Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (91–100)

Nippon Life “My Thoughts” Version / “In Your Town” Version

Walking with youFukuyama Masaharu

Are you familiar with Nippon Life’s commercials—“My Feelings” and “In Your Town”—where Masaharu Fukuyama speaks directly in the first person, saying, “I…

We…” ? Fukuyama’s warm voice fits perfectly with the image of an insurance company, and no matter what I’m doing, I can’t help but stop and watch when these ads come on.

The background music is Fukuyama’s instrumental piece “Walking with you.” In an interview, he said, “The title embodies the meaning and hope of walking together with someone important.” When you watch the commercials, be sure to pay attention to the background music, too.

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Suntory “Let’s Become a Wonderful Past – 50th Anniversary of Bird Conservation Activities”

A Gift Without a StampInagaki Goro, Kusanagi Tsuyoshi, Katori Shingo

This commercial promotes the 50th anniversary of Suntory’s bird conservation activities and conveys the sentiments behind the initiative.

Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori appear as bird characters, expressing the joy of a well-preserved natural environment.

Another highlight is their cover of “A Gift Without a Stamp.” The layering of various instruments and the harmony of their vocals lightly and joyfully communicate the pleasure of enjoying nature.

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Catchy Commercial Songs [2023] (101–110)

LADYYonezu Kenshi

Coca-Cola Georgia’s “Everyday Is Quite a Drama” spot portrays people living through all kinds of days.

The song used in this commercial is ‘LADY,’ written specifically for it by Kenshi Yonezu.

Set against a bright performance enriched by brass band tones, a freely unfolding melody rings out.

The narrations by Haruka Kimura, Suzuko Matsuda, Yosuke Saito, and Tomohide Terabe conjure up vivid images of dramatic everyday scenes.

It’s a commercial that sends encouragement to everyone doing their best day by day.

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Shoshu-Riki by ST: Pure Air (Commercial)

Original songNishikawa Takanori

Deodorizing Power 'Pure Air' Version – 30 seconds

This commercial features Takanori Nishikawa promoting Shoshuriki with the slogan “Let’s change the air,” in the style of an election campaign.

It also clearly depicts interactions with local residents—an essential element of elections—which conveys that Shoshuriki is a familiar, close-at-hand presence.

Another highlight is the CM song sung by Takanori Nishikawa, where his lively vocals express the sentiment behind the slogan “Let’s change the air.” The spot leaves a strong impression by ending with the familiar “Shoshuriki” phrase, showcasing his powerful voice.

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Otsuka Pharmaceutical Calorie Mate 'Light and Shadow' Version

Let’s go! Smile Precure!Kakuno Hayato

This piece is a boldly arranged piano version of the opening theme from the anime Smile Precure!.

The original is a lively, powerful track layered with light, buoyant vocals, but this arrangement emphasizes a gentle warmth that even evokes a sense of nostalgia.

By paralleling a children’s anime with the struggles of entrance exams, it conveys a message of shaking off what’s been weighing you down and, in line with the show’s theme of “smiles,” cheering you on to move toward a happy future.

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Pizza Hut Which '90s do you like? “Revival 90’s” version

Original songUta-ha

Pizza Hut’s retro-themed “Which ‘90s Do You Like? Revival 90’s” spot is grabbing attention.

It’s crafted with colors and composition that evoke the 1990s.

Uta, the vocalist of Wednesday Campanella, appears and performs an original song with lyrics introducing the products.

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Suntory BAR Pomum: “Tonight, I want to drink quietly”

ChronostasisTaniguchi Maguro (KANA-BOON) & Takahashi Honoka (Rīgaru Rirī)

Are you familiar with the commercial for BAR Pomum, the alcoholic beverage from Suntory that lets you savor the fruit flavors at leisure? Lively drinking parties are fun, but it’s a lovely ad that makes you think it might be nice to drink quietly once in a while.

The tagline, “Tonight, I want to drink quietly,” also feels very natural.

The background music is “Chronostasis” by KANA-BOON’s Maguro Taniguchi.

The lyrics, which link the phenomenon of a clock’s hand seeming to stop with romance, are like a kind of love letter and are truly wonderful.

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