Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (41–50)

Idemitsu Kosan 'Four Seasons' Version / 'TSUMUGU' Version

Wingsmilet

"Four Seasons" Version, 30 seconds

This commercial introduces Idemitsu Kosan’s initiatives to circulate the resources it values, set against a grand, expansive atmosphere.

Through visuals themed around Japan’s nature and four seasons, it portrays a strong ideal: by cherishing the interconnectedness of life and circulating energy, we can support these very seasons.

milet’s “Wings” is also a striking element—the majestic yet bright sound powerfully conveys a sense of hope moving toward the future.

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Catchy Commercial Jingles [2023] (51–60)

Bourbon Petit Series “Just Right! Petit Ondo” Version

Original songano

Whether at home or in the office, many people probably keep snacks from the Bourbon Petit series on hand because they’re easy to nibble on when you get a little hungry.

In this commercial featuring Tetsuro Degawa and Ano, they cheerfully introduce the different product varieties in a summer festival setting.

By the way, the song Ano sings in the commercial is an original track called “Petit Ondo.”

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au “Kokoro Odoru Taiso” version

Kokoro Odoru Taisoano

This is an episode from the “Santaro” series introducing au’s summer campaign, “Kokoro Odoru Natsu” (A Summer That Makes Your Heart Dance).

With a theme inspired by the classic summertime radio calisthenics, it features a group exercise set to the “Kokoro Odoru Taiso” performed by “Amanojako,” played by ano.

The routine suddenly shifts from calisthenics to a dance tempo, and the way everyone keeps up is quite comical.

In the final part, the reveal of the relationship between “Oni-chan,” played by Masaki Suda, and Amanojako hints at intriguing developments in the story to come.

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Lottery One Piece Scratch Ticket “2023 Nika” Version / “2023 Zoro” Version

Original songkitadani hiroshi

This is a commercial announcing a collaboration between the lottery and the hugely popular series One Piece, with the release of One Piece scratch-off tickets.

It shows Nika and Zoro each scratching their tickets.

The BGM is performed by Hiroshi Kitadani, who sang the anime’s iconic theme song “We Are!” The song, titled “Roiji,” was written specifically for the commercial.

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Lottery 2023 One Piece Scratch-Off Zoro Editionkitadani hiroshi

2023 One Piece Scratch - Zoro Edition

It’s a commercial that conveys the excitement leading up to the One Piece scratch-off, matched with Zoro’s powerful techniques.

The essential “scratching” motion for enjoying a scratch-off is presented like a special move, which really communicates the passion invested in the lottery.

The original song you can only hear in this CM is performed by Hiroshi Kitadani, well-known for singing the iconic series themes “We Are!” and “We Go!”.

The lyrics, which seem to depict the search for dreams, and the sound that emphasizes them evoke the spirit of adventure in the series while also conveying the rising excitement of anticipating the lottery results.

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Best Denki “When it comes to home appliances, it’s Best.” version

Original songkopi

Best Denki Commercial: When it comes to home appliances, it's Best

This is a commercial for the electronics retailer Best Denki featuring Kopi, who is active as a singer and actress.

In this ad, titled “When You Think Home Appliances, Think Best,” Kopi sings an original song with lyrics perfectly suited to the commercial’s theme.

Her clear, translucent voice is beautiful—you can’t help but be captivated.

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ASICS Sound Mind, Sound Body “It’s not just three years, it’s for life.”

tear-off calendartota

This song, powerfully sung by singer-songwriter Tota, evokes the image of someone forging ahead with unwavering faith in their accumulated efforts.

The fact that it was written as a CM song for ASICS Japan, depicting students devoted to their club activities, further conveys a compelling sense of determination in the face of challenges.

The arrangement builds momentum toward the chorus, strongly emphasizing the drive to move forward.

It’s a piece that vividly highlights the connection between past and future—showing how even efforts that seem fleeting in the moment become valuable assets for the days ahead.

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