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Commercials featuring Kasumi Arimura: from the latest ads to her past appearances.

Since her debut in 2010, actress Kasumi Arimura has appeared in dramas, films, and commercials, becoming so popular that there are hardly any days you don’t see her on TV.

Many people will remember her standout performances in NHK morning dramas such as Amachan and Hiyokko, as well as in films like Strobe Edge and Flying Colors (Biri Gyaru).

In this article, we’ll introduce a comprehensive roundup of commercials featuring Kasumi Arimura.

Both classic and recent spots are included, all showcasing her signature clarity and refreshing image—be sure to check them out.

A commercial featuring Kasumi Arimura. From the latest CM to past appearances (1–10)

au “Deliver everything.” VersionShota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura

TV Commercial | au “Deliver Everything.” 90-second version

This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.

It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.

The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.

It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.

au Value Link Plan “Emperor of Heaven’s Appraisal” EditionTakao Osawa, Shota Matsuda, Kasumi Arimura, Kenta Kiritani, Gaku Hamada

TV Commercial | au Value Link Plan “Appraisal of the Celestial Emperor” Edition

In the rhymingly titled “Emperor’s Appraisal” segment, this commercial depicts the Heavenly Emperor appraising a painting that Momo-chan says she received from Raku-chan.

He declares the work to be “5 Value,” signaling its high worth while also introducing the five money-saving benefits of the Value Link Plan.

At the end of the ad, it’s revealed that Raku-chan is actually Sharaku, but Ura-chan seems clueless, asking, “Who’s Sharaku?” It’s a memorable commercial packed with chuckle-worthy moments right to the end.

JA Kyosai 3rd-Quarter Visit Activity: “Meddling” EditionKasumi Arimura, Minami Hamabe

JA Kyosai 3rd Quarter Outreach Activities TV Commercial “Meddling” Version (30 seconds)

This commercial portrays JA Kyosai’s home-visit activities through the depiction of sisters played by Kasumi Arimura and Minami Hamabe.

It shows that what might be considered meddlesome in everyday life can serve as attentive care during home visits.

The piece conveys a strong commitment to standing by policyholders through their various concerns and supporting healthy, fulfilling lives.

Further emphasizing the warm tone of the visuals is a song by Masahiro Tobinai.

The overlapping of light rhythms and vocals is striking, conveying a relaxed atmosphere that radiates warmth.

Commercials featuring Kasumi Arimura. From the latest to past appearances (11–20)

Kao Primavista: “With the zero-tech concept cushion, enjoy subtly radiant skin that lasts all day.”Kasumi Arimura

Primavista “With the zero-tech concept cushion, a subtly luminous glow that lasts all day.” TV commercial

Featuring Kasumi Arimura as the commercial’s on-screen personality and narrator, this is an ad for a foundation called Glow Cover Cushion.

It highlights the product’s appeal: no special techniques or tricks are needed, and anyone can easily achieve an even, seamless finish.

If you value convenience, this commercial likely piqued your interest.

Mynavi: “Where shall we go? The future.” versionMasaki Aiba, Kasumi Arimura

Mynavi: “Where shall we go? The future.” version

A MynaVi commercial where Masaki Aiba and Kasumi Arimura candidly respond—unscripted—to the concerns of people from various generations, from young women to office workers.

The two sincerely support those who are uncertain about upcoming choices or their future, and their straightforward words leave a strong impression.

The conversation unfolds in a calm tone, and we see the other person’s expression gradually brighten.

The message MynaVi promotes—“We want to be a company that stands by your career”—comes through clearly, giving viewers a sense of reassurance.

It’s a warm commercial that gives you the courage to take a step toward the future.

Tokyo Metro Find my Tokyo. “Brand new season” version / “Ueno_Everything is Art” versionKasumi Arimura

This is a Tokyo Metro campaign commercial called Find my Tokyo, which proposes rediscovering Tokyo’s charms.

This time we’re introducing two spots: the “Brand new season” version, which shows various neighborhoods across Tokyo, and the “Ueno_Everything is Art” version, which focuses on the Ueno area.

Both commercials not only let you discover each neighborhood’s appeal, but also inspire you to go find new charms on your own.

The background music is Vaundy’s song “Wasureru Mae ni” (Before I Forget).

Released in September 2025, it features nostalgic lyrics set to a gentle melody that make it especially captivating.

au BLUE CHALLENGE ‘Full-Power Aida’ Version

Shota Matsuda, Kasumi Arimura, and other Santaro members “wholeheartedly support” Japan’s national soccer team; new au BLUE CHALLENGE commercial released featuring them humming “Aida.”

KDDI’s commercial, “Zenryoku Aida” (Full-Power Aida), supports Japan’s national soccer team.

When it comes to soccer, this is the song—hearing it instantly brings the sport to mind.

Its official title is the “Triumphal March,” the second piece in Act II of the opera Aida.

Even though the vocals are basically just “Oh,” it’s incredibly catchy and stirs your fighting spirit.

You might not know the opera, but this one track conjures up the soccer pitch in your mind.

It’s classical music, but it’s become inseparable from soccer.