Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy TV commercial songs [2023] (81–90)

Aoyama: SUZUKA dances to the theme of comfort (stretch)! ♬

Original songatarashii gakkou no rīdāzu

In Aoyama’s clothing commercials, Atarashii Gakkou no Leaders appear as the “leaders of new business wear.” They sing an original song and introduce the Zero Pressure Suit, which is highly appealing for its exceptional comfort.

The ad’s direction is so engaging that you can’t help but watch whenever it comes on.

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TOAI Karaoke App UTAO “A New Era” Edition

If I Sing to Youatarashii gakkou no rīdāzu

New School Leaders’ collaboration song “Kimi ni Utaeba” plays! Choreography by Akane Kikaku / Karaoke app “UTAO” commercial

Atarashii Gakko, who captivate fans around the world with their powerful vocals and sharp dance moves, created “Kimi ni Utaeba” as a tie-in song for the karaoke app UTAO.

Many people probably discovered the song through the commercial.

The CM features many scenes of a high school girl running, which matched well with the driving, exhilarating sound.

The inclusion of elements like powerful choruses that everyone can get excited about was likely done with the app collaboration in mind.

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Sekisui House GRANDE MAISON “Yokohama Yamate” Edition

Original songHoshino Gen

This is the Sekisui House GRANDE MAISON commercial, “Yokohama Yamate” edition, featuring Gen Hoshino.

It’s crafted to show Hoshino enjoying lush nature and beautiful scenery.

In the background, an original song performed by him is playing.

Perhaps because it’s used under the narration, there are no lyrics—only chorus.

Even so, his strong vocal ability and a relaxed vibe come through.

It’s simple yet rich in flavor, so give it a watch first.

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Suntory Horoyoi: “Let’s chat with Horoyoi. Summer” Edition

A gentle feelingHaruno

This is a commercial for Suntory’s classic chuhai, Horoyoi.

Singer Chara and actress Kotone Furukawa appear as a close-knit mother-daughter duo, and many viewers probably thought, “I wish I had a relationship like that.” The BGM is a cover of Chara’s famous song “Yasashii Kimochi,” performed by singer-songwriter Haruno.

It features a gentle vocal that’s pleasing to anyone’s ear, offering a charm distinct from the original version.

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Sunny, sometimes, usSogabe Keiichi

The NISHIMATSUYA commercial “Now Is the Time for Everyone to Support Child-Rearing” depicts a community where everyone supports parents and children.

Men’s model Ren Uchida appears in the ad, which features the song “Hare Tokidoki, Bokura” to convey people’s kindness and compassion.

Keiichi Sokabe, known for creating numerous commercial songs, handled the production.

With lyrics themed around warm human relationships, the track delivers a driving band performance.

It’s a commercial that sends encouragement through his vocals, which feel close to everyday life.

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Cygames Uma Musume Pretty Derby “All the Girls” Version

All mothersMatsuzaki Shigeru

The commercial “All Daughters” for the game Uma Musume: Pretty Derby.

The CM song is a parody of the children’s song ‘All the Horses,’ sung by Shigeru Matsuzaki.

The sight of the uniquely individual Uma Musume running along the beach, combined with Matsuzaki’s vocals, gives the commercial a distinctly summery feel!

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Catchy Commercial Jingles [2023] (91–100)

Nestlé Japan Nescafé Excella 'Bouncing Feelings: Iced Coffee' Version

buoyant feelingsMatsuura Aya

This commercial for Nestlé’s “Nescafé Excella,” with Aya Matsuura’s striking vocals, seems to embody the brand concept of “A spring in your step.” It also drew major attention because it marked Aya Matsuura’s first commercial appearance in about 11 years.

The refreshing visuals, with her bathed in light, also feel like they convey the product’s refreshing quality.

The original song sung by Aya Matsuura, “Hazumu Kimochi” (A Bouncy Feeling), is another highlight.

The song further emphasizes the image of a bright, uplifting taste that encourages a positive mindset and aims to support the fun of everyday life.

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