Lovely commercial jingle

Catchy Commercial Jingles [2024]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In 2024, the world is full of commercial songs that resonate with the heart.

Have you ever found yourself humming along without noticing, or watching a commercial all the way through because you couldn’t look away—and wondered, “What’s this song?” In fact, many recent commercials feature wonderful tracks that make you want to stop and listen.

In this article, we’ll introduce plenty of the latest catchy CM songs that will stick in your ears!

Catchy Commercial Songs [2024] (11–20)

Mitsubishi Motors Delica Mini “Summer Memories” Version

younger boyKokudo Kaon

This is the well-known Delica Mini commercial featuring the cute mascot character Derimaru.

This time it’s the summer version, depicting everything from fun scenes of playing at the beach to a slightly lonely moment at the end of the day.

While the ad fully captures the essence of summer, it also conveys the toughness of the Delica Mini, showing how beach gear can be loaded straight in.

The background music is a parody of the familiar song “Toshishita no Otokonoko.”

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KAGOME Tomato Ketchup “Tastes Like Family” Version

Original songKimyō Reitarō

The Kagome Tomato Ketchup “Tastes Like Family” commercial is set up like a drama.

It’s only one minute long, but it’s moving enough to bring a lump to your throat.

It portrays everyday scenes where a mother’s feelings as she watches over her son, who’s working hard at baseball, are conveyed through her cooking.

The CM song is by Reitaro Kimyo and is an original song made for this commercial.

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ZOZOTOWN 'Because I Like Your Coat ~Amusement Park~' Edition

Original songMochida Kaori

The promotional commercial for ZOZO WEEK, where you can score great deals on clothes, features Riho Yoshioka and Rikito Itagaki and depicts them on a date.

Set in a winter amusement park, the ad is striking for its focus on the new coats the two are wearing, purchased during ZOZO WEEK.

The background music is an original song created for the commercial, sung by Kaori Mochida, the vocalist of Every Little Thing.

It’s a memorable spot for both the eyes and ears, with a star-studded cast that adds to its appeal.

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JRA Keep Running Toward the Future: “Together with People and Society” / “Alongside Those Bonds” / “With Gratitude in Our Hearts”

a momentHoshino Gen

Accompanied by a narration that begins, “We run at all times,” the legendary racehorses of their eras appear on screen.

Oguri Cap, Deep Impact—it feels as if these famous horses were racing across the turf just yesterday.

The background music that heightens the emotion, Gen Hoshino’s ‘Isshun’ (A Moment), is such a wonderful song.

I’ve heard that Hoshino wrote this piece specifically for the JRA 70th Anniversary brand commercial, which shows just how deep the sentiment for JRA’s history runs.

This is a moving song you’ll want to keep listening to—whether it brings to mind the great racehorses or the person you love.

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Nature Lab MARO17 “You haven’t given up yet, have you?” version

You haven’t given up yet, have you?Toukyou Sukapara Daisu Ookesutora

MARO17: 'You haven't given up yet, have you?' 30-second version

This is a commercial for MARO17, a men’s anti-aging care brand.

In the 2024 “You haven’t given up yet, have you?” version, an original animated video is featured, and there’s even a full version that runs about two and a half minutes.

The background music uses an original song by Tokyo Ska Paradise Orchestra titled “You Haven’t Given Up Yet, Have You?”, and both the visuals and the music are incredibly cool.

It’s one of those commercials that, when it comes on screen, makes you stop what you’re doing and watch, don’t you think?

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TOYOTA Land Cruiser “Shonan no Kaze: Adventurer” Version

AdventurerShonan no Kaze

After posing the question “What is a Land Cruiser?” at the beginning of the commercial, it cuts to striking footage of the Dakar Rally, known as the world’s toughest motorsport.

The determined looks of the drivers and mechanics are unforgettable—and incredibly cool.

The CM’s background music features Shonan no Kaze’s newly written track “Bōkensha” (Adventurer).

Its powerful, encouraging lyrics—so in tune with the commercial’s theme—are a major draw.

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Catchy Commercial Jingles [2024] (21–30)

Taiyo Life Insurance Suite Best MY WAY “As Myself” Version

My WAYMaya Miki

This commercial, themed around being yourself, introduces the insurance suite Best MY WAY.

Miki Maya appears in the ad, singing a song titled “My WAY” with a gentle, resonant voice.

The commercial is beautifully produced, evoking memories of her active days in the Takarazuka Revue.

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