Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (91–100)

Kao NIVEA Cream “I Want to Keep Protecting You All Through 2023” Version

Original songYanagita Shusaku

In the Nivea commercial, known for its skincare products, scenes show people applying Nivea cream to the skin of loved ones—friends, family, and partners.

It’s a heartwarming presentation that conveys the commercial’s title and theme, “I want to protect you forever.” The BGM features an original song with vocals by Shusaku Yanagida from the band Kami wa Saikoro wo Furanai.

His smoky voice resonates warmly.

It’s a lovely track that focuses on the commercial’s message of “wanting to protect.”

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Coca-Cola Coke STUDIO Wednesday Campanella “Coke STUDIO Mermaid” version

mermaidSuiyōbi no Campanella

This is a commercial inspired by Coca-Cola’s music event “Coke STUDIO.” Featuring Wednesday Campanella—an artist also performing at Coke STUDIO—singing “Mermaid,” it evokes the mysterious atmosphere surrounding the event.

The song depicts a mermaid princess longing to attend a festival on land, enhancing the sense of excitement leading up to the event.

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JBL TOUR PRO 2 “Music is the best!” Version

Prince ShōtokuSuiyōbi no Campanella

JBL “Music is the best!” Campaign TV Commercial 60 seconds

This commercial conveys JBL’s commitment to supporting a rich music life by showing Uta, the vocalist of Wednesday Campanella, speaking passionately about the brilliance of music.

It depicts people whose lives are vividly enriched by music, with JBL products right by their side.

After the powerful narration, Wednesday Campanella’s song ‘Prince Shōtoku’ plays, and even through the light, buoyant vocals, you can feel the happiness of being able to connect with music.

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Nissin Foods Chicken Ramen 'Chikira Hopper' Edition

Axel HopperNagai Yuichiro

Comedian Yuichiro Nagai’s signature routine drew major attention when he performed it on “Enta no Kamisama” around 2006.

The style centers on dance set to a lively rhythm, interwoven with short, silly anecdotes.

In the Chicken Ramen commercial, the character performs this routine; the slowed-down tempo compared to the original adds a subtle eeriness.

It’s a curious piece in which only the wish—to place the egg neatly in Chicken Ramen’s egg pocket—is lightheartedly sung.

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Suntory The Premium Malt's “Silent Fathers” Version

Original songsawada kaori

This is an original song by singer-songwriter Kaori Sawada, created for the Suntory “The Premium Malt’s” commercial.

The gentle sound of the ukulele layered with her soft vocals matches perfectly with the visuals that portray the warmth of family.

The lyrics, which express the joy of a child’s growth, also highlight the strength of family bonds, giving the song an overall image of gentle smiles.

Because it’s sung tenderly in English, it works perfectly as background music and seems to complement the commercial’s imagery.

Both the visuals and the music convey those happy moments found in everyday life.

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GMO Gaika: “If it’s FX, GMO Gaika will do” version / “If it’s CFD, GMO Gaika will do” version

Original songŌrin

A commercial for GMO Gaika featuring Ourin, who is active on variety shows and dramas.

In the ad, Ourin appears as the lead singer of a rock band and belts out an original song asking whether GMO Gaika is the best choice for starting FX or CFD.

It’s only a 15-second spot, but it’s impressively cool, isn’t it?

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NEC “Unstoppable Me, Let’s Go!” Edition

Original songMayumura Chiaki

This commercial depicts a woman agonizing as she writes her entry sheet, thinking, “This isn’t the real me…” Surely many people feel the same kind of discomfort when they adjust themselves to fit a company.

At the end of the commercial, we see her find a place where she can be her true self and confidently present herself with energy.

The CM song by Chiaki Mayumura features lyrics linked to the visuals, and its bright, bouncy rhythm is truly uplifting.

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