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[Cecile Commercials] Popular and Historical Commercials Compilation [2026]

[Cecile Commercials] Popular and Historical Commercials Compilation [2026]
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[Cecile Commercials] Popular and Historical Commercials Compilation [2026]

Cecile’s commercials have been airing since the 1980s, and many people probably remember them as nostalgic ads.

The French line spoken after the sound logo was also striking and became a topic of conversation, with people wondering, “What are they saying?” In this article, we’ll introduce those memorable commercials featuring that line, as well as other Cecile ads old and new.

We’ve also compiled information about the performers and the background music, so if there’s a commercial you were curious about, please take a look and try to find it.

[Cecile Commercials] Popular and Historical Commercials Compilation [2026] (1–10)

Cecile sound logo

Cecile sound logo

This is the sound logo used in Cecile’s commercials to highlight the company name.

The key feature is that a line in French follows the company name “Cecile,” which drew attention because people weren’t sure what it was saying.

It is a French rendering of the slogan the company has upheld since its founding—“Delivering love and trust”—and it conveys the company’s passionate spirit.

The distinctive sound of French and the structure that delivers the line quickly in a short span also add a charming, amusing touch.

Cecile ‘Ball’ Edition

Cecile - Ballroom Edition - Nostalgic Commercial - August 1993 - Cecile

This is a commercial that aired in 1993, featuring a beautiful blonde-haired woman preparing for a ball.

It shows her from the moment she wakes up to choosing her dress, and in the final part of the commercial, she is seen dancing at an elegant venue where the ball is being held.

With no direct product promotion and focusing solely on imagery, this is the kind of commercial you don’t see very often today.

Cecile 2003 commercial

[Nostalgic Commercial] Cecile 2003 Retro Japanese Commercials

This is a corporate commercial from Cecile that aired in 2003.

It’s a conceptual ad composed of various visuals accompanied by four words: love, dream, emotion, and departure into a new world.

You can’t tell what kind of company Cecile is just by watching this commercial, but for those who know Cecile, it conveys the company’s positive, hopeful attitude—it’s a wonderful ad, isn’t it?

Cecile BB JeansRino Sakuma

Rino Sakuma: Cécile BB Jeans (201104)

In this commercial, memorable for its catchphrase “Cecil is kind of up for it, isn’t she?”, stretchable BB Jeans are featured.

Model Rino Sakuma appears in the ad, squatting down in the BB Jeans to showcase how easy they are to move in.

While jeans are often seen as stiff and restrictive, BB Jeans are presented as comfortable pants that look like jeans.

Cecile High-Tension PantsChinami Suzuki

Chinami Suzuki Cecile commercial: Latest CM - Special Feature on Leg-Slimming Pants

In this commercial featuring Chinami Suzuki wearing high-tension pants, the focus is on their comfortable feel and sleek silhouette.

Thanks to the stretch fabric, they’re easy to move in, maintaining mobility even with a tight fit.

The background music is Chara’s “Ito shi Ito shi to Iu Kokoro.” The lyrics, which depict complex feelings of love, have a depth that makes you want to read them carefully.

Cecile Jeans Collection: “Jaws” Edition

Cecile Jeans Collection – Jaws Edition – Nostalgic Commercial – March 1991 – Cecilene JEANS Collection

Despite being only a 30-second commercial, this spot features a movie-like, fast-paced storyline and is an ad for a jeans collection.

As children head offshore in a rubber boat to watch dolphins, a shark suddenly appears, sending them into a panic.

Then a dolphin grabs a hat the girl dropped in its mouth and delivers it to the parents on shore.

Realizing something is wrong, the parents rush out by boat to rescue the children, and the crisis is resolved.

It’s quite a thrilling sequence, but it successfully highlights that this jeans collection is perfect for active, adventure-filled days like these.

Cecile Smart Dry

Smart Dry – Cecile

This commercial, developed with the keyword “Silky Love,” is an introduction to Smart Dry.

It highlights a lineup that includes camisoles, tank tops, and more, emphasizing that the cool, smooth feel lasts even in hot weather.

In addition to using a material called Tencel, it also appeals to its affordability.

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