Catchy Commercial Jingles [2024]
In 2024, the world is full of commercial songs that resonate with the heart.
Have you ever found yourself humming along without noticing, or watching a commercial all the way through because you couldn’t look away—and wondered, “What’s this song?” In fact, many recent commercials feature wonderful tracks that make you want to stop and listen.
In this article, we’ll introduce plenty of the latest catchy CM songs that will stick in your ears!
Catchy Commercial Jingles [2024] (1–10)
Splattack!C-Side


This spot features Splattack!, the theme song of the Splatoon series—one of the flagship titles for the Nintendo Switch—and is the “Bus Stop” installment of Nintendo Music.
It shows a schoolgirl waiting for the bus, rocking out to the track.
Splattack! is an uptempo song with a band-driven sound, and chances are many people have found themselves grooving to it just like she does.
Original song

This is a Bikkuri Donkey commercial that shows scenes inside the restaurant with the tagline, “Warm someone’s heart…”.
The smiles of the staff at work and the customers enjoying their hamburg steaks are wonderful.
The gentle singing that plays in the commercial is also memorable.
It seems to be sung by an amateur female college student, but there’s something strangely soothing about it when you listen.
Original song

The Zespri Kiwi Brothers commercials actually have a huge fan base.
Of course the Kiwi Brothers are adorable, but the jingle is also very popular.
In the “Let’s Start With What We Can Do” version, there’s a message about improving the unbalanced diets of people today, and the lyrics of the jingle reflect that theme.
This time, the content is a bit thought-provoking, and the melody has a calm atmosphere, resulting in a gently resonant, soothing song.
OverdriveAimer
Have you seen the SUZUKI LAPIN commercial with the tagline “For everyone who wants to take a step forward”? The scenes shown alongside the narration, “Hey, how long does it take for a person to change?” feel like a movie trailer and are wonderfully bittersweet.
Aimer’s “Overdrive,” which plays as the BGM, fits the commercial perfectly and will definitely make you want to listen to the full track.
The lyrics are like a youth-anthem message: “Even if you’re struggling, keep on running!!” No matter your age or gender, you’ll find yourself encouraged again and again by its powerful chorus.
hibanaAkira Miku
This one, themed around being a devoted idol fan, is Horoyoi’s “There’s a color I love.” commercial.
It features a woman whose days have become richer since she started following an idol, and showcases colorful cans of Horoyoi inspired by idol member colors.
For the background music, the original song “hibana,” written and composed by ESME MORI and sung by Akira Miku, is used.
The track is memorable for its cute vocals and a refreshing, breezy accompaniment.
Rockin’Koichi Tsutaya × CHITAA × Zinee × Melody Chubak

This is the introduction commercial for the MATOI TONE UP MASK, titled “MATOE MATOI.” Alongside footage of dancing and drumming, the product’s color lineup is showcased, resulting in a video that leaves a very cool overall impression, music included.
The BGM features an original track produced by Koichi Tsutaya.
It’s an epic, danceable piece packed with highlights, including rap sections and sing-along moments.
My Favorite ThingsRichard Rodgers
This is a commercial from the “Yes, Kyoto, let’s go” campaign that JR Central has been running since 1993.
The CM features a wide range of quintessential Kyoto scenes, from the traditional to the modern, and many viewers likely found themselves thinking, “Kyoto is wonderful.” The background music is a hummed version of “My Favorite Things,” a staple of the campaign’s commercials.
The gentle humming pairs beautifully with the calm, composed visuals.


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