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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest TV Commercials (1–10)

Lotte ACUO “ACUO Forward-WALK” VersionRyo Narita

Lotte ACUO Web CM “ACUO Forward Walk” Version 15 Seconds Ryo Narita

Ryo Narita wears a tense expression before his presentation.

Then he takes out AQUO.

In an instant, the tension he felt just moments ago eases, and a surge of confidence tells him, “I’ve got this!” It’s a commercial that clearly shows how perfect it is for those moments when you want to reset your mood.

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P&G Lenor Aroma Jewel ‘White Floral’ Edition

Lenor Aroma Jewel - White Floral version - 15 seconds

This commercial promotes the luxurious fragrances of Lenor Aroma Jewel while also conveying its wide range of variations.

It portrays how the product’s perfectly balanced scent solves a common family concern: disliking the overly sweet fragrances often found in fabric softeners.

With imagery like flowers swirling up after use, it conveys a fragrance that tastefully brightens everyday life.

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TOYOTA GAZOO Racing GR “Ooo! G–R!!” Version

[TV Commercial] Ooooh! G–R!!

This commercial shows visiting Toyota’s GR Garage with children and conveys the fun you can find there.

Kids experience things like miniature cars, go-karts, and actual car parts, and their smiles express the excitement.

A key moment is their awe at the lineup of cars, and it also clearly highlights the thrill felt from the engine sounds and watching the cars in motion.

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[September 2025] Trending Latest Commercials (11–20)

Nissan X-Trail: “Not just for show—this is the real thing.”

[X-Trail] TV commercial “Not just for show. The real thing.” 15 seconds

This commercial showcases the Nissan X-Trail’s powerful performance, strongly emphasizing that it’s not just for show.

Just when you think it’s driving through city streets, panels topple and a vast wilderness unfolds—a striking twist that conveys its authenticity, not mere appearance.

With scenes like kicking up sand while cornering, the ad focuses on its dynamic, power-packed driving.

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Kao Primavista: “With the zero-tech concept cushion, enjoy subtly radiant skin that lasts all day.”Kasumi Arimura

Primavista “With the zero-tech concept cushion, a subtly luminous glow that lasts all day.” TV commercial

Featuring Kasumi Arimura as the commercial’s on-screen personality and narrator, this is an ad for a foundation called Glow Cover Cushion.

It highlights the product’s appeal: no special techniques or tricks are needed, and anyone can easily achieve an even, seamless finish.

If you value convenience, this commercial likely piqued your interest.

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Taisho Pharmaceutical Pabron S Gold W “I was just about to do it” VersionNanako Matsushima, Sarasa Ayuha

Pabron S Gold W TV commercial “I was just about to do it” version, 30 seconds (Autumn)

In this commercial featuring Nanako Matsushima and Sarasa Ayuha as a mother-daughter duo, it depicts a line you’ve probably heard in any household.

That familiar line is, “I was just about to do it.” In response to “Go do X,” comes “I was just about to do it.” Many adults have heard it, and many children have said it, haven’t they? This everyday “relatable moment” is portrayed in a warm and gentle way.

The daughter keeps repeating “I was just about to do it,” yet she immediately worries about her mother, whose throat seems to be bothering her, and it warms the hearts of viewers.

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Rakuten Mobile: “iPhone 17 Pro is the cheapest” Edition

[Rakuten Mobile] iPhone 17 Pro – Lowest Price Edition

This is a commercial introducing the iPhone 17 Pro, which is also available from Rakuten Mobile, highlighting its excellent features.

A key point is showing the device being assembled, carefully revealing even the finer details to convey the dedication to what’s inside.

It also clearly explains the pricing plans, expressing the wish that consumers include Rakuten Mobile among their options.

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