Among manufacturers of women’s underwear, one of the most well-known names is likely Wacoal.
One reason the brand name is so widely recognized is the active broadcasting of TV commercials over the years.
In this article, we will introduce all of Wacoal’s commercials that have aired so far.
A distinctive feature is the casting tailored to each product’s target demographic, and the star-studded lineups often draw attention.
Be sure to keep an eye on the performers as you watch.
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Wacoal commercials. A compilation of women’s underwear ads.
Wacoal Wing Synchro Bratop “This Summer” Version / “Heatwave” VersionSHIHO
In this commercial featuring model Shiho, a perfect bra top for the hot season is introduced.
The product showcased in the ad uses a sweat-absorbing, quick-drying fabric, emphasizing a smooth and comfortable feel even in warm weather.
The tagline, “A serious bra top from an underwear maker,” conveys absolute confidence.
Wacoal Wing: “A bra top seriously made by an underwear manufacturer” (commercial)Nagisa Shibuya
This is a Wacoal commercial with the striking tagline, “A bra top seriously made by an underwear manufacturer.” Following 2023, Nagisa Shibuya appears again in 2024.
Shibuya narrates the product’s appeal—creating a beautiful silhouette without any tightness.
The BGM features Klang Ruler’s 2024 release “Kimi wa Fantasy.” The dreamy synth sound and the female vocals repeating the song title leave a strong impression.
Wacoal Empowering. WACOAL “To live true to yourself” version / “Gently supporting you” version /Shohei Ohtani
It’s a video that clearly shows Shohei Ohtani’s smile and conveys a positive, forward-looking attitude.
The narration, which highlights Wacoal’s commitment to supporting the body, is also key, expressing the idea that it’s precisely because the body is well supported that one can aim higher.
The content also carries an encouraging message to keep moving forward while staying true to yourself.
