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Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
Catchy Commercial Songs [2023] (1–10)
Long Long HighwayUra Koyuki
This song portrays the hazy feeling of not being able to express yourself the way you want, and the drive to blow away that frustration.
It’s by Koyuki Ura, a singer-songwriter from Nagasaki Prefecture, and was used not only as a GU commercial song but also as the ending theme for the drama “Nichijō no Zekkei.” As the title suggests, the sound has an exhilarating, driving feel that conjures an image of a long trip.
The lively layering of guitars and piano also evokes friends who crack jokes that make you forget your worries and smile.
I’ll wait.amin
Cafés where you can savor the retro charm of the Showa era are popular even among younger people, aren’t they? Perfectly matching that demand is this new McDonald’s commercial series “Kissa Mac,” specifically the spot titled “Meeting Up at ‘Kissa Mac.’” Sota Nakajima from FANTASTICS from EXILE TRIBE appears in it, playing the role of someone waiting to meet inside the shop while enjoying items from “Kissa Mac.” The visuals deliver a wonderfully nostalgic mood that fits the theme.
Enhancing that Showa-era atmosphere even further is the CM song: a cover of the classic Showa kayō hit “Matsu Wa” by the duo Amin—known in part for featuring Takako Okamura—sung here by Nakajima himself.
For Nakajima, it’s a hit from long before he was born, and fans his age or even younger will likely find it refreshingly new.
If you’re going to build a houseMochida Kaori
This song expresses Panasonic Homes’ belief that building an ideal home leads to a happy future.
With Kaori Mochida as a guest vocalist, it’s performed as a chorus together with 60 homeowners, which conveys a sense of human connection.
The warm, strings- and piano-centered sound strongly highlights the layering of voices.
The visuals of people of all ages singing together also powerfully convey the warmth of daily life and a hopeful outlook toward the future, making it a very heartwarming commercial.
A flower for a monmezutto mayonaka de ii no ni.
There are probably many people for whom YouTube has become a full part of daily life.
This YouTube Premium commercial is perfect for those people, introducing the features of the Premium service.
It showcases convenient ways to enjoy plenty of songs and videos.
The CM song is “Hanaichi Monme” by Zutto Mayonaka de Iinoni.
It’s a cool track with an impressively funky groove.
I know U KnowAimer
This gently anime-style commercial is for Suntory’s canned beer, Tokyo Craft.
The story portrays people who have left their hometowns and are working hard in Tokyo—something that many in the same situation will likely relate to.
It’s a wonderful ad with a nostalgic feel that might make you miss your hometown.
If I Sing to Youatarashii gakkou no rīdāzu
Atarashii Gakko, who captivate fans around the world with their powerful vocals and sharp dance moves, created “Kimi ni Utaeba” as a tie-in song for the karaoke app UTAO.
Many people probably discovered the song through the commercial.
The CM features many scenes of a high school girl running, which matched well with the driving, exhilarating sound.
The inclusion of elements like powerful choruses that everyone can get excited about was likely done with the app collaboration in mind.
Head, Shoulders, Knees and Toes
The children’s song “Head, Shoulders, Knees and Toes” is loved by people all over the world.
A parody version that’s creating a buzz is Shiseido SEA BREEZE’s web commercial, “FACE, SHOULDER, KNEES & TOES feat.
Face & Body Sheets.” In it, Shunsuke Michieda and Kento Nagao of Naniwa Danshi appear and perform a dance to the parody.
Its disco-style direction and built-in comedic moments are also part of the charm.