Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (41–50)

Rosette Face Wash Pasta: “Keep Smiling, Always” Edition

Keep On SmilingTravis Japan

Travis Japan, who are gaining attention in the United States as well, are featured in the Rosette Face Wash Pasta commercial titled “Keep on Smiling.” Set to their song “Keep On Smiling,” the ad shows the members using the product.

The refreshing melody perfectly matches the tone of the commercial.

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Taisho Pharmaceutical Lipovitan D “Shot” Version

Beyond the doorWANIMA

Lipovitan D, made by Taisho Pharmaceutical, is a nutritional drink with overwhelming name recognition.

WANIMA’s “Tobira no Mukou” (“Beyond the Door”), featured in its commercial, is a refreshing rock tune that lifts your spirits.

KENTA’s piercing vocals, KO-SHIN’s aggressive guitar, and FUJI’s powerful drums all blend perfectly to create a comfortable groove.

By the way, the commercial features professional golfer Hideki Matsuyama, and his straightforward passion is a perfect match for the song’s straight-ahead sound.

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Pokekara “There’s Someone Waiting” Version / “That’s Why Pokekara” Version

Let’s get on the beatWATWING

This is a commercial for Pokekara, an app gaining attention for its karaoke-themed social features.

It’s depicted from both the perspective of the streamer and the viewer, clearly conveying which features you can enjoy.

The smiles of the cast, including Rintaro Hachimura, are also memorable.

The CM song uses WATWING’s “Let’s get on the beat.” Both the vocals and the sound convey a refreshing vibe, building a sense of excitement.

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Fukoku Life “A Century of Compassion” Chapter

Original songYeYe

Have you seen Fukoku Life’s commercial “The Power of Support for 100 Years” yet? It features Takumi Saito and delivers a message about the importance of family.

The moving scene in the ad is accompanied by an original song performed by singer-songwriter YeYe.

Its gentle, folk-like feel matches the tone of the commercial perfectly.

YeYe wrote the song with the theme of “connections across generations.” I’d love to hear the full version.

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McDonald’s “Crew Experience Session” Edition

I won’t give you a smile.ano

This is a commercial where Ano serves as the navigator, introducing what kinds of jobs you can experience at McDonald’s “Crew Experience Session.” The use of Ano’s song “Smile Agenai” also conveys the idea that you can work while valuing your individuality.

Combined with the comical choreography, it evokes positive feelings about the crew experience.

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Panasonic Brand Movie Make New “Concept” Edition

Unveil -Reborn-Ao

Singer-songwriter ao, who debuted in 2021.

The original song she wrote for a Panasonic commercial is “Unveil – Reborn.” The ad features dynamic visuals created with extensive CG, and her powerful vocals match them perfectly.

At the same time, the contemporary feel of the music enhances both the imagery and the singing.

For the best experience, first listen closely to the song, then check out the lyrics and choreography.

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Calbee Jagarico “The Thin Ones, The Can’t-Stop Ones” Ad

Original songasmi

This is a commercial announcing a new, thinner version of Calbee’s popular Jagabee snack.

The song, set to an original tune, highlights that the thinner sticks mean there are more pieces in each pack and a lighter, crispier texture.

The singer is the singer-songwriter asmi.

It’s exciting to see the unexpected casting of a popular artist!

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