Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV Commercials [March 2025] (1–10)

Kikkoman Del Monte Lycopene Rich Series “Obsession” VersionHanazawa

[Nanoka Hara Appears] Del Monte Lycopene Rich Series CM “Passionate Devotion” Version [Kikkoman Official]

This is a commercial introducing Del Monte’s Lycopene Rich series, known for its intensely sweet flavor.

Nanoka Hara tastes the ketchup and tomato juice, and her surprise at their richness is depicted.

The progression from astonishment at the richness to a happy expression clearly conveys the series’ unique character that sets it apart from others.

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Coca-Cola Fanta: “Class 3-E, Steamy Bath Teacher” / “Class 3-N, Wild Teacher”

[Fanta] TV commercial: “Class 3-E: The Steamy Hot Spring Teacher” version, 15 seconds — FANTA TVCM

[Fanta] TV commercial 'Class 3-N: Mr. Wild' 15-second version FANTA TVCM

The distinctive, popular Fantasy School series from the 2000s has made a comeback.

From the Steam-Mist Teacher who poses questions while soaking in a hot spring, to the Wild Teacher who checks students’ outfits with gusto while hanging onto a rope, the teachers are just as unique in the Reiwa era.

As viewers wonder how to react and deal with them, the story resolves with drinking Fanta—conveying its crisp, refreshing taste that blows your worries away.

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NatureLab Diane Lotus “Birth” versionTsubasa Honda

Diane Lotus Official “Birth” Version 30 Seconds

This commercial promotes the appeal of Diane Lotus, which helps with hair styling, through a dynamic video featuring Tsubasa Honda.

Thanks to the colorful visuals that also convey a refreshing vibe, the product’s range and effectiveness are clearly communicated.

Tsubasa Honda’s radiant expressions are memorable, and the content seems to capture the fun of styling as well.

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Latest Commercials [March 2025] (11–20)

NatureLab LAVONS “SHOOTING BOOON” VersionYuta Tamamori

LAVONS Official Commercial “SHOOTING BOOON” Version 15 Seconds

This commercial features Yuta Tamamori introducing the charm of LAVONS Le Linge’s car fragrance, which gives your car a pleasant scent.

The visuals and BGM create a stylish mood, and his confident expression clearly conveys the product’s effectiveness.

Since he’s simply spraying a mist, it also gives the impression of being easy to use.

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Bandai Gunpla 45th Anniversary CM Part 2: “GQuuuuuuX” EditionNatsuki Deguchi, Mayuu Yokota

Gunpla 45th Anniversary CM, Second Installment: “GQuuuuuuX Edition”

It shows Natsuki Deguchi and Mayu Yokota totally absorbed in building plastic models.

They’re so focused they practically forget to breathe, and they strike poses with the finished models and laugh together—it’s wonderful to see them enjoying Gunpla to the fullest.

Even people who’ve never built Gunpla before will probably think, “Maybe I’ll give it a try,” after watching this commercial.

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Bandai Namco Entertainment The Idolmaster Gakumasu “Training is key for both baseball and idols” Edition

[Gakumas] CM: 'Baseball and Idol Training Are Both Important' Edition [The Idolmaster]

This is a commercial for the game “Gakuen Idolmaster,” which will air live during the MLB Tokyo Series broadcast.

Since it’s being shown during a baseball broadcast, it highlights the similarities between baseball and idols.

It’s convincing that both baseball and idol work require training, but the idea that this training is “swing practice” might make you raise an eyebrow.

In the end, the ad adds a sharp comedic jab at that swing practice, giving the whole thing a humorous touch.

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FINE TODAY SENKA Premium Perfect Whip Clear “I’m for exfoliation.” / Beauty Clear Oil “Improves makeup adherence.”Kaya Kiyohara

SENKA Premium Perfect Whip Clear TVCM 'I’m all about keratin-care.' 15-second version

This is a commercial introducing SENKA’s facial cleanser.

It highlights keratin care beyond pore care, emphasizing that it thoroughly treats deep within the skin.

With “transparency” as its keyword, the ad conveys a sense of clarity and freshness, reinforced by visuals focusing on Kaya Kiyohara’s expressions.

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