A comprehensive look at the latest commercials that made waves in March 2025
In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.
Each commercial presents a unique world that captivates viewers.
In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.
Latest TV Commercials [March 2025] (1–10)
Bandai Gunpla 45th Anniversary CM Part 2: “GQuuuuuuX” EditionNatsuki Deguchi, Mayuu Yokota
It shows Natsuki Deguchi and Mayu Yokota totally absorbed in building plastic models.
They’re so focused they practically forget to breathe, and they strike poses with the finished models and laugh together—it’s wonderful to see them enjoying Gunpla to the fullest.
Even people who’ve never built Gunpla before will probably think, “Maybe I’ll give it a try,” after watching this commercial.
JR Smart EX “Easy! Change Reservation” version
This is a commercial introducing the convenience of Smart EX, the Shinkansen’s online reservation service.
In the new “Easy! Change Reservations” edition, it highlights how you can easily and freely modify your reserved Shinkansen tickets right on your smartphone.
Since travel often comes with sudden plan changes, it’s a truly welcome feature.
The background music is “Love Later” by sumika, included on their 2025 album “Vermillion’s.” With its mellow vibe, the song charmingly portrays love through letters.
Otsuka Pharmaceutical Pocari Sweat “Spring Minuet” versionYoshida Yō, Suzuki Rio, Murata Miyu
It’s a cheerful commercial showing Yō Yoshida, Rio Suzuki, and Miyu Murata smiling as they play a minuet.
The way the light shines in is striking, and when they’re later shown holding Pocari Sweat, you can really feel the warmth of spring.
Because the communication centers on laughter, the sense of happiness feels even more emphasized.
KOSÉ Medicinal Sekkisei: “Let whitening power reach everywhere.”Yui Aragaki
This video shows Yui Aragaki actually using the product and is a commercial for Sekkisei’s Brightening Essence Lotion, a whitening toner.
It highlights how well it absorbs into the skin and its brightening power, making you expect a pleasant feel and strong results after watching the ad.
Honda WR-V “Special Edition: BLACK STYLE” / “Honda’s rugged one.”
These are two commercials introducing Honda’s WR-V SUV.
The “Special Edition: BLACK STYLE” spot showcases the BLACK STYLE model, featuring distinctive blacked-out exterior and interior details, while the “Honda’s Rugged One.” spot highlights the WR-V’s active and tough image.
Watching these two ads—with their very different moods—makes it clear that this car can handle everything from city driving to outdoor activities.
These commercials are likely to spark increased interest in the WR-V.
JAL “Premium Fly Campaign 2025”
This commercial introduces JAL’s Premium Fly Campaign, conveying that you can fully enjoy Universal Studios Japan.
The joy of perks in the dynamic package and the lottery campaign inviting winners to a private park experience clearly comes through in the children’s expressions.
It’s also an important point that you can feel happiness from their faces as they enjoy the attractions.
Kirin Beer Harekaze “We did it” VersionMio Imada
Kirin Beer, the official sponsor of Japan’s national soccer team, released this commercial to celebrate the victory in the match against Bahrain held on March 20, 2025—and it was reportedly aired only once.
In the ad, Mio Imada celebrates the national team’s win and declares her continued support.
The background music is the familiar “Kaze ni Naritai,” a signature song by THE BOOM released in 1995.