Lovely commercial jingle

Catchy Commercial Jingles [2024]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In 2024, the world is full of commercial songs that resonate with the heart.

Have you ever found yourself humming along without noticing, or watching a commercial all the way through because you couldn’t look away—and wondered, “What’s this song?” In fact, many recent commercials feature wonderful tracks that make you want to stop and listen.

In this article, we’ll introduce plenty of the latest catchy CM songs that will stick in your ears!

Catchy Commercial Jingles [2024] (1–10)

Shiseido ROOTINA: “Morning and Night Rhythm, an Unwavering Me” / The Collagen: “A Life Full of Firmness, Continuing” / TUNE BEAUTE: “Cultivating Beauty: The Five-Organs Method Habit” / BEAUTY WELLNESS: “From the Body, from the Heart, Becoming Skin” / “Beauty Is Alive”

Rhythm 64aimyon

A series of commercials for Shiseido BEAUTY WELLNESS featuring Nana Seino and Mikako Ichikawa.

Some clips have each of them introducing products, and all of them feel healthy, refreshing, with a glow of natural beauty.

The CM song is Aimyon’s “Rhythm 64,” an original track written specifically for this campaign.

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Meiji Instant Recharge Jelly “#InstantRecharge Song MV” Version

Song of Instant Energyenako

Cosplayer Enako appears in the commercial for Sokko Genki, a jelly drink packed with various nutrients.

Her performance of the CM’s original song, “Sokko Genki no Uta,” leaves a strong impression and makes it a delightful video for fans.

In the commercial, Enako is portrayed bursting with energy, and combined with her bright expressions and the music, it’s a CM that gives you a boost just by watching.

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Chuo-Nihon Land & Building BAUS “Let’s Live with Care” Edition

morning glorykururi

A home where inspiration grows. BAUS. TV commercial: “Let’s Live with Care” (30 seconds)

morning glorykururi

The BAUS housing brand commercial featuring Ai Hashimoto feels like a serial drama, and I can’t help but get drawn in.

Watching this ad makes me realize that living vibrantly and true to yourself is really the foundation of enjoying life.

Playing in this warm, heartfelt commercial is Quruli’s “Asagao.” “The more you try to forget someone you’ve parted with, the less you can forget them”—that bittersweet feeling is gently wrapped by the morning glory.

Ending all those emotions with a morning glory—what irresistibly clever lyrics! With its warm melody, Quruli always grabs our hearts, doesn’t it?

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Taki no namida pin ku

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Catchy Commercial Songs [2024] (11–20)

Morinaga Confectionery Morinaga Ramune 'Awaken Your Focus' Version

Original songninjin

A commercial I’d recommend to exam-takers: Morinaga Ramune’s “Awaken Your Focus.” Even if you’re not preparing for exams, do you remember that red sheet you used when studying? Nostalgic, isn’t it? In this ad, that red sheet brings the story to life.

It looks like a simple commercial, but it makes you wonder how things look when seen through the sheet, doesn’t it?

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Nescafé Gold Blend by Nestlé: “A New Level of Quality Begins.”

Brand New EyesKubota Toshinobu

"NESCAFÉ Gold Blend" A new kind of quality begins. (Version)

In the Gold Blend commercial “A New Quality Begins,” there’s a scene of Takumi Kitamura drinking coffee on a balcony, and as the title suggests, the direction highlights a sense of refinement that leaves a strong impression.

This theme of quality—central to the CM—also comes through in the BGM, for which Toshinobu Kubota’s newly written song “Brand New Eyes” is featured.

It’s a sophisticated track with a memorable, mellow melodic line.

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Mitsubishi Motors Delica Mini “Summer Memories” Version

younger boyKokudo Kaon

This is the well-known Delica Mini commercial featuring the cute mascot character Derimaru.

This time it’s the summer version, depicting everything from fun scenes of playing at the beach to a slightly lonely moment at the end of the day.

While the ad fully captures the essence of summer, it also conveys the toughness of the Delica Mini, showing how beach gear can be loaded straight in.

The background music is a parody of the familiar song “Toshishita no Otokonoko.”

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KAGOME Tomato Ketchup “Tastes Like Family” Version

Original songKimyō Reitarō

The Kagome Tomato Ketchup “Tastes Like Family” commercial is set up like a drama.

It’s only one minute long, but it’s moving enough to bring a lump to your throat.

It portrays everyday scenes where a mother’s feelings as she watches over her son, who’s working hard at baseball, are conveyed through her cooking.

The CM song is by Reitaro Kimyo and is an original song made for this commercial.

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