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Funny Commercial [May 2025]

You know those TV commercials that make you go “Oh!” and catch your eye? Lately, there have been more and more ads that make you chuckle or warm your heart just by watching, thanks to clever gimmicks, engaging storylines, and unexpected directing.

In this article, we’ll introduce the commercials generating buzz in May 2025! From ones trending on social media with comments like “This is hilarious!” to outstanding pieces you’ll want to replay over and over, check out these memorable ads.

Funny Commercials [May 2025] (1–10)

GU Pleated Skirt: ‘Arale in a Skirt!?’ EditionAyami Nakajo, Yuki Uchida, Kengo Kora

Ayami Nakajo plays Arale-chan, saying 'N-cha!' GU’s new TV commercial: Pleated Skirt ‘Arale in a Skirt!?’ version & behind-the-scenes footage

This commercial features Ayami Nakajo playing Arale-chan, wearing a skirt and moving with a lively flair to showcase a striking contrast from her usual look.

It conveys that even people who don’t normally wear skirts can easily try them and project a different, more glamorous image.

It also highlights how one’s expression changes when wearing a skirt, suggesting that switching up your outfit now and then might be a good way to change your mood.

ZOZOTOWN That sudden craving for clothes. — In the case of Mom — “ZOZOMAT for Kids” version / “Awakening” version / “Outfit Clash” version / “Debut” versionYumi Adachi

Starring Yumi Adachi in the role of a mother, this commercial promotes the fact that ZOZOTOWN also offers a wide selection of children’s clothing.

Each spot features humorous direction that’s sure to make you smile.

At the same time, it effectively highlights the platform’s convenience—such as its extensive product lineup and kid-friendly tools like ZOZOMAT for Kids.

HEBEL HAUS Long-Life Program “Handshake” Version

Long Life Program [Handshake Edition]

This commercial introduces Hebel Haus’s Long-Life Program, which firmly supports living in a home for many years.

The sudden twist that grabs attention is when the image character, Ram-kun, who sings about the Long-Life Program, ends up biting a girl when she reaches out her hand.

Ram-kun is a puppet, and then Mitsunori Hirokawa appears, continuing to explain the details of the Long-Life Program.

In contrast to the visuals, the original song that explains the program is sung gently.

With a distinctive, undulating vocal style reminiscent of enka, it conveys a powerful sense of reassurance.

Funny Commercials [May 2025] (11–20)

Morinaga Milk Industry MOW “Ice Shop MOW: The natural deliciousness of ingredients themselves” versionKei Tanaka, Sari Awano, Makiko Takizawa

Kei Tanaka pulls a hundred faces at the photographer’s request: MOW’s new commercial “Ice Shop MOW: The natural deliciousness of the original ingredients.”

It’s a commercial set in an ice cream shop run by a parent and child.

Kei Tanaka plays the father, who is the shop owner.

When customer Makiko Takizawa asks about the products, Sari Awano, playing the daughter, carefully explains her father’s commitment to quality.

The clean shop, surrounded by beautiful flowers, reinforces the impression of simple flavors and products that make the most of natural ingredients.

Many viewers will probably find themselves chuckling at Tanaka’s smug grin at the end.

Morinaga Milk Industry Bifidobacteria “Ice Show” Version / “Lesson” VersionMao Asada

This is a commercial in which Mao Asada, serving as Morinaga Milk Industry’s head of publicity, introduces the benefits of bifidobacteria through figure skating.

Two versions, “Ice Show” and “Lesson,” have been released.

In both, she highlights bifidobacteria while performing and while teaching.

It’s a humorous ad whose oddly surreal concept—presenting bifidobacteria in sync with her graceful skating—becomes surprisingly addictive.

Iris Ohyama Portable Air Conditioner “The Wandering Man” Version

[TVCM] Portable Cooler: The Wandering Man

This commercial, which introduces a portable air conditioner you can use anywhere without installation, is titled “The Wandering Man.” A man carrying an acoustic guitar appears and, to a somewhat wistful melody, talks about the benefits of the portable air conditioner.

Also noteworthy is the characteristically Iris-style surreal humor, such as a small girl getting really into the very cool, mature-sounding song, and a scene near the end where the wandering man gets barked at by a dog.

Kirin Beer Tanrei Green Label “Who is that? (There are so many Masked Guys)” version / “Who is that? ‘I’m Masked Guy’” version / “Who is that? (Mask Off)” version / “Who is that? (It’s Mori-chan)” versionYo Oizumi, Erika Mori

This commercial portrays a performance set against a refreshing natural landscape, depicting a relaxing moment brought about by the freshness of Green Label.

As Yo Oizumi and Erika Mori happily play music together, a person wearing a Yo Oizumi mask appears and joins the performance.

Despite being bewildered by the various ways this character appears and the fact that no one knows who it is, they continue to play with smiles, effectively conveying a sense of fun.