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Memorable Commercials [2017]

Looking back at 2017, there were so many memorable commercial jingles, weren’t there? Before you knew it, you’d find yourself humming them, or chatting with friends like, “That commercial’s song is so good!” There were tons of wonderful tracks that made you perk up your ears even while just watching TV.

Especially that year, there were lots of striking songs that made you want to look them up right away.

From fresh arrangements of nostalgic classics to impactful new releases, let me introduce some CM songs that truly resonated.

Memorable Commercials [2017] (21–30)

I’ve always liked you.Saitō Kazuyoshi

Kazuyoshi Saito – I’ve Always Loved You [Music Video Short.]
I’ve always liked you.Saitō Kazuyoshi

It was released in 2010 as Kazuyoshi Saito’s 38th single.

The song was written specifically for Shiseido’s IN&ON TV commercial, and, along with the commercial’s concept of “Revive, Myself,” its lyrics revolve around a school reunion and confessing feelings to a first love upon meeting again.

In 2017, it was also used in Ito En’s “Oi Ocha” TV commercial, the “Spring, Mellow” version.

Silent majorityKeyakizaka46

It was released in 2016 as Keyakizaka46’s debut single.

The song, with Yurina Hirate in the center position, was featured in the fashion rental app “mechakari.” A total of 22 commercials were produced: one featuring all members and 21 featuring individual members.

Voice of the Seaurashima tarō (kiritani kenta)

"The Voice of the Sea" Full ver. / Urashima Taro (Kenta Kiritani) [Official]
Voice of the Seaurashima tarō (kiritani kenta)

It was released in 2015 as a digitally distributed single under the name “Urashima Taro (Kenta Kiritani).” This original song was created as the commercial theme for the au Santaro series, in which Kenta Kiritani, playing Urashima Taro (Uracchi), sings in the “au Feature Phone ‘Voice of the Sea’” CM.

The song expresses Urashima Taro’s feelings for Otohime (Occhan) as portrayed by Kiritani.

The sanshin is performed by Kenta Kiritani himself.

DaydreamerHata Motohiro

It’s a song included on Motohiro Hata’s fifth album, “Ao no Shōkei,” released in 2015.

The track was used in Daito Kentaku’s “Everyone’s Feelings” commercial, and Hata’s clear, expansive vocals make it especially memorable.

The album reached No.

2 on the Oricon Weekly Albums Chart.

I like you.Nishino Kana

#408 I Love You (Kana Nishino “Lenor Happiness” CM Song) / Nahoko Miyazaki
I like you.Nishino Kana

It’s a song included on Kana Nishino’s sixth original album, released in 2016.

It was used as the CM song for P&G’s “New Lenor Happiness,” and a rearranged version is included on her 29th single, “Dear Bride.” The track is gentle and memorable, evoking the softness and warmth of fabric softener.

Red CarpetAmuro Namie

Released in 2015 as Namie Amuro’s 43rd single.

It served as the theme song for KOSÉ Cosmeport’s “OLEO D’OR” commercial featuring Amuro herself, and is a neo-soul tune that sings about and portrays the red carpet called life.

The tagline is: “To all of you walking the red carpet called life.”

Hot StuffJUJU

Released in 2014 as JUJU’s 26th single.

The song was used in the Shiseido MAQuillAGE commercial featuring Kiko Mizuhara, and the first press limited edition comes as a two-disc set with a CD and DVD.

Kiko Mizuhara’s captivating commercial also became a hot topic.

It’s impressive how flawlessly she performs such a highly challenging song.

In conclusion

The diverse songs that colored the commercials of 2017 were filled with the stories and charms each one carries. Memorable melodies and striking phrases will be etched into people’s memories across time. I hope this article leads you to new musical encounters or a reunion with nostalgic tunes.