[September 2025] Trending Latest Commercials
You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.
I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.
In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!
[September 2025] Trending Latest TV Commercials (1–10)
Nisshin Seifun Welna Ma-Ma “LOVE PASTA” VersionShohei Ohtani


Ma-Ma is a classic product many people have likely seen at supermarkets.
In this commercial, while introducing the brand’s commitment to deliciousness, the background shows smiling people enjoying pasta in various scenes.
Toward the end, Shohei Ohtani is also shown eating pasta, and his smile tells you just how tasty it is.
An arranged version of Elvis Presley’s classic “Love Me Tender” plays as the BGM, creating a warm yet cheerful atmosphere.
HIS “#TravelingCampus” Version


This commercial shows university students experiencing recreations of overseas festivals and cultures on campus, designed to let them feel the allure of the wider world.
Seeing the students’ radiant smiles as they encounter foreign cultures, you can almost feel that appeal yourself.
Many viewers were likely captivated by the on-screen taglines like “Travel is an explosion” and “The world is this interesting.” The background music is Klang Ruler’s “Fumetsu,” celebrating the splendor of youth that never ends.
NURO Don’t stop the excitement. “Awakening” versionCHANMINA


Chanmira appears in the commercial for NURO, the internet service operated by Sony, and her music is also used as the BGM.
The ad showcases lots of content you can enjoy via NURO’s connection and ends with the tagline, “Don’t stop the emotion.” Although it’s a conceptual commercial without detailed plan explanations, its energy and appeal come through clearly.
The CM song is one of Chanmira’s signature tracks, “Harenchi,” which unfolds in sync with the visuals of the ad.
The lyrics, depicting the sense of loss in love, weigh heavily on the heart; for some, they may be deeply relatable and are not to be missed.
FANCL Enkin “Eye Detective Enkin” EditionIkki Sawamura

Ikki Sawamura appears before a woman troubled by “poor vision,” and as the Eye Detective Enkin, he helps solve her eye-related concerns.
By taking the Enkin supplement, you can replenish nutrients for the eyes, which is said to improve focusing ability and reduce fatigue.
It’s a friendly, approachable commercial.
Ajinomoto Cook Do KOREA! “A Little Taste of Korea” Edition&TEAM

This commercial promotes Cook Do KOREA, which lets you easily enjoy the flavors of Korea, while drawing a parallel with the members of &TEAM.
After tasting the bibimbap stir-fry served at the table and realizing how delicious it is, a comedic scene unfolds where you can imagine the &TEAM members gathered around the table.
The members who appear look genuinely happy, so while there’s a playful tone, the deliciousness is conveyed in a straightforward way.
Ajinomoto AGF ‘A Slightly Luxurious Coffee Shop’ – ‘Coffee, to the Heart’ EditionTakao Osawa

In this commercial for the instant coffee brand “Chotto Zeitaku na Kohiten” (A Slightly Luxurious Coffee Shop), Takao Osawa is shown fully savoring his coffee time.
You can sense that he’s enjoying not only the taste and aroma, but also the time spent preparing and drinking the coffee itself.
It beautifully conveys that this instant coffee helps create such a wonderful moment.
Shiseido ELIXIR Retino Power Wrinkle Cream – “Wrinkle-Causing Factors” Edition (Wrinkle-Improvement Cream)Michiko Kichise

This is a commercial that uses glamorous visuals to highlight the wrinkle-improving effects included in Elixir’s wrinkle cream.
By showing Michiko Kichise using it, the ad expresses how her complexion improves through her expressions.
It also clearly depicts which ingredients work and how they act, effectively building strong expectations.


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