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[Cecile Commercials] Popular and Historical Commercials Compilation [2026]

[Cecile Commercials] Popular and Historical Commercials Compilation [2026]

Last updated:2025/10/3

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Cecile’s commercials have been airing since the 1980s, and many people probably remember them as nostalgic ads.

The French line spoken after the sound logo was also striking and became a topic of conversation, with people wondering, “What are they saying?” In this article, we’ll introduce those memorable commercials featuring that line, as well as other Cecile ads old and new.

We’ve also compiled information about the performers and the background music, so if there’s a commercial you were curious about, please take a look and try to find it.

[Cecile Commercials] Popular and Historical Commercials Compilation [2026] (1–10)

Cecile sound logo

Cecile sound logo

This is the sound logo used in Cecile’s commercials to highlight the company name.

The key feature is that a line in French follows the company name “Cecile,” which drew attention because people weren’t sure what it was saying.

It is a French rendering of the slogan the company has upheld since its founding—“Delivering love and trust”—and it conveys the company’s passionate spirit.

The distinctive sound of French and the structure that delivers the line quickly in a short span also add a charming, amusing touch.

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Cecile ‘Ball’ Edition

Cecile - Ballroom Edition - Nostalgic Commercial - August 1993 - Cecile

This is a commercial that aired in 1993, featuring a beautiful blonde-haired woman preparing for a ball.

It shows her from the moment she wakes up to choosing her dress, and in the final part of the commercial, she is seen dancing at an elegant venue where the ball is being held.

With no direct product promotion and focusing solely on imagery, this is the kind of commercial you don’t see very often today.

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Cecile 2003 commercial

[Nostalgic Commercial] Cecile 2003 Retro Japanese Commercials

This is a corporate commercial from Cecile that aired in 2003.

It’s a conceptual ad composed of various visuals accompanied by four words: love, dream, emotion, and departure into a new world.

You can’t tell what kind of company Cecile is just by watching this commercial, but for those who know Cecile, it conveys the company’s positive, hopeful attitude—it’s a wonderful ad, isn’t it?

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Cecile BB JeansRino Sakuma

Rino Sakuma: Cécile BB Jeans (201104)

In this commercial, memorable for its catchphrase “Cecil is kind of up for it, isn’t she?”, stretchable BB Jeans are featured.

Model Rino Sakuma appears in the ad, squatting down in the BB Jeans to showcase how easy they are to move in.

While jeans are often seen as stiff and restrictive, BB Jeans are presented as comfortable pants that look like jeans.

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Cecile High-Tension PantsChinami Suzuki

Chinami Suzuki Cecile commercial: Latest CM - Special Feature on Leg-Slimming Pants

In this commercial featuring Chinami Suzuki wearing high-tension pants, the focus is on their comfortable feel and sleek silhouette.

Thanks to the stretch fabric, they’re easy to move in, maintaining mobility even with a tight fit.

The background music is Chara’s “Ito shi Ito shi to Iu Kokoro.” The lyrics, which depict complex feelings of love, have a depth that makes you want to read them carefully.

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Cecile Cécilene 1978 TV commercial

1987 commercial: Cecileine, Cecile, lingerie

This commercial introducing lingerie features two women riding white horses.

Combined with the predominantly white visuals and a scene of a Pegasus taking flight, it conveys an overall impression of purity and beauty.

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Cecile Nightwear “Dinosaur Land” Version

Cecile Nightwear - Dinosaur Land Edition - Nostalgic Commercial - August 1993 - Cecile

This is a 1993 commercial that introduces nighties for everyone from adults to children, shown through a family having fun in a world of dinosaurs.

A “nightie” is clothing worn when going to sleep, and it’s a term you don’t hear much these days.

In the commercial, it’s striking how the whole family is wearing cute, charmingly designed nighties.

Above all, the family looks so happy playing with the dinosaurs that it makes you a little jealous.

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