Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Songs [2023] (101–110)

Paloma Crea: “A Day Begins with a New Stove”

Original songAoki Yasunori

Many of you have probably heard the original song for Paloma Corporation’s commercial, sung by vocalist Yosinori Aoki.

The gas stove that’s so closely connected to family life, its comfortable usability, and scenes of family time match this CM song perfectly, resulting in a commercial that leaves you with a warm, gentle feeling.

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Original songIN SHISUTO

GEKKEIKAN Brand CM WORLD SAKE Version (Rhinoceros-ist ver) 30 seconds

In-Sist, known as one of Japan’s leading hip-hop groups.

Their collaboration that’s been making waves is the Gekkeikan brand commercial, rap version.

There are various versions of this CM, but this one is among the most impactful.

In it, a rap is performed that sings about the brand’s policy and craftsmanship, synced with scenes of sake brewing.

The great flow and sound make you want to hear even more.

The footage is the same as in the other versions, so comparing them gives you a strangely intriguing experience.

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Suntory Natural Mineral Water “Promise of 2023 Water Positive”

Original songTakagi Masakatsu

This commercial conveys Suntory’s “Water Positive” initiative as if the three members of Atarashii Chizu are speaking directly to viewers.

The crystal-clear natural water under a blue sky, along with the three looking at it, evokes a fresh, gentle feeling.

The original music by Masakatsu Takagi features a tender piano sound that stands out, overlapping with the blue-sky imagery to strongly evoke hope for the future.

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Megmilk Snow Brand 6P Cheese “Cheese that loves your body and soul!” version

Original songTakahashi Hajime (Omoide Yarō A Chīmu)

This is a commercial that portrays a family’s happy everyday life through Megmilk Snow Brand’s “6P Cheese.” Miyu Murata hands 6P Cheese to her family, bringing smiles to their faces.

The overall visuals are colorful, and the family’s smiles, fun, and rising excitement come through clearly.

The CM song sung by Hajime Takahashi of Omoidoyaro A Team stands out for the gap between its cheerful sound and his powerful vocals.

The combination of music that blends power and lightness with the colorful visuals creates a comedic world view.

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Yakult Home Delivery: “Everyone’s” Edition

My FamilySaitō Kyōko

This is a song performed solo by Kyoko Saito, who is also a member of Hinatazaka46, expressing the warmth of the important people around us.

The fact that it was used in a Yakult commercial also suggests a wish for loved ones to live healthily.

The gentle sound paired with her expansive vocals conveys a strong will to send that wish far and wide.

It’s a tender, soothing song that helps listeners vividly picture their own loved ones and may inspire them to express their gratitude.

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Catchy Commercial Jingles [2023] (111–120)

Suntory Kinmugi “On the Way Home with a Flat Tire” / “On the Way Home After Missing My Stop”

Bittersweet Samba

Bittersweet Samba

Bittersweet Samba

This features Hana Kuroki, who gets a flat tire and struggles on her way home, and Yuya Yagira, who rides a bus home feeling tired after work.

When both arrive, they find Kinmugi waiting for them, and the scenes show them savoring Autumn Kinmugi while enjoying the flavors of the season.

The commercial uses “Bittersweet Samba” by trumpeter Herb Alpert.

The bright tones of the trumpet and drums double the sense of excitement for autumn’s delicious tastes.

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Kirin Beer Kirin Jojo Shochu Soda: Ask the Giant of Knowledge — “Why hasn’t it been drunk?” / “Why haven’t we been drinking it until now?” / “Me?”

Somebody Stole My Gal

PEE WEE HUNT CD Vintage Jazz Swing Orchestra. Somebody Stole My Gal / Spain …

Somebody Stole My Gal

This commercial has the atmosphere of a documentary in which we ask the intellectual giant Robert Campbell about Kirin “Joujou Shochu Soda.” It’s striking how he’s asked why people haven’t been drinking it, and why he himself hasn’t until now, showing a pensive expression.

The first half proceeds with a tense look, but when he finally smiles at the end, it clearly conveys how delicious it is.

Alongside the bright shift in visuals, the song “Somebody Stole My Gal” also seems to emphasize the drink’s refreshing taste.

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