Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (31–40)

Reebok “Summer Kicks” Edition

DriveSixTONES

Reebok is a sneaker brand supported by a wide range of generations.

In its commercial “Summer Kicks,” members of SixTONES appear, showing off elegant steps in their sneakers.

In the background, their song “Drive” plays, and their gentle vocals give the entire ad a refreshing atmosphere.

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Rohto Pharmaceutical: “Let’s start using eye drops.” (campaign/episode)

Eye to EyeSixTONES

This commercial features members of SixTONES promoting Rohto Pharmaceutical eye drops that address various eye troubles.

The subtle smiles that appear on the members’ faces the moment they apply the drops evoke a positive feeling that things are moving toward a solution.

The song used is SixTONES’ “Eye to Eye,” which delivers lyrics focused on “eyes” and “gaze” over a stylish sound.

The way the music gradually opens up creates a strong impression that aligns perfectly with the visuals evoking the refreshing sensation of the eye drops.

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Fujiya Fujiya Pâtisserie “New Fujiya” Version

ANY & EVERYSnow Man

This commercial features the members of Snow Man cheerfully promoting the appeal and evolution of the products from Fujiya Confectionery Shop, a sweets store operated by Fujiya.

It shows Snow Man enjoying a variety of colorful cakes, and their smiles clearly convey how delicious and fun the treats are.

The song used is Snow Man’s “ANY & EVERY,” whose gentle vocals layered over a powerful beat effectively heighten the sense of fun and excitement.

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MOS Burger: 'Secretly Filming Together'

JuliettaSnow Man

The Mos Burger commercial “Secretly Filming Together,” featuring Raul and Shota Watanabe from Snow Man.

The song used in the CM is “Julietta,” included on Snow Man’s album i DO ME, released in May 2023.

Contrary to the commercial’s bright and cute image, it’s a love song about a frustrating, bittersweet romance.

In the CM, they flash irresistible smiles for fans with finger hearts and gestures where they make a heart using their arms and bodies together.

The shrimp-back jump challenge, inspired by the Shrimp Cutlet Burger, also makes you want to give it a try!

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ALNET HOME “High Performance” Edition

Original songTARAKO

[High-Performance Edition] Aru-net Home 15-Second Commercial

The commercial jingle sung by TARAKO, known as the voice of Chibi Maruko-chan from a beloved national anime, is striking.

As a singer-songwriter as well, her vocals carry a playful, peaceful vibe, creating a sense of comfort and kindness!

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Catchy Commercial Jingles [2023] (41–50)

Suntory: In life, we need restaurants — “Where there are people” (version)

Rose of PassionTHE BLUE HEARTS

The Suntory commercial that touched so many hearts, “Places Where People Are: Restaurants Are Part of Life.” Set to THE BLUE HEARTS’ ‘Jounetsu no Bara’ (Rose of Passion), it depicts various anime characters enjoying meals at restaurants.

Through this, it conveys how important restaurants are.

The lyrics, which sing about ways of living, are sure to move you as well.

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Xperia 5 IV × Tani Yuuki Special Movie

fateTani Yuuki

A must-see commercial for music fans is the Xperia 5 IV × Tani Yuuki special movie.

It portrays the lives of people using smartphones, with an a cappella version of “Unmei” sung by Tani Yuuki playing in the background.

The lyrics, overflowing with a sense of happiness, seem to speak for the feelings of the characters.

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