Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (61–70)

UNIQLO 2023 HEATTECH Life and Wear “HEATTECH Switch” version

Relay ~ Forest PoemSazan Ōrusutāzu

This memorable commercial, featuring Haruka Ayase enjoying a game of basketball with soccer player Atsuto Uchida, is an ad for Uniqlo’s classic HEATTECH series.

It showcases people wearing various HEATTECH items, visually conveying how beloved the line is.

While Southern All Stars’ songs are often used in Uniqlo commercials, this one features Relay: Mori no Uta—a ballad whose lyrics express cherishing the groves disappearing from our cities and holding hope for the future.

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Lotte ZERO 'The Best of Both Worlds Zero Cacao 70%' Version

Original songDazubī

Despite being chocolate, Lotte ZERO is appealing because it contains no sugar or sweeteners.

In the “Delicious Bits Only ZERO Cacao 70%” version, the commercial opens with actress Hana Sugisaki looking longingly at a cake loaded with chocolate.

She seems to be mindful of sweets, but in the next scene she’s enjoying Lotte ZERO freely—and looking like she’s really savoring it.

The background music features an original song for the commercial sung by Dazbee, a vocalist from South Korea.

If her clear, transparent voice caught your ear, be sure to check out her other works as well.

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Nissin Foods - This is Definitely Delicious♪ 'This is Definitely Delicious Harmony' Version

Original songChokoreeto Puranetto

This commercial powerfully showcases Chocolate Planet singing about Nissin’s uncompromising dedication to flavor embodied in “Kore Zettai Umai Yatsu♪.” The standout element is “Naikyara-kun,” a character from Chocolate Planet’s sketches, whose unique interjections add a striking accent to the dynamic vocals.

The scene of the two laughing together after the song also conveys the strong bond between the members of Chocolate Planet.

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SUZUKI Spacia “The neighbor drives a Spacia – Now Debuting”

Original songMaia Hirasawa

Spacia TV commercial: “Next Door Is Spacia – Debut” version

Also be sure to check out the SUZUKI Spacia “Your Neighbor Is Spacia: Now Debuting” spot.

This piece features a star-studded cast: Mana Ashida, Tasuku Emoto, Emma Miyazawa, and Riko Suzuki, highlighting the car’s comfort and excellent performance.

The BGM by Maia Hirasawa further enhances the sense of happiness.

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Marugame Seimen: 'A brand-new midsummer experience! Summer Shake Udon is born' edition

Shake Hip!Mana, Kana (CHAI)

This commercial introduces Marugame Seimen’s new summer item, “Summer Shake Udon,” in a lively, festival-inspired atmosphere.

The excitement of the cast, led by Nanoka Hara, conveys the fun of the shaking motion that comes with shake-udon.

The CM features an arrangement of Kome Kome Club’s “Shake Hip!” performed by CHAI’s Mana and Kana.

While preserving the original song’s lively vibe, the female vocals also add a touch of cuteness.

It’s a commercial that emphasizes not only how “delicious” Shake Udon is, but also how “fun” it is to enjoy.

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Oita Barley Shochu Nikaido: Beyond the Night

Nanban Planetta (Planet)Marionetto & Nanban BVNGO Mandorin Ōkesutora

Oita Mugi Shochu Nikaido TV Commercial: 'Beyond the Night' Version

This commercial conveys, through visuals and words, a sense of contemplation toward the moon gently illuminating the night town.

By depicting the moon not only alongside natural scenery such as the sea and sky, but also in homes and stage sets, it communicates the close relationship between people and the moon.

The light, rhythmic BGM “Namban Planetta (Planet)” is also striking, evoking the moon’s gentle glow and the slow passage of nighttime.

Finally, by highlighting the product name “Oita Mugi Shochu Nikaido,” it suggests a desire for the brand to be casually incorporated into everyday life.

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Hanasaku Seimei “Drummer” Version / “Hanasaku Teiki Ondo” Version

Original songMiyama Hiroshi

This is a commercial in which enka singer Hiroshi Miyama conveys the appeal of Hanasaku Life through music.

It’s unique how he introduces Hanasaku Life in various situations, such as singing while playing the drums or performing a rousing ondo.

The smiles of the audience calling out in response also strongly convey how familiar and approachable Hanasaku Life feels.

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