Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (11–20)

NatureLab MARO “Wash it all away, and see you tomorrow” version

2 Μ Ο Я ΟKing Gnu

MARO 'Wash it all away, and again tomorrow.' 30-second version

2 Μ Ο Я ΟKing Gnu

This is the song featured in the NatureLab MARO commercial starring Daiki Tsuneta, who performs as a guitarist and vocalist for the rock band King Gnu.

It’s said that Tsuneta wrote it specifically for the commercial as a King Gnu track, with a laid-back tempo and a distinctive funky bass.

On top of that, the especially prominent saxophone solo is a highlight, and the song exudes a mature vibe throughout.

After hearing it in the commercial, many fans likely thought, “I can’t wait to hear the full version!!”

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Film 'Don't Call It Mystery' Teaser Trailer 2

glass windowKing Gnu

Film 'Don't Call It Mystery' Teaser Trailer ② [In Theaters Friday, September 15, 2023]

glass windowKing Gnu

The hit drama “Mystery to Iu Nakare,” starring Masaki Suda, is coming to theaters! It follows Totonou, a college student with natural curls, who untangles both mysteries and people’s hearts with his way with words.

In the film version, the story pursues the deep darkness and secrets hidden within a certain family embroiled in an inheritance dispute.

Continuing from the drama, King Gnu returns to provide the theme song, “Garasumado,” which heightens the unsettling atmosphere.

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HONDA ZR-V e:HEV “Performance Your Instincts Crave”

East and WestLEO Imai

This commercial highlights the beautiful form and powerful performance of the Honda ZR-V e:HEV with stylish visuals.

With the tagline “Performance your instincts demand,” it also showcases features that support a comfortable driving experience.

The music used is a cover of Yosui Inoue’s song “Higashi e Nishi e” by LEO Imai, featuring a distinctive, more powerful sound that incorporates electric guitar unlike the original.

The strength of the track evokes the image of stable driving that firmly grips the road.

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KOIKEYA Potato Chips: Club Activity Friends (Commercial)

Thank you for your love.MISIA

MISIA, who captivates fans with her crystal-clear voice, wrote “Thank You for the Love” specifically for the Koikeya potato chips commercial.

It’s a gentle ballad centered on acoustic guitar.

The commercial tells a story about the bond between a sumo club athlete and a manager, and the song expresses gratitude to someone special to match that theme.

Its appeal lies in how listeners can relate it not only to athletes and managers but also to various relationships, such as lovers and parents and children.

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Coca-Cola Coke STUDIO Mrs. GREEN APPLE “Coke STUDIO Magic” Version

MagicMrs. GREEN APPLE

This commercial evokes Coca-Cola’s music event “Coke STUDIO” through the presence of the featured artist, Mrs.

GREEN APPLE.

The song performed in the ad is “Magic,” a track notable for the exhilarating feeling of layered vocals over a powerful rhythm.

The combination of stage visuals centered on Coca-Cola’s signature red and the refreshing song conveys an uplifting, out-of-the-ordinary excitement with a crisp, invigorating heat.

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Sony Xperia 5 V × NiziU: “A new smartphone. A new me.” / LinkBuds S × NiziU: “You never know when the moment you want to get immersed will come.”

PRISMNiziU

NiziU are too cute filming each other! They even try wire stunts!? Sony’s new web commercial and special interview for the Xperia 5 V and LinkBuds S

PRISMNiziU

This is the song featured in the commercials for Sony’s Xperia 5 V smartphone and LinkBuds S earphones.

It was included on the album “COCONUT,” released in July 2023.

The commercials also drew attention because members of NiziU appeared in them.

With its powerful beat, a vibrant EDM-like track, and the members’ strong vocal performances, the song really builds momentum and comes together as a very cool track.

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Catchy Commercial Jingles [2023] (21–30)

A Roller Skating TourNulbarich

The GLOBAL WORK commercial “Utsukushi Silhouette Pants: Clothes You Can’t Go Wrong With – Spring” features Tsubasa Honda striking poses against a spring-like pale pink backdrop.

Many viewers were likely curious about the relaxed song playing in the background.

The song is ‘A Roller Skating Tour’ by Nulbarich.

It was composed with spring in mind, and its Latin-inspired sound perfectly matches the product’s image.

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