Lovely commercial jingle

Catchy Commercial Jingles [2024]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In 2024, the world is full of commercial songs that resonate with the heart.

Have you ever found yourself humming along without noticing, or watching a commercial all the way through because you couldn’t look away—and wondered, “What’s this song?” In fact, many recent commercials feature wonderful tracks that make you want to stop and listen.

In this article, we’ll introduce plenty of the latest catchy CM songs that will stick in your ears!

Catchy Commercial Jingles [2024] (41–50)

Japanese Red Cross Society: Coming-of-Age Blood Donation Campaign 'That Girl Donates Blood / Neighborhood Chinese Diner' Version

Utopiaimase

[imase] Utopia (MV)

Utopiaimase

The commercial “That Kid Donates Blood / Downtown Chinese Diner” subtly weaves blood donation into everyday life, making you think, “Hey, donating blood is kind of nice.” With that in mind, the Hatachi no Ketsueki (20-Year-Olds’ Blood Donation) slogan, “It’s kind of cool,” also starts to feel really appealing.

The song in the CM is imase’s “Utopia,” and its lyrics—like a gentle reminder that “you don’t have to try so hard”—feel like an imase-style anthem cheering on life.

I’m sure many people find his warm voice soothing day after day.

Speaking of imase, his debut track “Have a nice day” racked up an incredible 500 million plays, especially on TikTok.

His other songs are highly recommended too!

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Taki no namida pin ku

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Catchy Commercial Jingles [2024] (51–60)

Universal Studios Japan “Uni-Spring 2025: We won’t settle for a lukewarm spring!!” (version)

the 10 o’clock directionsumika

sumika / 10 o’clock Direction [Music Video]

the 10 o'clock directionsumika

Shifting from a job interview scene to a completely different vibe, this commercial for Uni-Haru shows Nanoka Hara enjoying USJ with friends.

Many students can probably relate to the feeling of: “I’m about to become a working adult, but that doesn’t mean I’m going to calm down—I’ll keep having as much fun as ever!” The background music is Sumika’s 2019 release Ten-ji no Hōgaku (The Direction of Ten O’Clock).

It’s a spring-like song that captures the spirit of a fresh start.

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Recruit SUUMO: 'That first time is the beginning of many firsts' (version)

Night of Osmanthuskinoko teikoku

Kinoko Teikoku — Night of the Osmanthus

Night of Osmanthuskinoko teikoku

A SUUMO commercial packed with all sorts of “firsts,” starring Moka Kamishiraishi.

From her first time living alone to the many first experiences that come with it, the ad is exciting for viewers to watch.

The commercial song features Kinoko Teikoku’s “Kinmokusei no Yoru.”

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SQUARE ENIX HD-2D Version Dragon Quest III: The Seeds of Salvation — “Winds of Adventure” Edition / “Hero’s Tale” Edition

Overturesugiyama kouichi

Symphonic Suite Dragon Quest I Overture - BRASS EXCEED TOKYO

Overturesugiyama kouichi

HD-2D Version 'Dragon Quest III: The Seeds of Salvation' Adventure of the Wind - 30-Second Version

This is a teaser commercial for the HD-2D remake of Dragon Quest III: The Seeds of Salvation, renowned as one of the masterpieces of the series, featuring a unique visual style.

As seen in the commercial, it’s characterized by a fresh yet nostalgic atmosphere, with classic pixel-art characters appearing against beautiful 3D backgrounds.

The ad features famous tracks from the Dragon Quest series, starting with the Overture.

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ABCMART NIKE AIR MAX “Nira-chan Gathering” Version

Make sure you study up, okay?zutto mayonaka de ii no ni.

ZUTOMAYO - “Study Me” Music Video (Zutto Mayonaka de Iinoni. - O Benkyou Shitoite yo)

Make sure you study up, okay?zutto mayonaka de ii no ni.

ABCMART’s NIKE AIR MAX commercial “Nirachan Assembly” features Zutto Mayonaka de Iinoni’s (Zutomayo) song “Study Me.” The CM also includes Nirachan, the character familiar from Zutomayo’s music videos, giving it the polish of what feels like a brand-new Zutomayo MV.

“Study Me,” used in the commercial, is a digital-only track released in 2020.

Its lyrics—expressing a powerful longing for someone you love and the plea, “Understand how I feel!”—are likely to resonate deeply with anyone struggling with unrequited love or complications in a relationship.

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Sukiya Charcoal-Grilled Tender Chicken Curry “Getting Hot” Version

Tomorrow!zettakun

Zettakun – “Tomorrow!” Official Lyric Video

Tomorrow!zettakun

Charcoal-grilled, fall-apart chicken curry “Getting Hot” version – 30 seconds

The Sukiya commercial featuring Satomi Ishihara savoring their charcoal-grilled, fall-apart chicken curry leaves a strong impression.

The ad uses “Tomorrow!” by Zettakun, an artist active as a rapper and track maker.

Set to a light and bright melody, the lyrics express the excitement of looking forward to tomorrow.

Just like Satomi Ishihara in the commercial, you can look forward to delicious food, to meeting your best friends, or to any small daily joy of your own.

Let’s find those little pleasures and wait for tomorrow with this song!

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Suntory GREEN DA・KA・RA Gentle Rooibos “Washing the Bike” version / “Endless Sky” version

Butterflied flying fishnachi (Sabasista)

Chatmonchy “Flying Fish Butterfly” Music Video

Butterflied flying fishnachi (Sabasista)

The Suntory GREEN DA·KA·RA Yasashii Rooibos commercial, with its summery flair, features Chatmonchy’s classic song “Tobiuo no Butterfly.” In the first half of the ad, Sasami Usuda, who appears in the commercial, hums the tune, and in the latter half, a cover version sung by Nachi, the vocalist of the rock band Sabishister, is played.

While preserving the original’s freshness and sense of speed, the distinct vocal delivery—different from the original—is striking and appealing, so be sure to listen closely.

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