Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
Catchy Commercial Songs [2023] (1–10)
Long Long HighwayUra Koyuki


This song portrays the hazy feeling of not being able to express yourself the way you want, and the drive to blow away that frustration.
It’s by Koyuki Ura, a singer-songwriter from Nagasaki Prefecture, and was used not only as a GU commercial song but also as the ending theme for the drama “Nichijō no Zekkei.” As the title suggests, the sound has an exhilarating, driving feel that conjures an image of a long trip.
The lively layering of guitars and piano also evokes friends who crack jokes that make you forget your worries and smile.
Why Can’t We Be FriendsWar

The Kirin Spring Valley commercial “How to Drink Beer,” featuring Takayuki Yamada, has been crafted for adults, with him talking about the depth of flavor.
Beyond its content, what left a strong impression on viewers was the powerful singing.
The song is “Why Can’t We Be Friends?” performed by the legendary funk band War.
Whether you already knew it or discovered it through this commercial, give the full track another listen.
Why Can’t We Be Friends?War

In this commercial with a vibe that makes Yamada Takayuki’s personal theory about beer feel incredibly convincing, plenty of people will probably find themselves wanting to drink the featured craft beer exactly the way he suggests.
It’s for SPRING VALLEY Afterdark (Black), a limited-edition release from Kirin’s popular craft beer brand Spring Valley.
By the way, the upbeat track playing in the ad is “Why Can’t We Be Friends?”—a hit by WAR, the popular funk band active in the ’70s.
The song is also known for its reggae-influenced beat, so spending a winter evening savoring a craft beer while listening to their music sounds pretty great, doesn’t it?
Head, Shoulders, Knees and Toes
The children’s song “Head, Shoulders, Knees and Toes” is loved by people all over the world.
A parody version that’s creating a buzz is Shiseido SEA BREEZE’s web commercial, “FACE, SHOULDER, KNEES & TOES feat.
Face & Body Sheets.” In it, Shunsuke Michieda and Kento Nagao of Naniwa Danshi appear and perform a dance to the parody.
Its disco-style direction and built-in comedic moments are also part of the charm.
Original song

This commercial straightforwardly highlights the biggest feature of Milkrea, sold by Akagi Nyugyo: its stretchiness.
It shows child actress Risa Kanayama eating Milkrea and seemingly experiencing how it stretches, while a clip of a cat stretching plays beside her—creating a curious, surreal vibe.
The jingle is distinctive too, with lively, festival-like sounds that express the milk’s stretchiness.
The two visuals and the music blend well to create a striking, memorable world that sticks in your mind.
Original song
In Aflac’s medical insurance EVER Simple commercials, in addition to actor Ryo Yoshizawa, characters from the anime Chibi Maruko-chan also appear.
In the “Affordable” version, live-action versions of the characters show up, while the “Add-on” version is animated.
It’s a slightly special commercial in which Maruko and her friends sing the original Aflac jingle that you often hear in their ads.
Original song
This commercial features the three-member idol group Negicco and three children, and it introduces Sato’s kagami mochi.
To the tune of a parody of the children’s song “Itomaki,” the members of Negicco present Sato’s kagami mochi.
The kids dressed in kagami mochi costumes are absolutely adorable!


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