Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (51–60)

Otsuka Pharmaceutical CalorieMate web movie: 'Today, I Became a Manager'

If it isn’t meninjin

I really want you to watch Otsuka Pharmaceutical’s Calorie Mate moving, epic commercial “Today, I Became Captain.” It’s a quintessential youth story packed with the joy and struggles of a student newly chosen as club captain.

After watching, you’ll surely think, “The energy of youth is amazing.” The perfect song for this short film is Ninzin’s “Only I Can.” The lyrics—desperately striving to fulfill one’s responsibilities—tie in with the commercial and are truly tear-jerking.

Lines like “Someday I’ll understand the reason everyone chose me” are fiery, youth-filled phrases that will leave your heart full!

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Taki no namida pin ku

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ITO EN Oi Ocha “Tea Supporter” Version

Original songru-ka

The Ito En Oi Ocha commercial featuring Kasumi Arimura and Honoka Matsumoto is memorable for the two of them experiencing tea-picking amid beautiful scenery in the “Tea Supporters” version.

The CM song is performed by Ru-ka, a singer who has gained popularity on TikTok and other platforms.

With a familiar, comfortable melody, Ru-ka’s refreshing high-tone voice stands out.

It’s an original song whose clean, uplifting vocals captivate listeners, drawing attention online as well.

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Sekisui Chemical: 'The Sekisui Chemical Group’s Challenge for Sustainability' Edition

No more cryElefanto Kashimashi

The song “No more cry,” released in 2023 to mark the 35th anniversary of their debut.

Before the audio release, it was featured as the background music for a Sekisui Chemical brand commercial, and fans who heard the song must have been even more eager for the official release.

A track where Hiroji Miyamoto’s masculine, powerful vocals shine over a simple band sound.

The sense of being “pushed forward,” conveyed by both the title and the lyrics, is especially appealing, making it a song that will surely become a source of support for many listeners.

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Kinkando Kinkan “Palm-Sized” Version

Kinkan Song 2020Ōishi Masayoshi

This is a commercial that explains why Kinkan is effective for itching while highlighting its convenient palm-sized option.

The song by Masayoshi Oishi is another key point, and the bright feel of the sound and vocals conveys Kinkan’s refreshing, tingling sensation.

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Catchy Commercial Jingles [2023] (61–70)

Suntory Draft Beer: Pursuing People (version)

Like the flow of a riverKiyosaku

In the Suntory Draft Beer commercial titled “The Chaser,” Kento Yamazaki runs after a bus he’s missed, while Mone Kamishiraishi chases after him to hand over something he forgot.

The spot has a gently heartwarming feel, nicely complemented by Kiyosaku’s rendition of ‘Like the Flow of the River’ used as the BGM.

In Kiyosaku’s cover, the addition of a horn section and the emphasis on the off-beats create a relaxed ska arrangement that makes for a very pleasant listen.

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Suntory Draft Beer: “People Who Live for the Sea” / “People Who Live Through the Hot Summer”

Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)

This commercial depicts various hot summer situations when Suntory Draft Beer tastes especially delicious.

The sweat of Kenji Sakaguchi working on ocean cleanup and Kento Yamazaki engaged in intense, heat-filled tasks makes a strong impression.

The scene shift triggered by Mone Kamishiraishi arriving with a delivery emphasizes the crisp, refreshing taste of Suntory Draft Beer.

The song used is Kiyosaku from MONGOL800’s cover of “Like the Flow of the River,” whose powerful, exhilarating sound differs from the original and is particularly appealing.

The strong will to power through the sweltering summer comes through vividly in the vocals.

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J Frontier SOKUYAKU: “A Promise Between Two People (Insurance-covered Medical Care)”

Original songKetsumeishi

Mitsuhiro Oikawa and Maria Tani share a passionate hug! The two deliver fervent performances as “lovers” in a new SOKUYAKU commercial.

Have you seen J Frontier’s SOKUYAKU commercial, “The Promise Between Two (Insurance Treatment)”? The scene where Mitsuhiro Oikawa and Maria Tani embrace in the rain is unforgettable, isn’t it? The music in that commercial is an original track by Ketsumeishi.

The beautiful vocals are mesmerizing, but if you listen closely to the lyrics, you’ll notice the product name woven in throughout.

You can also hear different sections of the song in other ads from the series.

It really makes you curious what the full version is like, doesn’t it?

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