Lovely commercial jingle

[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest TV Commercials (1–10)

UNIQLO 2025 SWEAT “LET’S SESSION!” VersionTomoaki Baba

2025 SWEAT LET’S SESSION! 30 seconds

This is a commercial introducing the UNIQLO : C sweatshirt lineup, developed in collaboration with Clare Waight Keller.

The CM is themed around “sessions,” and the narration, which emphasizes enjoying things freely, is particularly striking.

The background music features an original piece composed by Tomoaki Baba, who also appears in the commercial.

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Sanyo Foods Sapporo Ichiban — I’ve always loved Sapporo Ichiban. “Hiroiki Ariyoshi: Miso Ramen” version / “Nicole Fujita: Shio Ramen” versionHiroiki Ariyoshi, Nicole Fujita

I've always loved Sapporo Ichiban. Hiroiki Ariyoshi: Miso Ramen edition.

I've always loved Sapporo Ichiban. Nicole Fujita — Shio Ramen edition.

This commercial shows Hiroiki Ariyoshi and Nicole Fujita each making and eating Sapporo Ichiban Miso Ramen and Shio Ramen.

Both of them enjoy Sapporo Ichiban with their own special ways of preparing and eating it.

It’s a youthful song filled with a catchy melody and lyrics that overflow with budding feelings of love.

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Kanebo “KANEBO Vernix Movie” Version

KANEBO Vernix Movie

This commercial showcases, with grand visuals, what Kanebo’s skincare line aspires to achieve.

It focuses on vernix caseosa—the substance that envelops a fetus’s skin—and suggests they aimed to recreate the very first skincare a human encounters.

By also speaking to how vernix has always been present throughout human history, the ad conveys a sense of pursuing an ambitious ideal.

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[September 2025] Trending Latest Commercials (11–20)

POLA B.A 7th Generation “Time Does Not Exist.” / “Firmness Everywhere.”

B.A 7th Generation Time Does Not Exist | POLA

B.A 7th Generation: the uncharted B.A. Full-face lifting. | POLA

Through a distinctive worldview where natural landscapes shift one after another, this film conveys the potential of POLA’s B.A Generation 7.

Although it shows only the product’s packaging, pairing it with grand images of nature gives a sense of strong confidence.

The phrase about being unconstrained by the concept of time is also striking, and it genuinely heightens our curiosity about what the product is like.

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FANCL Enkin “Eye Detective Enkin” EditionIkki Sawamura

Enkin 'Detective Eye Enkin' Version [30 Seconds]

Ikki Sawamura appears before a woman troubled by “poor vision,” and as the Eye Detective Enkin, he helps solve her eye-related concerns.

By taking the Enkin supplement, you can replenish nutrients for the eyes, which is said to improve focusing ability and reduce fatigue.

It’s a friendly, approachable commercial.

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Ajinomoto Cook Do KOREA! “A Little Taste of Korea” Edition&TEAM

Cook Do® KOREA! A Little Bit of Korea, 15 seconds, ＆TEAM

This commercial promotes Cook Do KOREA, which lets you easily enjoy the flavors of Korea, while drawing a parallel with the members of &TEAM.

After tasting the bibimbap stir-fry served at the table and realizing how delicious it is, a comedic scene unfolds where you can imagine the &TEAM members gathered around the table.

The members who appear look genuinely happy, so while there’s a playful tone, the deliciousness is conveyed in a straightforward way.

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Lotte KAZITTE! “Bite it, bite it♪” version

Lotte KAZITTE! Web Commercial “Bite it, bite it♪” Version 15 Seconds

In this commercial, they pay homage to the internet meme of the screaming marmot.

After the marmots eating KAZITTE! describe its tough, satisfying crunch and fruity flavor, they shout, “Yum!” It’s a memorable ad that’s fun to watch not only for those familiar with the original meme but also for those who aren’t.

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