Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Jingles [2023] (21–30)
Freedom SongPierre Terrasse & Laetitia Plaissy
After footage of a MINI dashing briskly through nature, this commercial shows a parent and child emerging from the forest to explore a cave.
It clearly conveys the appeal of the MINI Crossover as a perfect fit for active outings.
The exotically flavored track playing as the BGM is “Freedom Song” by Pierre Terrasse and Laetitia Parissi.
Its light, buoyant rhythm also makes it perfect for a drive.
Original songRHYME SO
A commercial for Esthe Pro Labo, a brand built on the concept of inner beauty—refining yourself and becoming beautiful from the inside out.
It’s a spot likely to catch the eye of people who feel it’s important to cherish themselves and take care of their bodies, or who are mindful of their lifestyle habits as they get older.
Appearing in the commercial is RHYME, an Australia-born artist who works across songwriting, poetry, and modeling.
The CM’s background music is by RHYME SO, a future-pop duo with Shinichi Osawa of MONDO GROSSO.
It’s a commercial that reminds you beauty isn’t made in a day.
Catchy Commercial Jingles [2023] (31–40)
The GlowRei Muto
There are many sports-related commercials on air, aren’t there? Among them, the TOYO TIRES commercial supporting Japan’s national soccer team, “Run Blue.
Run Bold.” leaves a strong impression.
As a partner of the Japan national soccer team, TOYO TIRE engages in a variety of activities.
The commercial conveys TOYO TIRE’s passion as well as the excitement of the supporters.
Another highlight is the scene featuring the original song “The Glow” by Rei Muto.
The sound, which incorporates rhythms reminiscent of soccer chants, makes the commercial even more exhilarating.
SHISHAMO
This song was chosen as the theme for the JTB “Heart-Thumping Summer Trip” campaign commercial, the “Hawaii” version, featuring Nao Matsushita.
It’s a track by SHISHAMO, a three-piece all-girl band especially popular among women of the same generation.
Their songs are appealing for their realistic portrayals of girls in love, their pop sound, and their energetic, fast-paced feel.
This track perfectly matches Hawaii’s bright image—it’s a number that pairs beautifully with the summer sun and an active vibe.
Original songSTUTS feat. Kitasato Akihisa
The Shiseido MAQuillAGE commercial “Dramatic Forming Glow Base,” featuring Elaiza Ikeda, highlights the makeup effects of the primer: when light hits the face, it creates shadows and a three-dimensional finish.
A base makeup that can make your face look slimmer—sounds intriguing, right? The original song composed by STUTS is stylish, and the vocals are by Akihisa Kitasato, who is also active as a solo artist.
Challenger (Boat Race Ver. 2)SUI
This is a commercial promoting the schedule and the passion behind the National Boat Race Koshien, a race where competitors are divided by their hometowns.
It portrays the speed and dynamism of the main event, along with scenes of the hard work the athletes have put in up to that point.
The CM song is “Challenger (Boat Race Ver.
2)” by SUI, a track that evokes the image of the athletes.
Its lyrics, which cheer on their efforts to a grand sound, strongly convey the determination to strive toward their goals.
determinationSUPER BEAVER
This is a song written by SUPER BEAVER—known for delivering messages that resonate with listeners’ hearts—specifically for a commercial.
It’s featured in a Morinaga Seika in Jelly (in Jelly) commercial, which stars Yoshiharu Habu and Shiori Akita.
The lyrics, infused with an encouraging message—“It’s okay to overreach; just charge forward!!”—are striking, making it a cheer song we’d love not only students but also adults to hear.
The driving, distinctly SUPER BEAVER sound and the straightforward vocals of lead singer Ryuta Shibuya enhance the song’s exhilarating feel.