Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV Commercials [March 2025] (1–10)

Bandai Gunpla 45th Anniversary CM Part 2: “GQuuuuuuX” EditionNatsuki Deguchi, Mayuu Yokota

Gunpla 45th Anniversary CM, Second Installment: “GQuuuuuuX Edition”

It shows Natsuki Deguchi and Mayu Yokota totally absorbed in building plastic models.

They’re so focused they practically forget to breathe, and they strike poses with the finished models and laugh together—it’s wonderful to see them enjoying Gunpla to the fullest.

Even people who’ve never built Gunpla before will probably think, “Maybe I’ll give it a try,” after watching this commercial.

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FINE TODAY SENKA Premium Perfect Whip Clear “I’m for exfoliation.” / Beauty Clear Oil “Improves makeup adherence.”Kaya Kiyohara

SENKA Premium Perfect Whip Clear TVCM 'I’m all about keratin-care.' 15-second version

This is a commercial introducing SENKA’s facial cleanser.

It highlights keratin care beyond pore care, emphasizing that it thoroughly treats deep within the skin.

With “transparency” as its keyword, the ad conveys a sense of clarity and freshness, reinforced by visuals focusing on Kaya Kiyohara’s expressions.

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Maybelline New York “Cream Pact Foundation” VersionRyôsuke Yamada

Ryosuke Yamada × Maybelline New York Cream Pact Foundation

Ryôsuke Yamada appears in Maybelline New York’s foundation commercial.

In the ad, it highlights the cream pact foundation’s comfortable feel and its strength of providing flawless coverage without looking heavy.

By removing unnecessary embellishments, the commercial straightforwardly conveys the product’s appeal.

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Latest Commercials [March 2025] (11–20)

J-POWER Group “Electric Parade Series: Emotional”Masayoshi Oishi

J-POWER Group TV commercial “Electric Parade Series” Emotional Version, 30-second edition

This commercial overlays live footage of Masayoshi Oishi, J-POWER Group’s Special Public Relations Ambassador, to depict the company’s initiatives for the future.

It conveys the idea that electricity, like music performed by an artist, has the power to illuminate the future, expressed through bright, visually striking imagery.

Combined with shots of Masayoshi Oishi’s smiling face and a refreshing narration, the message clearly delivers a positive emotion.

Further emphasizing this upbeat atmosphere is Oishi’s song “Electric Parade.” With lyrics that express gratitude and joy for a life with electricity, paired with lively sounds, it also conveys the fun of everyday life.

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docomo d Anime Store “Anime to Susume. Season 2”

d Anime Store CM 'Anime to Susume.' Season 2 Full ver.

This commercial, styled like an anime that portrays the coming-of-age story of three high school girls, is a spot for d Anime Store.

It shows each of the three absorbed in what they’re passionate about, and their sparkling expressions leave a strong impression.

The BGM is “Mirage” by Keina Suda.

Released in 2025, the song was written specifically for this commercial.

It’s a beautiful mid-tempo track that lets Keina Suda’s clear vocals resonate.

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SBI Securities “FROM ZERO ” VersionMana Ashida

[CM] FROM ZERO <Development Version> 30-sec Ver.

This commercial featuring Mana Ashida is an SBI Securities ad that conveys the message of thinking about investing from scratch from the customer’s perspective.

Titled “FROM ZERO,” the series powerfully expresses SBI Securities’ commitment to engaging sincerely with investments and with its customers.

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Sukiya “Beef Kalbi Yakiniku Bowl” version / “Ontama Black Bibimbap Gyudon” version

Sukiya's Grilled Beef Short Rib Bowl

Sukiya’s “Beef Bowl with Black Bibimbap and Hot-Spring Egg” 15 seconds

Watching this commercial that introduces the Beef Kalbi Yakiniku Bowl and the Ontama Black Bibimbap Beef Bowl is enough to make your stomach growl! The images of the Beef Kalbi Yakiniku Bowl piled with meat drenched in sauce, and the Black Bibimbap Beef Bowl topped with vegetables, seaweed, and an egg, make you think, “There’s no way that isn’t delicious!” Combined with the snappy narration that highlights the products’ appeal, it all comes together as a very memorable commercial.

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