[September 2024] Compilation of TV commercial songs

I’ve always liked you.Yukie Nakama, Yuki Yamada

Kazuyoshi Saito – I’ve Always Loved You [Music Video]

The popular Sapporo Ichiban ramen series! This commercial leaves a strong impression with Yukie Nakama and Yuki Yamada slurping down delicious ramen.

As they cook, the song they cover is Kazuyoshi Saito’s “Zutto Suki Datta n’ da ze.” Although the song is about feelings for a reunited classmate, the way it’s used—almost as if the two leads are rediscovering delicious ramen after a long time—really stirs up your appetite.

ElectricityUtada Hikaru

Electricity

This is the third installment of Itochu Corporation’s commercial series, “Thanks to you,” which wishes that those words could be the force that keeps the world turning.

In this episode, a woman who designs knee braces appears first, followed by a female chocolatier who uses the brace, and finally Hikaru Utada, who creates music while eating the chocolate the chocolatier made.

All three women say “thanks to you,” and the things they create—braces, chocolate, and music—circulate among them.

It’s a wonderful commercial that conveys Itochu’s hope that this cycle of gratitude will circulate through society and become a driving force that moves it forward.

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Hane Keisuke

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HighlightKobayashi Tōya

Shuya Kobayashi “Highlight” Music Video

In the Toyo Construction commercial “How Far Can You Love?”, 13 young employees of Toyo Construction appear.

The ad showcases how they use cutting-edge technologies like drones and AR on site.

The background music features “Highlight,” sung by singer-songwriter Shuya Kobayashi.

The song, which entrusts the idea of one’s most admirable qualities to the word “highlight,” has been crafted into an uplifting anthem that gives listeners a supportive push.

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Hane Keisuke

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All the days hard to leave behindOda Kazumasa

All the days hard to leave behind

In the Meiji Yasuda Life commercial, the catchphrase “You are my happiness” leaves a strong impression.

The succession of photos with family and friends are all wonderful and really tug at the heartstrings.

This commercial features “Subete Sarigataki Hibi” (All the Days Hard to Leave Behind), a song written by Kazumasa Oda specifically for the ad.

The lyrics express bonds and gratitude for the people around us, and combined with Oda’s beautiful vocals, it becomes a deeply moving piece.

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Hane Keisuke

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CharlotteSuiyōbi no Campanella

Wednesday Campanella 'Charlotte'

This is a commercial for Lotte’s Ghana Chocolate featuring Utaha from Wednesday Campanella.

With the tagline “Happiness starts with chocolate,” it showcases her singing and a cute dance, conveying the happiness and fun you feel from chocolate, enhanced by two outfits and atmospheres—one in red and one in black—along with the backgrounds.

The song used is Wednesday Campanella’s “Charlotte,” a track that expresses the happy feeling you get when eating chocolate.

The light, brisk sound and the vocals that emphasize a sense of cuteness are striking, and overall it conveys a contagious smile throughout.

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kappamaki

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Bullseye!! My hunch was spot on!!Takehara Pisutoru

Pistol Takehara “A Perfect Bullseye!! A Premonition Hit the Mark!!” Lyric Video (Credit Saison Collaboration ver.)

Here is the commercial by Credit Saison supporting the Japan national soccer team.

Set against footage of the national team’s matches, the narration delivers messages of support and speaks to the joy of watching sports.

It’s the kind of ad that will move not only sports fans, but anyone who sees it.

Fittingly, the passionate BGM comes from a passionate musician.

The song featured in this commercial is “Migoto Tekichū!! Yokan Tekichū!!” written specifically for it by Pistol Takehara.

Its lyrics carry an uplifting message, making it a track that gives you the strength to move forward as you listen.

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Hane Keisuke

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every dayYonezu Kenshi

Kenshi Yonezu – Mainichi (Every Day)

This commercial conveys a spirit of taking on new challenges and the courage to take the first step, creating a positive atmosphere sparked by Georgia.

It features Minami Hamabe, Osamu Mukai, and Yuki Kawamura taking their first steps toward what they want to do, while also depicting Georgia supporting that brief pause beforehand.

The song that emphasizes the ad’s positive mood and adds a light, buoyant feel is Kenshi Yonezu’s “Mainichi.” It’s included on his 2024 album “LOST CORNER,” with Yaffle participating in the arrangement.

The track is striking for its vocals—light yet intense—and its direct expression of subtle everyday emotions and daily frustrations.

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kappamaki

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