Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
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- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Songs [2023] (1–10)
Original song
In this SoftBank commercial announcing PayPay points, Masahiro Nakai is captivating as he sings a cool track with a powerful beat.
As the title “Magical Lip Sync” suggests, Nakai performs a lip-sync to the audio, and toward the end, lyrics that reveal it’s lip-synced—paired with Nakai’s refreshingly candid expression—are sure to make you smile.
Original song
Focusing on the “mellow” (maro) aspect of Ito En’s “Oi Ocha Maroyaka,” Ryosuke Soda and Reo Matsumoto, dressed as “Maro,” introduce its smooth flavor that helps you relax.
The original song used as the BGM also has a laid-back vibe, clearly conveying the image of taking a break, calming the mind, and relaxing.
Sinbad on the Shore
It’s a commercial featuring V6’s Yoshihiko Inohara happily munching on McDonald’s Summer Nuggets—he makes them look irresistible! Limited-time nugget sauces also make an appearance, and before you know it, all 15 pieces are gone.
Don’t miss the playful parody of Nagisa no Sinbad with the catchy line, “Na-na-nugget, So-so-so-sauce,” which really amps up the fun of the ad.
Catchy Commercial Jingles [2023] (11–20)
Original song4na
It’s the familiar commercial featuring Heidi, Girl of the Alps, and her friends! The Tutor Try ad “What If Summer Youth: Deadline Approaching” opens with a scene looking back on summer vacation, asking, “What if I had studied with Try this summer…?” Set to an original song by 4na—whose soft vocals and SNS-centered activities are gaining attention—enjoy imagining what kind of summer vacation Heidi and her friends might have had as you watch this CM!
We Are The ChampionsAI
A cool commercial featuring an AI belting out Queen’s classic “We Are The Champions.” The AI’s powerful vocals link perfectly with a song that celebrates those who keep fighting, conveying the appeal of KitKat, which has been reborn as “the best ever.”
I know U KnowAimer
This gently anime-style commercial is for Suntory’s canned beer, Tokyo Craft.
The story portrays people who have left their hometowns and are working hard in Tokyo—something that many in the same situation will likely relate to.
It’s a wonderful ad with a nostalgic feel that might make you miss your hometown.
crossoversAimer
This is an animated commercial that depicts people watching over racehorses with various emotions, as well as those who found the courage to take a step forward thanks to racehorses.
It conveys a moving atmosphere that parallels the running of racehorses with the journey of life, while also suggesting a new way to appreciate horse racing.
The grand sound of Aimer’s song “crossovers” further emphasizes the passion for supporting horse racing and the powerful, emotional moments it brings.