Commercials featuring Kasumi Arimura: from the latest ads to her past appearances.
Since her debut in 2010, actress Kasumi Arimura has appeared in dramas, films, and commercials, becoming so popular that there are hardly any days you don’t see her on TV.
Many people will remember her standout performances in NHK morning dramas such as Amachan and Hiyokko, as well as in films like Strobe Edge and Flying Colors (Biri Gyaru).
In this article, we’ll introduce a comprehensive roundup of commercials featuring Kasumi Arimura.
Both classic and recent spots are included, all showcasing her signature clarity and refreshing image—be sure to check them out.
A commercial featuring Kasumi Arimura. From the latest CM to past appearances (1–10)
Tokyo Metro Find my Tokyo. “Kasai_Encountering My Childhood Self” EpisodeNEW!Kasumi Arimura
Among Tokyo Metro stations, this CM focuses on Kasai Station and has Kasumi Arimura introduce what makes it such an appealing place.
As she walks through Kasai’s parks, facilities, and shops, it warmly conveys the district’s aim of harmonious coexistence between city and nature.
The song that highlights the gentle mood depicted in the footage is Vaundy’s “Before I Forget.” With its laid-back rhythm, the track carries a wistful atmosphere that evokes memories from scenes around the town.
Its expression of emotional fluctuations around the theme of forgetting really seeps into the heart.
Tokyo Metro Challenge: “Let’s Give a Treat to the Pony!” / “Let’s Make a Bouquet That Stays Beautiful Forever!”NEW!Kasumi Arimura
This is a commercial themed “Find my Tokyo,” portraying Kasumi Arimura arriving at a Tokyo Metro station and showcasing the appeal of the surrounding area.
Here, it closely follows her challenges at Kasai Station, showing her enjoying attempts to feed a pony a snack and to create a bouquet that stays beautiful for a long time.
Although there are moments when things don’t go smoothly, her smile lasts to the end, and her positive attitude comes through clearly.
Kao Primavista “Care for the stratum corneum with primer. Fresh dewy skin that won’t break down.” EditionKasumi Arimura
This commercial, which promotes a base makeup that also cares for the stratum corneum, is for Sofina Primavista Stratum Corneum Moisturizing Primer.
It emphasizes that using it allows you to both correct the skin and retain moisture at the same time.
The ad features close-ups of Kasumi Arimura’s skin and concludes with her own narration: “A fresh, dewy glow that won’t break down.”
Recruit Hot Pepper Beauty “Pitatto Reservation” VersionKasumi Arimura, Yō Yoshida
It’s a uniquely styled commercial where we watch Kasumi Arimura booking a hair salon appointment, while Kasumi Arimura and Yō Yoshida provide commentary.
It conveys how easy it is to make a reservation with Hot Pepper Beauty whenever the mood strikes.
The contrast between Kasumi Arimura’s joy at securing the booking and the two calmly explaining things also adds to the sense of ease and fun.
au Value Link Plan “Husband and Wife’s Conversation” EditionShota Matsuda, Kasumi Arimura, Kira Murayama
This is a heartwarming commercial depicting a conversation between the married couple Momotaro, played by Shota Matsuda, and Princess Kaguya, played by Kasumi Arimura.
Momotaro confides that something seems off with their daughter, Momohime, played by Kira Murayama.
She’s been plucking flower petals, staying up all night making sweets, and he even saw her putting on makeup…
Momotaro can’t figure out what these actions mean, while Princess Kaguya, who understands everything, breaks into a knowing smile.
Seeing the tender parental feelings of the two gives viewers a warm, fuzzy feeling as well.
At the end of the commercial, the U18 Value Plan for those under 18 is introduced, tying in with Momohime’s first love.
au “Let’s go together in the first year of Reiwa” (version)Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Nanao, Masaki Suda, Rina Kawaei, Takashi Sasano, Tomoya Maeno
This is a commercial from au’s “Santaro” series, featuring Shota Matsuda, Kenta Kiritani, and Gaku Hamada as protagonists from old folktales, which aired around the time the era name changed to Reiwa.
Other characters who have appeared so far also show up one after another, and their interactions with the Santaro trio create a cheerful and warm atmosphere.
The scenes of just the three of them are also striking—their wholehearted smiles when they’re together convey a strong sense of friendship.
The song that further elevates the fun mood depicted in the footage is GReeeeN’s “Issho ni Ikou” (“Let’s Go Together”).
With a light rhythm and layered vocals, the dazzling sound conveys a positive message.
Tokyo Metro Find my Tokyo. “Ichigaya – What loosens my heart” editionKasumi Arimura
Find my Tokyo is a Tokyo Metro commercial series that portrays rediscovering the charms of Tokyo.
This installment is set around Ichigaya Station, with Kasumi Arimura visiting various spots.
History, culture, food, and intriguing locations appear one after another—many viewers likely felt, “I want to go!” The background music features Vaundy’s song “Before I Forget,” released in September 2025.
Its gentle melody and lyrics—depicting someone moving forward while wandering the boundary between dreams and reality—leave a strong impression.