Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV Commercials [March 2025] (1–10)

ABC-Mart “Pumps that set you free every day”

Pumps that set you free every day

This is a commercial introducing ABC-MART’s original pumps, the Work-Fit Pumps.

It highlights their high functionality as work shoes—soft and comfortable to wear, with no discomfort even when running.

By featuring stylish flight attendants, office workers, and job-seeking students, the ad beautifully conveys both the elegance and the active versatility of the pumps.

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BMW THE NEW 2 GRAN COUPÉ: “Supplely, piercing through me.”

[BMW] THE 2 GRAN COUPÉ 15 seconds – Supple, piercing through me. –

This is a commercial introducing the new 2 Series Gran Coupé.

In sync with scenes of it driving swiftly, the narration highlights the comfortable driving experience enabled by advanced technology.

Of course, its beautiful form is also a key highlight, resulting in visuals that let you feel the car’s appeal all at once.

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CHANEL COCO MADEMOISELLE “A jewelry-inspired fragrance accessory” edition

A jewelry-inspired fragrance accessory

It’s a commercial that stylishly showcases Chanel’s fragrance, Coco Mademoiselle, alongside a variety of outfits.

It conveys that Coco Mademoiselle suits any situation, no matter how the outfit changes, and that it’s a scent that supports the confidence to stay true to yourself.

By aligning with the glamorous look of each ensemble, the fragrance’s own radiance is effectively highlighted.

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Latest Commercials [March 2025] (11–20)

Cygames Uma Musume Pretty Derby “The Twinkle Legends” Version / “4th Anniversary: Keep Your Eyes on Us” Version

[Uma Musume: Pretty Derby] TV Commercial 'The Twinkle Legends' Edition

Uma Musume: Pretty Derby - Commercial: “4th Anniversary: Watch Closely” Version

This is a commercial promoting the 4th anniversary of the game Uma Musume: Pretty Derby and the arrival of a new scenario.

The new scenario, The Twinkle Legends, focuses on the legends that have been passed down, while the 4th anniversary commemorates a new generation that surpasses those legends.

Both convey a strong sense of power, and together they give the impression that history is firmly continuing.

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JCB ‘Use JCB for Your New Life! Shiritori’ Version / ‘Use JCB for Transportation! Explainer’ VersionKazunari Ninomiya, Haruna Kawaguchi

“Start Your New Life with JCB! Shiritori” 30-second version

“Use JCB for transportation too! Explainer” 30 seconds

This commercial introduces where you can use a JCB card and how it’s helpful in everyday life through a conversation between Kazuya Ninomiya and Haruna Kawaguchi.

It depicts various everyday scenes related to starting a new life, as well as situations involving public transportation, showing how the card reliably supports daily living.

Combined with their relaxed expressions, it also conveys that the card is easy and casual to use.

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JR East JRE BANK Exciting Trip “Thanks for the Perks” Version / “Heck Yes to Points” Version

JRE BANK: Excited Trip — Gratitude for the Perks

This commercial lightheartedly introduces the benefits of JRE BANK, offered by JR East, set against scenes of people heading off on trips.

It highlights plans that make travel more enjoyable, such as 40% discounts on Shinkansen fares and bonuses of 6,000 points.

Even the smiles that appear during their relaxed journeys convey just how good of a deal these perks are.

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JR East View Card “Gold Card” VersionHidekazu Majima, Anna Yamada

Gold Card - 15 seconds

This commercial, which begins with the line “Adults need breathing room,” is JR East’s View Card commercial, the “Gold Card” version.

It promotes how the View Card Gold lets you earn lots of points when booking Green Car seats or Shinkansen tickets.

However, the man who declared “Adults need…” at the beginning ends up getting so carried away by the great deals that he bursts into triumphant laughter.

It’s a memorable ad with humor and a dynamic sense of pacing.

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