Catchy Commercial Jingles [2024]

Original songHosono Haruomi

PARCO HAPPY HOLIDAYS

Combining photos by Haruomi Hosono with graphics by Keiichi Tanaami, this is a PARCO commercial directed by Naoohiro Ukawa.

It announces PARCO’s HAPPY HOLIDAYS campaign, celebrating its 55th anniversary in 2024.

The BGM also includes an original song for the commercial sung by Haruomi Hosono, making it a particularly special commercial work.

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Hane Keisuke

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sunshineFujihara Sakura

Tosoh Corporate Commercial: “Chemistry Is a Cheer.” Lifelong Version

TOSOH’s commercial “Chemistry is a Cheer: Lifetime” is really good.

I think some people will be moved to tears by the narration that says, “It’s okay to make mistakes, it’s okay to get dirty.” Supporting that kind of CM behind the scenes is Sakura Fujiwara’s “sunshine,” which is another tearjerker—you’ll definitely remember this commercial whenever you hear the song! Fujiwara’s singing voice has a mysterious quality, like a mix of head voice and chest voice, and just listening to it makes your heart feel calm.

As for the English lyrics, I recommend translating them yourself and fully immersing yourself in the world of this song, “sunshine”!

parchedSuzuki Mamiko

A Pocari Sweat commercial featuring Yo Yoshida and Rio Suzuki as a mother and daughter, with Miyu Murata joining them as well.

Starting in December 2023, three versions of the commercial have aired, with the song Karakara, written specifically for the ad by chelmico’s Mamiko Suzuki.

The gentle melody and vocals, which feel like they’re warmly watching over the three as they gleefully play outside in the chilly, leaf-strewn air, are striking.

It makes you wonder what kinds of unseen worlds these three, from different generations, will dive into next.

Through various kinds of play, the song evokes a sense of exploring and opening up those unseen worlds.

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SAKI

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The Flowers in the Garden

Garden's Chigusa _The Last Rose of Summer_ Hue _Japanese song_ new

This commercial focuses on the Yamazaki Distillery in Kyoto and showcases the appeal of Premium Highball Yamazaki.

The visuals are crafted with an overall chic, composed tone that conveys a cool, high-quality atmosphere.

The BGM is an instrumental arrangement of “Niwa no Chigusa” (A Flower in the Garden), originally an Irish folk song.

Listening to the piece’s elegant, flowing melody makes you feel as if your heart is being cleansed.

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Hane Keisuke

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Nothing’s ImpossibleA Great Big World featuring Rachel Platten

“Nothing’s Impossible” – A Great Big World featuring Rachel Platten (theme song of the film “The Imaginary”)

This commercial, a collaboration between au and the film “The Imaginary,” features Nanase Nishino.

The CM uses “Nothing’s Impossible,” a collaborative track by A Great Big World and Rachel Platten that also serves as the film’s theme song.

The song, which declares that nothing is impossible as long as you believe in yourself and move forward, perfectly matches the commercial’s theme of creating living beings and shaping the future.

Its hopeful message, conveyed through gentle vocals and melody, will shine a light in the hearts of many dreamers.

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SAKI

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Everyone is a hero 2024AI

“Everyone’s a Hero 2024 -Short Ver.-” (Official Lyric Video)

au’s popular “Santaro Series” commercials have reached their 10th year.

These two spots are a live-action version and an AI-generated animated version of the “So, what shall we do?” installment.

The familiar CM song is the 2024 version of “Everyone’s a Hero,” sung by AI.

The cast is star-studded, every ad is bright and positive, and the animated version is wonderful too.

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utatane

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DiamondBUMP OF CHICKEN

BUMP OF CHICKEN “Diamond”

I always think the phrase that plays at the start of Sapporo Beer’s commercials—”Make toasts even more delicious”—is just perfect.

Sapporo Beer also made a special commercial to support the Hakone Ekiden, which celebrated its 100th race in 2024, and I bet many of you have already seen it.

The BUMP OF CHICKEN song “Diamond” used in the ad matches so well it feels like it was made just for the commercial—it’s fiery, sweaty, intense, and it really makes you think, “I’ve got to work harder!!” Amazingly, this song was BUMP OF CHICKEN’s major-label debut! It’s a powerful track you definitely won’t regret listening to.