Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Songs [2023] (71–80)
Original songYashiro Aki
It’s a very simple commercial, but it instantly grabs attention because it features enka singer Aki Yashiro and Kumamon in this Koikeya ad.
Aki Yashiro sings a cute original song while Kumamon and children dance.
The contrast between Yashiro’s glamorous outfit and the adorable dance is delightful.
Blue dancesKitatani Ruki
It features 1,000 students coming together to act out the kinds of youthful scenarios they long for.
Pocari Sweat has a strong association with sports, and a variety of movements that evoke youthfulness are showcased.
The song used is Ruki Kitaya’s “Ao ga Mau,” a track notable for its refreshing sound and layered vocals.
Combined with footage of so many students gathered together, it conveys a clear sense of a fresh, collaborative spirit as they dash through their youth.
Original songYoshioka Riho, Imada Mio
From the Jumbo siblings, Riho Yoshioka and Mio Imada are promoting the lottery as idols.
They clearly explain how to buy lottery tickets and the prize amounts through a song.
The enthusiastic calls by Satoshi Tsumabuki, who plays a fan, and the sequence where he’s kicked out by the staff are fun highlights.
The original song sung by Riho Yoshioka and Mio Imada is also noteworthy—the nostalgic sound and their calm vocals evoke the former idol duo Wink.
The crown of glory shines upon you.Ōmori Motoki (Mrs. GREEN APPLE)
This commercial, produced for the 105th National High School Baseball Championship Memorial Tournament, portrays the drama of a young ballplayer taking on a game.
Because it’s told from the player’s perspective and traces the road leading up to that moment, the emotion of finally standing on the Koshien field comes across vividly.
The song Eikan wa Kimi ni Kagayaku, sung by Motoki Omori of Mrs.
GREEN APPLE, is also moving.
His powerful vocals layered with piano strongly evoke gratitude toward those who offered support and a firm resolve for the game.
You Need Me, I Need YouŌhashi Chippoke
In KOBELCO’s steelmaker commercial “Good Things for Tomorrow ~Multiplying Technologies~,” actress Nao appears.
The ad highlights KOBELCO’s environmental initiatives, showcasing how they handle steel while reducing CO2 emissions.
The background music features singer-songwriter Chippoke Ohashi’s “You Need Me, I Need You.” It’s a love song known for its refreshing sound, so if it caught your interest, be sure to listen to the full track.
What a nice bath.Ohnuki Taeko
This is a commercial introducing the various forms of hospitality offered by Hoshino Resorts’ onsen ryokan brand, “KAI.” It clearly emphasizes that they value not only elements like cuisine and hot springs, but also experiences rooted in the local culture.
The song used is a cover of “Ii Yu Da Na” sung by Taeko Onuki, and the layered sounds and vocals by STUTS and Fumitake Ezaki create a distinct sense of weightless drift.
The interplay between the song’s floating feel and the visuals strongly evokes the way travel, as an extraordinary experience, is richly colored.
humming a tuneOkuda Tamio
Set to Tamio Okuda’s Hanauta, written specifically as the theme song for the Docomo Business commercial, this ad also spotlights the performance of Taiiku Okazaki in the role of a real estate developer.
The light, rock-tinged sound pairs with Okazaki’s vibe—earnest in his acting yet somehow comical and approachable—to evoke an image of community development that conveys a warm, human touch.
