Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Songs [2023] (1–10)

JRA Japan Racing Association 'Today, my story runs. Another side' version

crossoversAimer

This is an animated commercial that depicts people watching over racehorses with various emotions, as well as those who found the courage to take a step forward thanks to racehorses.

It conveys a moving atmosphere that parallels the running of racehorses with the journey of life, while also suggesting a new way to appreciate horse racing.

The grand sound of Aimer’s song “crossovers” further emphasizes the passion for supporting horse racing and the powerful, emotional moments it brings.

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AEON Topvalu “Tried It! Joy Nuts” Version / “Gâteau Soyeux” Version

spiral danceAimer

This commercial introduces Topvalu products, the private brand of AEON.

It features two segments—“Tried it! ‘Joy nuts’” and “‘Gateau Soyeu’”—showing people enjoying each product.

The background music in both commercials is Aimer’s “spiral dance,” included on her album ‘Open α Door.’ It’s an up-tempo, refreshing track with an appealing, easy-to-listen-to melody line.

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SoftBank Basketball World Cup 2023 'The Same Goal' Version

GuerrillaAwich

This commercial was created out of a desire to support the Japan men’s national basketball team.

Alongside intense footage of the players in action, it shows people watching the game with the same level of passion, students dedicating themselves to basketball, and others enjoying it as a pastime.

The CM features Awich’s song “Guerrilla,” which expresses the determination for the whole team to fight with all their might until the very end.

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Catchy Commercial Jingles [2023] (11–20)

Sukiya Tsukimi Sukiyaki Beef Bowl “When I Look at the Moon” Version

EclipseBillyrrom

Tsukimi Sukiyaki Gyudon “When You See the Moon” Version 30 Seconds

EclipseBillyrrom

This is a commercial in which Satomi Ishihara introduces Sukiya’s new autumn-perfect item, the Tsukimi Sukiyaki Gyudon.

It portrays her seeing the beautiful autumn moon and being reminded of the Tsukimi Sukiyaki Gyudon, and the way she digs in with gusto really conveys its visual appeal and deliciousness.

The CM song is Billyrrom’s “Eclipse,” notable for its calm rhythm, which seems to emphasize the gentle atmosphere of autumn.

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Marugame Seimen: “Carbonara is out! Also in autumn! Marugame Shake Udon”

Original songCHAI

CHAI, known for their cute vocals and stylish sound, continue to be featured this summer with their CM cover of Kome Kome Club’s “Shake Hip!”.

The pop dance performed by actress Nanoka Hara is still going strong.

With a bold menu combining rich carbonara broth, egg salad, crispy fried bacon, and chewy udon, watching Hara’s beaming smile makes you want to give it a try!

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Mandom GATSBY META RUBBER 'Birth' Version

Tigers and wolves are comingEVE

This is a song by Eve that conveys an unstoppable impulse and the energy to charge forward just as you wish.

Its disco-funk-inspired groove, layered with digital sounds, creates a cool sense of exhilaration.

Written specifically for the Mandom GATSBY META RUBBER commercial, the track emphasizes a new style and a near-futuristic vibe that align with the product’s image.

The commercial itself also seems to express a near-future and a sense of freedom, allowing you to feel a straight, unfiltered expression of one’s true self.

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PlayStation × King Gnu "Play Has No Limits: Breaking Through Limits"

):Ashura:(King Gnu

This song powerfully expresses the determination and intensity of charging full-speed ahead, following your heart in a once-in-a-lifetime journey.

Written specifically as a PlayStation commercial song, its layered instrumentation and switch-ups in development evoke the feeling of fully enjoying games across various genres.

It leaves an impression that blends liveliness with tension, conveying a serious, dedicated approach to gaming.

It’s a lively, high-energy track that also aligns with the CM’s theme of King Gnu’s members breaking their limits and facing formidable foes.

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