A roundup of nostalgic toys for people born in the 2000s [Trends]

Reprint editions are popular too! Tamagotchi

Tamagotchi Turns 30 Next Year: A New Release Is Born — Creating Opportunities to Learn About the State of the Earth Through a “Toy”

Tamagotchi, released by Bandai in 1996, sparked a massive boom that became a social phenomenon—many people at the time found it hard to get their hands on one! Tamagotchi remains popular today, and unlike in the past, it now has a color screen, zoom, and communication features, continuing to evolve.

When it first launched, the ways to raise your Tamagotchi were limited and the game was something you played on your own, but once communication features were added, you could interact with other people’s Tamagotchi, expanding the ways to play.

There are also many character collaboration editions, making it a product you can’t help wanting more of.

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sasashina

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SWIMMER Swimmer

SWIMMER, the cute accessory brand that was hugely popular in the Heisei era, is known for its colorful, pop designs.

It’s full of items that are fun just to look at—stationery, accessories, small cases, and more.

Since the start of the Reiwa era, it’s been in the spotlight again for its nostalgic charm and cuteness, appealing to a wide range of ages from kids to adults.

For example, pens and pouches adorned with cake and fruit motifs are items that make you smile every time you use them.

SWIMMER is perfect for anyone who wants to add a little fun to everyday life—a treasure box of delights for lovers of all things cute.

It brings back Heisei memories while fitting perfectly into life today.

Be sure to check it out!

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kepiko

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New releases are here too! Love & Berry

In arcades and in corners of big malls, the game Oshare Majo Love and Berry stood out, drawing crowds of girls.

Of course, it wasn’t just girls—boys and adults lined up too, cheering and groaning over the cards that came out and how the game unfolded.

In fact, Love and Berry was developed as the girls’ counterpart to Mushi King: The King of Beetles, which was enjoying explosive popularity at the time.

There was even a Nintendo DS version that came with a card reader, so you could play Love and Berry on it.

Who knows—maybe there are still some Love and Berry cards sleeping in the back of your big sister’s desk!