Since her debut in 2010, actress Kasumi Arimura has appeared in dramas, films, and commercials, becoming so popular that there are hardly any days you don’t see her on TV.
Many people will remember her standout performances in NHK morning dramas such as Amachan and Hiyokko, as well as in films like Strobe Edge and Flying Colors (Biri Gyaru).
In this article, we’ll introduce a comprehensive roundup of commercials featuring Kasumi Arimura.
Both classic and recent spots are included, all showcasing her signature clarity and refreshing image—be sure to check them out.
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A commercial featuring Kasumi Arimura. From the latest CM to past appearances (1–10)
Recruit Hot Pepper Beauty “Pitatto Reservation” VersionNEW!Kasumi Arimura, Yō Yoshida
It’s a uniquely styled commercial where we watch Kasumi Arimura booking a hair salon appointment, while Kasumi Arimura and Yō Yoshida provide commentary.
It conveys how easy it is to make a reservation with Hot Pepper Beauty whenever the mood strikes.
The contrast between Kasumi Arimura’s joy at securing the booking and the two calmly explaining things also adds to the sense of ease and fun.
au Value Link Plan “Husband and Wife’s Conversation” EditionNEW!Shota Matsuda, Kasumi Arimura, Kira Murayama
This is a heartwarming commercial depicting a conversation between the married couple Momotaro, played by Shota Matsuda, and Princess Kaguya, played by Kasumi Arimura.
Momotaro confides that something seems off with their daughter, Momohime, played by Kira Murayama.
She’s been plucking flower petals, staying up all night making sweets, and he even saw her putting on makeup…
Momotaro can’t figure out what these actions mean, while Princess Kaguya, who understands everything, breaks into a knowing smile.
Seeing the tender parental feelings of the two gives viewers a warm, fuzzy feeling as well.
At the end of the commercial, the U18 Value Plan for those under 18 is introduced, tying in with Momohime’s first love.
au “Let’s go together in the first year of Reiwa” (version)Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Nanao, Masaki Suda, Rina Kawaei, Takashi Sasano, Tomoya Maeno
This is a commercial from au’s “Santaro” series, featuring Shota Matsuda, Kenta Kiritani, and Gaku Hamada as protagonists from old folktales, which aired around the time the era name changed to Reiwa.
Other characters who have appeared so far also show up one after another, and their interactions with the Santaro trio create a cheerful and warm atmosphere.
The scenes of just the three of them are also striking—their wholehearted smiles when they’re together convey a strong sense of friendship.
The song that further elevates the fun mood depicted in the footage is GReeeeN’s “Issho ni Ikou” (“Let’s Go Together”).
With a light rhythm and layered vocals, the dazzling sound conveys a positive message.
Tokyo Metro Find my Tokyo. “Ichigaya – What loosens my heart” editionKasumi Arimura
Find my Tokyo is a Tokyo Metro commercial series that portrays rediscovering the charms of Tokyo.
This installment is set around Ichigaya Station, with Kasumi Arimura visiting various spots.
History, culture, food, and intriguing locations appear one after another—many viewers likely felt, “I want to go!” The background music features Vaundy’s song “Before I Forget,” released in September 2025.
Its gentle melody and lyrics—depicting someone moving forward while wandering the boundary between dreams and reality—leave a strong impression.
au “Deliver everything.” VersionShota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura
This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.
It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.
The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.
It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.
au Value Link Plan “Emperor of Heaven’s Appraisal” EditionTakao Osawa, Shota Matsuda, Kasumi Arimura, Kenta Kiritani, Gaku Hamada
In the rhymingly titled “Emperor’s Appraisal” segment, this commercial depicts the Heavenly Emperor appraising a painting that Momo-chan says she received from Raku-chan.
He declares the work to be “5 Value,” signaling its high worth while also introducing the five money-saving benefits of the Value Link Plan.
At the end of the ad, it’s revealed that Raku-chan is actually Sharaku, but Ura-chan seems clueless, asking, “Who’s Sharaku?” It’s a memorable commercial packed with chuckle-worthy moments right to the end.
Kao Primavista: “With the zero-tech concept cushion, enjoy subtly radiant skin that lasts all day.”Kasumi Arimura
Featuring Kasumi Arimura as the commercial’s on-screen personality and narrator, this is an ad for a foundation called Glow Cover Cushion.
It highlights the product’s appeal: no special techniques or tricks are needed, and anyone can easily achieve an even, seamless finish.
If you value convenience, this commercial likely piqued your interest.