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[September 2024] Compilation of TV commercial songs

This fall, have you had any moments when a TV commercial’s soundtrack instantly caught your ear? The songs featured in commercials aired in September 2024 range from a moving, newly written piece by Kazumasa Oda, to LE SSERAFIM’s irresistibly catchy track, and even a nostalgic hit by Ikkūseifūbi Sepia—an astonishingly diverse lineup.

Each commercial expresses its own unique world through music.

In this article, we’ll take a closer look at these memorable CM songs!

Latest Commercial Songs [September 2024] (11–20)

Nivea Kao Nivea Premium Body Milk “Moisture & Radiance” Version

With the Wind and a KissAina ji Endo

In the commercial for the premium body milk, it highlights that it’s packed with moisturizing ingredients and keeps skin hydrated for a long time.

In the ad, Marika Matsumoto’s dewy, radiant skin is strikingly portrayed.

The BGM is a song written specifically for NIVEA’s commercial by Aina the End, who is active as a singer-songwriter.

It has a reassuring duality—gently enveloping yet giving you a push forward—so please take the time to listen closely.

NIVEA Kao NIVEA Cream “North Wind NIVEA Ginun” Version

With the Wind and a KissAina ji Endo

This commercial shows skateboarder Ginun Onodera practicing hard no matter the environment, and how NIVEA supports his skin in those conditions.

It portrays NIVEA being used in dry environments and how the reassurance from its effects helps him stay focused on training.

The song written specifically for this CM is Aina The End’s “Kaze to Kuchizuke to” (Wind and Kisses).

Its gentle sound, marked by an evocative piano tone, gradually builds power toward the chorus, clearly conveying a straight-ahead determination toward one’s goal.

It’s a track that blends lightness with strength, gently accompanying the listener.

Cygames Uma Musume Pretty Derby “Fad-Creating Uma Musume” Intro Ver. / “Fad-Creating Uma Musume” Outro Ver.

Before anything else, from atop the roadIsseifubi Sepia

Issei Fubi Sepia “Dear Sir/Madam, From Above the Road” [Official]
Before anything else, from atop the roadIsseifubi Sepia
[Uma Musume: Pretty Derby] TV Commercial “Ubiquitous Uma Musume” Version — Intro ver.

This is a commercial for Cygames’ app Uma Musume Pretty Derby that uses “Zenryaku, Michi no Ue Yori” by Issei Fubuki Sepia as its BGM.

The commercial has both an intro version and an outro version, each featuring the Uma Musume characters parodying Issei Fubuki Sepia.

For those who remember that era, it’s a wonderfully nostalgic and moving touch, isn’t it?

Sanyo Foods Sapporo Ichiban 'I’ve always loved you. Yukie Nakama – Soy Sauce Flavor' version / 'I’ve always loved you. Yuki Yamada – Shio Ramen' version

I’ve always liked you.Yukie Nakama, Yuki Yamada

Kazuyoshi Saito – I’ve Always Loved You [Music Video]
I’ve always liked you. Yukie Nakama, Yuki Yamada

The popular Sapporo Ichiban ramen series! This commercial leaves a strong impression with Yukie Nakama and Yuki Yamada slurping down delicious ramen.

As they cook, the song they cover is Kazuyoshi Saito’s “Zutto Suki Datta n’ da ze.” Although the song is about feelings for a reunited classmate, the way it’s used—almost as if the two leads are rediscovering delicious ramen after a long time—really stirs up your appetite.

Itochu Corporation: If only our “thanks to you” could help keep the world turning. “Between You and Me” edition.

ElectricityUtada Hikaru

This is the third installment of Itochu Corporation’s commercial series, “Thanks to you,” which wishes that those words could be the force that keeps the world turning.

In this episode, a woman who designs knee braces appears first, followed by a female chocolatier who uses the brace, and finally Hikaru Utada, who creates music while eating the chocolate the chocolatier made.

All three women say “thanks to you,” and the things they create—braces, chocolate, and music—circulate among them.

It’s a wonderful commercial that conveys Itochu’s hope that this cycle of gratitude will circulate through society and become a driving force that moves it forward.

TOYO CONSTRUCTION “How Much Can You Love It?” Episode

HighlightKobayashi Tōya

Shuya Kobayashi “Highlight” Music Video
HighlightKobayashi Tōya
How Far Can We Love? - 120-second version

In the Toyo Construction commercial “How Far Can You Love?”, 13 young employees of Toyo Construction appear.

The ad showcases how they use cutting-edge technologies like drones and AR on site.

The background music features “Highlight,” sung by singer-songwriter Shuya Kobayashi.

The song, which entrusts the idea of one’s most admirable qualities to the word “highlight,” has been crafted into an uplifting anthem that gives listeners a supportive push.

Latest Commercial Songs [September 2024] (21–30)

Meiji Yasuda “Happy Moments” Chapter

All the days hard to leave behindOda Kazumasa

Meiji Yasuda 2024 Corporate CM: 'Happy Moments' Edition

In the Meiji Yasuda Life commercial, the catchphrase “You are my happiness” leaves a strong impression.

The succession of photos with family and friends are all wonderful and really tug at the heartstrings.

This commercial features “Subete Sarigataki Hibi” (All the Days Hard to Leave Behind), a song written by Kazumasa Oda specifically for the ad.

The lyrics express bonds and gratitude for the people around us, and combined with Oda’s beautiful vocals, it becomes a deeply moving piece.