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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest Commercials (71–80)

Fujifilm ASTALIFT Jelly 15th Anniversary: “Firmness Science for Aging Care”

ASTALIFT Jelly 15th Anniversary “Firmness Science for Aging Care” Version, 16 seconds (horizontal) / FUJIFILM

This is a commercial for Astalift Jelly, which proposes anti-aging care focused on skin firmness.

It clearly emphasizes how the active ingredients penetrate the skin and help restore its firmness.

The simple presentation makes the product’s appeal easy to understand and leaves a lasting impression.

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Kansai Electric Power All-Electric ‘Man from the Future: Kitchen’ VersionTakanori Iwata

Kansai Electric Power - All-Electric Home “Man From the Future: Kitchen” Version

In this commercial, Takanori Iwata appears before a man who’s considering renovating his home and recommends going all-electric.

At first, the man isn’t quite convinced and asks, “What’s so good about going all-electric?” But the moment he uses a pair of glasses from Iwata that let him see the future—and glimpses his all-electric home—he’s completely won over.

In the latter half of the commercial, it highlights how easy it is to adopt an all-electric setup, noting that you can start by remodeling just the kitchen or bathroom, and that in some cases subsidies are available.

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Senju Pharmaceutical Mytear — Mytear Alpitatt: “Even in pollen season, keep your eyes looking forward.”Suzu Hirose

Maitia TV commercial: Maitia Alpitatt — Toward positive eyes, even in pollen season

This is a commercial introducing eye drops that work for itchy eyes caused by pollen and other allergies.

Suzu Hirose appears and presents the product’s effectiveness.

Memorable touches are used, such as inserting close-up shots of Hirose’s eyes.

At the end of the commercial, the series lineup is introduced, which should help viewers choose the right product.

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Kobayashi Pharmaceutical Mukou Kukan ‘Premium Deodorizing Beads’ VersionRei Okamoto

Unscented Space: “Special Deodorizing Beads” Version D (MKX-0326)

This commercial for Unscented Space highlights the convenience of simply placing it to deodorize, using the musty, unpleasant smell of a shoe cabinet as an example.

Rather than masking odors with fragrance, it emphasizes thorough deodorization, making it especially appealing to those sensitive to smells.

Towards the end, it also shows that it can be used in the kitchen and bedroom, conveying its high versatility as another attractive feature.

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NIVEA Kao NIVEA Deep Moisture Lip Melty Type “Melty Juicy” VersionHaruka Fukuhara

NIVEA Kao NIVEA Deep Moisture Lip Melty Type “Melty and Juicy” 15-second commercial starring Haruka Fukuhara

This is a commercial introducing a deep moisture lip balm that’s perfect for the dry lips we worry about in winter.

Haruka Fukuhara actually uses the product and emphasizes its moisturizing power and hydrating feel.

The BGM is performed by suis, the vocalist of Yorushika, and her cool voice perfectly matches the CM’s wintery world.

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Nivea Kao Nivea Lucent Beauty Serum Body Milk “Serum for your body, too” versionMinami Tanaka

NIVEA Kao NIVEA Lucent Beauty Serum Body Milk – 30-second body serum commercial featuring Mina Tanaka

This is a commercial introducing a body milk infused with serum ingredients.

It opens with the memorable tagline, “Serum for your body, too,” followed by footage of Minami Tanaka actually using the body milk.

The background music is performed by suis, the vocalist of Yorushika, and her clear, translucent voice is sure to capture your attention.

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Hotto Motto Sports Bento “Kitaguchi Athlete: Smiles and Energy” version / “Oda Athlete: Smiles and Energy” versionHaruka Kitaguchi

Hotto Motto TV commercial “Sports Bento” — Athlete Kitaguchi, Smiles and Energy version

Hotto Motto TV commercial “Sports Bento” Oda Athlete: Smiles and Energy version

This is a commercial introducing sports bento lunches, perfect for sports competitions and events.

Javelin thrower Haruka Kitaguchi and wheelchair tennis player Tokito Oda appear, with footage of each athlete dedicating themselves to their sport and then enjoying the bento deliciously.

The contrast between their on-and-off expressions is striking, making their cool, focused looks during competition stand out even more.

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