Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (91–100)

Kintetsu Group: “Feel it now. Ise-Shima.”

Feel it now. Ise-Shima. (Spring 02/30 seconds)

This video, packed with the charms of Ise-Shima, is a commercial from the Kintetsu Group, which operates the railway lines connecting Osaka and Nagoya to Ise-Shima.

It opens with footage of Ise Grand Shrine, exuding a sacred atmosphere, followed by one beautiful scene after another.

The element that gives the commercial a more refined, luxurious feel is the tone of the background music, “Light (Genius ver.).” It’s a track by the Osaka band Re:name, and its beautiful vocals paired with a refreshing band sound leave a strong impression.

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Haagen-Dazs The Milk: “First Richness”Kia Nakanishi

Haagen-Dazs Web Commercial “The Milk” — “First Richness” Version, 30 Seconds

This is a commercial introducing Häagen-Dazs The Milk, which boasts a rich, creamy milk flavor.

It highlights that it’s the most intense among Häagen-Dazs’s milk-based ice creams to date, building anticipation.

The background music features ena mori’s 2024 track “Trust Me,” a stylish song characterized by its striking bassline and snare, complemented by ena mori’s clear, airy vocals.

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JR Smart EX “Easy! Change Reservation” version

[Official] Smart EX - Easy! Reservation Change Version (Standard Edition)

This is a commercial introducing the convenience of Smart EX, the Shinkansen’s online reservation service.

In the new “Easy! Change Reservations” edition, it highlights how you can easily and freely modify your reserved Shinkansen tickets right on your smartphone.

Since travel often comes with sudden plan changes, it’s a truly welcome feature.

The background music is “Love Later” by sumika, included on their 2025 album “Vermillion’s.” With its mellow vibe, the song charmingly portrays love through letters.

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ABC-MART “UNDER ARMOUR: Let’s go with you, let’s go together.”Yuri Hirasawa, Moa Yamaguchi

UNDER ARMOUR Let's go with you, let's go together.

This commercial shows students wearing UNDER ARMOUR shoes sold at ABC-MART.

It features scenes like a female student in her school uniform and a male student training for his club activities, emphasizing that these shoes can be worn in any situation.

Many adults may feel nostalgic watching the everyday lives of these students depicted in the ad.

The BGM for the commercial is Garari’s “Seishun Shashin,” which heightens that nostalgic mood.

It’s a song packed with youthful memories, capturing ordinary daily moments; it’s recommended not only for current students but also for adults.

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UNIQLO 2025 Kando Pants Life and Wear “Why be moved?” VersionHaruka Ayase, Kohei Matsushita

2025 Kando Pants Life and Wear / Why Kando? 30 seconds

In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).

The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.

The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.

The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.

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GINON “Toned” VersionMichiko Kichise, Takanori Nishikawa

GINON CM “Toned” Version 30s Michiko Kichise, Takanori Nishikawa

Set in a snack bar with Takanori Nishikawa singing, this is a commercial for Asahi’s GINON.

In a snack bar run by Michiko Kichise, Nishikawa passionately performs a parody of “Gakuen Tengoku,” showcasing his outstanding vocal prowess to the fullest.

He’s basically just singing, but somehow it’s so entertaining that you want to watch it over and over.

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SoftBank Continues to Tackle the SDGs — Toward a Sustainable Society: “Coexisting with AI” Edition / “Educational Disparities & Environmental Issues” EditionMasaharu Fukuyama

Continuing the Challenge of the SDGs — Toward a Sustainable Society: Coexisting with AI (30 seconds)

"Continuing the Challenge of the SDGs — Toward a Sustainable Society" Education Inequality & Environmental Issues (30 seconds)

Here is a commercial where Masaharu Fukuyama explains that SoftBank is not just a mobile phone company, but one that continually takes on various social issues.

It really shows how broadly they are working toward achieving the SDGs.

Don’t you think the song of his used in the ad also carries the meaning that the entire Earth is like one family?

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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