A comprehensive look at the latest commercials that made waves in March 2025
In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.
Each commercial presents a unique world that captivates viewers.
In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.
Latest TV Commercials [March 2025] (1–10)
Nissin Foods Nissin Cisco GoroGura “GoroGura: Big Chunky Ingredients” Version
This is a commercial that showcases the appeal of GoroGura to a rhythmic track.
It highlights GoroGura’s biggest selling points: the size and abundance of its ingredients.
The song playing in the CM is a parody of “Shika-iro Days,” the theme song of the anime “Shikanoko Nokonoko Koshitantan.” In addition to recreating the dance, the cute original illustrations also leave a strong impression.
JR East Adult Holiday Club “Fukushima & Aizu” EditionYutaka Takenouchi
“What does it mean to be an adult?” This question opens a commercial for JR East’s membership program for people aged 50 and over, called Otona no Kyujitsu Club (The Adult Holiday Club).
This time, the setting is Aizu in Fukushima Prefecture, showing Yutaka Takenouchi visiting with his wife.
His childlike excitement is striking, making him appear all the more charming.
P&G Ariel Ultra Antibacterial Premium “All-Purpose Detergent Ariel” Version / “99% Triple Disinfection” VersionMio Imada, Koji Yamamoto
This commercial straightforwardly introduces the features built into Ariel Ultra Antibacterial Premium and Ariel Whole-Drum Disinfection.
For Ultra Antibacterial Premium, it highlights the convenience of not needing soap or bleach, while for Whole-Drum Disinfection, it showcases powerful disinfection that covers not only clothing but the washing machine drum itself.
The storyline, in which Koji Yamamoto appears dissatisfied at first but ends up convinced by Mio Imada’s explanation, also conveys the strong effectiveness of the products.
UQUEEN “New Room” version
This commercial introduces various aspects of UQ through the interactions between UQUEEN, played by Hikari Mitsushima, and the butler, played by Ryuhei Matsuda.
In this installment, titled “New Room,” the butler enters a new room where WiMAX + 5G is being installed.
The contrast between the simple setup—just plugging it into an outlet—and the grand celebration with everyone gathered conveys a sense of joy and fun.
Y!mobile Smartphone Debut Certification Quiz Show Final Game: “Mud Quiz” Edition
This video envisions a world where a certification for essential smartphone knowledge takes the form of a grand quiz show.
It features a mud-slinging quiz scene, and amid the tense atmosphere, a question about how parents and children should use smartphones is posed.
Since this is the final question, the video then shows a joyful scene of someone getting their first smartphone after the quiz show.
Aiful: “Use Money Wisely” VersionMao Daichi, Hiroki Konno
In the series of AIFUL commercials where Mao Daichi plays the inn proprietress appearing in various guises, this time she takes on the look of a 1970s folk singer and performs a solo acoustic set.
The lyrics are the highlight: the surreal twist is that she sings the utterly obvious line, “Money, you know—when you spend it, it goes down.” Two versions, A and B, with different lyrics have been released, so be sure to listen to both and compare them.
Kikkoman Anytime Fresh Squeezed Raw Soy Sauce “The Man Who Thinks of Shibonama Appears” VersionRen Meguro
This is a commercial depicting Ren Meguro reflecting on freshly pressed raw soy sauce.
From the flow of thinking up a dinner inspired by the freshly pressed raw soy sauce, you can clearly feel how much he loves its flavor.
In the end he settles on sushi, and his blissful expression as he savors it conveys the quality of the taste.