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Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
Catchy Commercial Songs [2023] (1–10)
Long Long HighwayUra Koyuki
This song portrays the hazy feeling of not being able to express yourself the way you want, and the drive to blow away that frustration.
It’s by Koyuki Ura, a singer-songwriter from Nagasaki Prefecture, and was used not only as a GU commercial song but also as the ending theme for the drama “Nichijō no Zekkei.” As the title suggests, the sound has an exhilarating, driving feel that conjures an image of a long trip.
The lively layering of guitars and piano also evokes friends who crack jokes that make you forget your worries and smile.
I know U KnowAimer
This gently anime-style commercial is for Suntory’s canned beer, Tokyo Craft.
The story portrays people who have left their hometowns and are working hard in Tokyo—something that many in the same situation will likely relate to.
It’s a wonderful ad with a nostalgic feel that might make you miss your hometown.
Head, Shoulders, Knees and Toes
The children’s song “Head, Shoulders, Knees and Toes” is loved by people all over the world.
A parody version that’s creating a buzz is Shiseido SEA BREEZE’s web commercial, “FACE, SHOULDER, KNEES & TOES feat.
Face & Body Sheets.” In it, Shunsuke Michieda and Kento Nagao of Naniwa Danshi appear and perform a dance to the parody.
Its disco-style direction and built-in comedic moments are also part of the charm.
Original song
In Aflac’s medical insurance EVER Simple commercials, in addition to actor Ryo Yoshizawa, characters from the anime Chibi Maruko-chan also appear.
In the “Affordable” version, live-action versions of the characters show up, while the “Add-on” version is animated.
It’s a slightly special commercial in which Maruko and her friends sing the original Aflac jingle that you often hear in their ads.
Sinbad on the Shore
It’s a commercial featuring V6’s Yoshihiko Inohara happily munching on McDonald’s Summer Nuggets—he makes them look irresistible! Limited-time nugget sauces also make an appearance, and before you know it, all 15 pieces are gone.
Don’t miss the playful parody of Nagisa no Sinbad with the catchy line, “Na-na-nugget, So-so-so-sauce,” which really amps up the fun of the ad.
Original song4na
It’s the familiar commercial featuring Heidi, Girl of the Alps, and her friends! The Tutor Try ad “What If Summer Youth: Deadline Approaching” opens with a scene looking back on summer vacation, asking, “What if I had studied with Try this summer…?” Set to an original song by 4na—whose soft vocals and SNS-centered activities are gaining attention—enjoy imagining what kind of summer vacation Heidi and her friends might have had as you watch this CM!
We Are The ChampionsAI
A cool commercial featuring an AI belting out Queen’s classic “We Are The Champions.” The AI’s powerful vocals link perfectly with a song that celebrates those who keep fighting, conveying the appeal of KitKat, which has been reborn as “the best ever.”
