Catchy Commercial Jingles [April 2025]

Ievan PolkkaEino Kettunen

[With Japanese translation] Ievan Polkka (Finnish folk song) “Ievan Polkka” – With kana reading [Revised version available in the description]

This commercial conveys the appeal of Men’s Biore THE FACE through the interaction between Masaki Suda and Kai Inowaki and the way they pause to think.

When Inowaki asks to borrow a face wash, Suda finds himself not wanting to lend Men’s Biore THE FACE.

In the end, the fact that he tells a lie also communicates his deep affection.

The song playing in the background of this everyday, casual exchange is “Ievan Polkka,” a traditional Finnish polka.

The polka’s light, buoyant rhythm heightens the fun and, layered with the visuals, also seems to express a sense of relaxation.

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The Beginning SongSOTTE BOSSE

Sotte Bosse / Song of Beginnings

This commercial introduces how Biore’s facial cleanser addresses specific skincare concerns and what effects it delivers.

It contains serum ingredients, and you can sense the joy—reflected in the bright expressions—of being able to prevent dryness while cleansing.

The song that further emphasizes the refreshing atmosphere of the visuals is Sotte Bosse’s “Hajimari no Uta.” The combination of the powerful, resonant beat and the soaring vocals is striking, evoking an image of moving forward with a positive outlook.

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Like tonight’s moonElefanto Kashimashi

Like the Moon Tonight / Elephant Kashimashi

It’s a warm-toned commercial that looks back on various family memories and the days when they used Merit.

The time spent with family is depicted in soft animation, and the characters’ smiles clearly convey a sense of happiness.

Further emphasizing the gentle atmosphere of the visuals is a cover of Elephant Kashimashi’s “Koyoi no Tsuki no Yō ni.” While the original song leaves a strong impression of power and resolve, intentionally switching it to a cute vocal style brings out a nostalgic feeling.

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I canInoue Sayaka

Sayaka Inoue / “I can” [Toho Gakuen Film School / Department of Promotional Video]

This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.

High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.

The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.

With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.

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dazzling tomorrowYasuda Rei

Rei Yasuda “dazzling tomorrow” Kao ‘PYUAN’ “Pure Foam” TV commercial theme song

A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.

The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.

Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.

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over and overYasuda Rei

Rei Yasuda “over and over” Kao PYUAN “Pure Foam” TV commercial theme song

This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.

It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.

Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.

The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.

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radianceOkamura Takako

Takako Okamura - Kagayaki (Radiance/Shine)

This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.

It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.

Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).

The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.

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