A comprehensive look at the latest commercials that made waves in March 2025
In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.
Each commercial presents a unique world that captivates viewers.
In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.
Latest TV Commercials [March 2025] (1–10)
JAL “Premium Fly Campaign 2025”
This commercial introduces JAL’s Premium Fly Campaign, conveying that you can fully enjoy Universal Studios Japan.
The joy of perks in the dynamic package and the lottery campaign inviting winners to a private park experience clearly comes through in the children’s expressions.
It’s also an important point that you can feel happiness from their faces as they enjoy the attractions.
Kirin Beer Harekaze “We did it” VersionMio Imada
Kirin Beer, the official sponsor of Japan’s national soccer team, released this commercial to celebrate the victory in the match against Bahrain held on March 20, 2025—and it was reportedly aired only once.
In the ad, Mio Imada celebrates the national team’s win and declares her continued support.
The background music is the familiar “Kaze ni Naritai,” a signature song by THE BOOM released in 1995.
Otsuka Pharmaceutical Pocari Sweat “Spring Minuet” versionYoshida Yō, Suzuki Rio, Murata Miyu
It’s a cheerful commercial showing Yō Yoshida, Rio Suzuki, and Miyu Murata smiling as they play a minuet.
The way the light shines in is striking, and when they’re later shown holding Pocari Sweat, you can really feel the warmth of spring.
Because the communication centers on laughter, the sense of happiness feels even more emphasized.
UQ mobile UQUEEN “Prediction” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial, which begins with Ryuhei Matsuda saying that Hikari Mitsushima’s character UQUEEN has great intuition, introduces that the iPhone 16e can be used with UQ mobile.
Before the iPhone 16e was announced, they chat about what the new iPhone might be like, and UQUEEN predicts its features out loud.
Later, when the new iPhone is introduced on TV, the presentation is exactly the same as what UQUEEN said.
It’s the kind of ad that makes you want to quip, “UQUEEN isn’t just sharp—does she have the ability to foresee the future?!”
ITO EN Oi Ocha PURE GREEN “Let’s toss out what you think you know about tea.”Shohei Ohtani
Shohei Ohtani introduces Oi Ocha PURE GREEN in this commercial, highlighting how it differs from previous products.
With “Let’s throw out what we think we know about tea” as the central theme, it promotes a refreshing new taste born from breaking conventions.
By showing a baseball player enjoying keepie-uppies—a playful crossover between sports—it further emphasizes how this product stands apart from what came before.
Akagi Dairy Sof’ “For Some Reason, the Lord Above” Version
This commercial plays on Akagi Nyugyo’s Sof’ concept of “just the top of soft serve,” showing what that means through a whimsical worldview.
As the amusingly titled “Somehow, the Upper Lord,” only the upper part of a shogun—namely, his face—slowly walks off somewhere.
It does depict a state of being “only the top,” but when that idea is presented through something entirely different, it can be hard to grasp.
The footage makes you feel that perhaps the right approach is simply to focus on the comedy.
JR East JRE BANK Exciting Trip “Thanks for the Perks” Version / “Heck Yes to Points” Version
This commercial lightheartedly introduces the benefits of JRE BANK, offered by JR East, set against scenes of people heading off on trips.
It highlights plans that make travel more enjoyable, such as 40% discounts on Shinkansen fares and bonuses of 6,000 points.
Even the smiles that appear during their relaxed journeys convey just how good of a deal these perks are.