Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
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- Memorable Commercials [2021]
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- Memorable Commercials [December 2024]
Catchy Commercial Songs [2023] (71–80)
Sync Of SummerYamashita Tatsuro
This is a commercial that straightforwardly conveys a refreshing feeling, depicting people enjoying Kirin “Gogo no Kocha” (Afternoon Tea) by the seaside.
Ayami Nakajo and Ren Meguro are each shown relaxing and savoring Afternoon Tea with their friends, and their laid-back demeanor combines to enhance the sense of freshness.
Another key highlight is Tatsuro Yamashita’s first single in four years, “Sync Of Summer,” written specifically for this commercial.
Its breezy sound, tinged with a hint of nostalgia, vividly evokes a relaxed summer vibe.
The i·ro·ha·su song made by everyoneOkazaki Taiiku
A series of commercials titled “Minna de Tsukuru I-RO-HA-SU no Uta” for I LOHAS, the mineral water sold by Coca-Cola, is currently running.
The song featured in the commercials is based on “Minna de Tsukuru I-RO-HA-SU no Uta,” created by Okazaki Taiiku, with the lyrics sung in various regional dialects for the different ads.
The commercials skillfully showcase regional characteristics through the cast, filming locations, and linguistic expressions in the lyrics.
Be sure to check out the versions from different regions.
The song of I LOHAS that everyone creates togetherOkazaki Taiiku
This commercial introduces, through a lively song, I LOHAS’s feature that lets you easily fold the empty bottle by hand and the brand’s commitment to the environment embodied in that design.
The way people fold the bottle during the clapping scene conveys a sense of fun.
From the smiles of Okazaki Taiiku and the others singing along, as well as the smiles of Hiroshi Abe and Minami Hamabe folding their bottles, you can also sense a positive feeling aiming toward a bright future.
The song featured in the CM, titled “The I LOHAS Song We All Create,” was composed by Okazaki Taiiku.
Catchy TV commercial songs [2023] (81–90)
Midnight ExpresswayKishii Yukino
This is a commercial that introduces the SMBC Group’s commitment to delivering the power of its people, portrayed through Yukino Kishii in the role of a bank employee.
Her determined efforts to help others convey a strong sense of kindness and passion.
The song used is Yukino Kishii’s cover of The Flower Companyz’s “Shinya Kousoku” (Midnight Expressway).
Sung with English lyrics, it evokes a heartfelt desire to help people all around the world.
circleIkuta Rira
“Circle,” included on Lila Ikuta’s first solo album, “Sketch.” The song has been featured in a commercial for Kuraray, a company that manufactures and sells high-performance resins and textile products.
The commercial, which showcases Kuraray’s materials—surprisingly common in our daily lives—and the teamwork-driven process behind product development, pairs perfectly with this track, said to depict a circle that, while repeating similar motions, ascends in a gentle spiral.
It’s a driving number that gives you the power you need today and propels you forward toward tomorrow.
Original songTeshima Aoi
Rikako Yagi is shining in both her modeling and acting careers.
She truly stood out in the Pocari Sweat commercial, perfectly matching the brand’s image.
Her appearance in Takasago Thermal Engineering’s “Environmental Creators” commercial is also unmissable.
The company’s culture of creating invisible air pairs beautifully with her translucent presence.
The BGM features Aoi Teshima, known for singing numerous Ghibli songs.
I think her clear, pure voice is indispensable to this CM as well.
The song is said to be an original track created specifically for the Takasago Thermal CM.
If you’d like to know more, be sure to check it out!
If you’re going to build a houseMochida Kaori
This song expresses Panasonic Homes’ belief that building an ideal home leads to a happy future.
With Kaori Mochida as a guest vocalist, it’s performed as a chorus together with 60 homeowners, which conveys a sense of human connection.
The warm, strings- and piano-centered sound strongly highlights the layering of voices.
The visuals of people of all ages singing together also powerfully convey the warmth of daily life and a hopeful outlook toward the future, making it a very heartwarming commercial.