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Memorable Commercials [2017]
Looking back at 2017, there were so many memorable commercial jingles, weren’t there? Before you knew it, you’d find yourself humming them, or chatting with friends like, “That commercial’s song is so good!” There were tons of wonderful tracks that made you perk up your ears even while just watching TV.
Especially that year, there were lots of striking songs that made you want to look them up right away.
From fresh arrangements of nostalgic classics to impactful new releases, let me introduce some CM songs that truly resonated.
Memorable Commercials [2017] (1–10)
Come On A My HouseHey! Say! JUMP
Released in 2013 as Hey! Say! JUMP’s 10th single.
The song was used in the TV commercial for House Foods’ “Vermont Curry,” featuring Hey! Say! JUMP, and it reached No.
1 on the Oricon Weekly Singles Chart.
It’s a refreshing love song characteristic of Johnny’s.
laser beamPerfume
It was released in 2011 as Perfume’s 13th single.
The song was used in a commercial for Kirin Chu-Hi Hyoketsu, and the lyrics “straight” and “shuwari-to” that appear in the ad were written by lyricist Yasutaka Nakata with Hyoketsu in mind.
It is said to be the song with the shortest period from recording to release in Perfume’s discography.
I’ve always liked you.Saitō Kazuyoshi
It was released in 2010 as Kazuyoshi Saito’s 38th single.
The song was written specifically for Shiseido’s IN&ON TV commercial, and, along with the commercial’s concept of “Revive, Myself,” its lyrics revolve around a school reunion and confessing feelings to a first love upon meeting again.
In 2017, it was also used in Ito En’s “Oi Ocha” TV commercial, the “Spring, Mellow” version.
Everyone is a heroAI
It was released in 2016 as a digital-only single by AI.
The song was used in au’s “Santaro Series” TV commercial titled “Minna ga Minna Eiyū” (“Everyone’s a Hero”).
Its original tune is “Oklahoma Mixer,” a melody many people have heard in folk dancing.
It debuted at No.
1 on various digital platforms, including iTunes and RecoChoku.
Sayonara CrawlAKB48
It was released in 2013 as AKB48’s 31st major single.
The song features Yuko Oshima, Mayu Watanabe, Tomomi Itano, and Haruka Shimazaki in the center positions, and it was used in Ezaki Glico’s PaPiCO commercials: the “Compatibility Check PaPiCO” and “Really Splitting a PaPiCO in Half” editions.
It’s a wonderful summer-themed track with a music video where they dance in cute swimsuits by the seaside.
A gentle feelingChara
It was released in 1997 as Chara’s 14th single.
The song was used in a Shiseido “Tessera J” commercial, and to date it remains her only solo track to reach her highest chart position.
A cover of the same song by Moka Kamishiraishi was featured as the theme for Kirin Beverage’s Gogo-no-Kocha commercials starting in October 2016, and it became a hot topic.
Crazy about youEXILE
Released in 2015 as EXILE’s 47th single.
The song was used in Suntory Beer’s “The Malts” commercial, featuring EXILE TRIBE members as image characters.
The music video includes scenes of the EXILE members—known for their love of alcohol—happily toasting with their friends.