![[February 2025] A roundup of commercials that caught my eye](https://media.ragnet.co.jp/img/1200__png__https://www.ragnet.co.jp/files/2026/02/9b8f6adb222941ef1901f5c0d8c69f81.webp)
[February 2025] A roundup of commercials that caught my eye
Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.
In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.
Latest TV commercials [February 2025] (1–10)
SS Pharmaceutical Allegra FX Premium: For allergy-related nasal congestion accompanied by mouth breathing — “Nasal-Blockage Aliens Invade 2025” edition
This commercial introduces Allegra FX Premium, which helps relieve allergy-related nasal congestion, through a comical drama.
It portrays nasal congestion as a monster and Allegra FX Premium as a hero, expressing the battle against symptoms with dynamic visuals.
As the imagery gradually brightens, it also conveys the relief of congestion and the return of refreshingly easy breathing.
Ryukakusan Throat Refreshing Tablets: “Even for a Geisha’s Throat”Kimi Isamu
This is a commercial promoting that Ryukakusan Throat Refresh Tablets also help geisha with their throats.
Set to music, it first shows them dancing gracefully, and then reveals that they were secretly carrying the Throat Refresh Tablets.
It highlights how compact they are—easy to carry and easy to pop into the mouth.
The piece playing behind the dance is “Yoi Machigusa,” performed by Ryuta Fujii and Huo Xiaojun.
With its unique Japanese atmosphere created by overlapping flute and erhu, the music enhances a calm yet elegant mood.
SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Sakura Design Bottle” versionHaruka Ayase
This commercial promotes the fact that with SK-II Pitera Essence, you can get the benefits of a pre-essence and toner, as well as a serum, all in a single bottle.
It clearly conveys both the high efficacy—showing how bare skin looks more beautiful even without makeup—and the joy that comes with it, expressed through Haruka Ayase’s facial expressions and narration.
Asahi Beer Asahi Super Dry: ‘Why does ice-cold SUPER DRY taste so good?’ (version)
In Japan, it’s common knowledge that beer tastes better when it’s well chilled, and this commercial explains why.
Chilling it enhances the sharpness of the carbonation, giving a stronger bite and a crisper finish.
Combined with CGI that evokes that flavor, the ad really makes you want to drink a Super Dry.
Suntory Goma Mugicha ‘March of Goma Mugicha’ versionKatsumi Takahashi, Kazuki Iio, Sairi Ito
It’s a commercial that emphasizes lowering blood pressure isn’t easy, and, in addition to being mindful of diet and exercise, recommends drinking Goma Mugicha (sesame barley tea).
The appeal is delivered through a song performed by the cast, resulting in visuals that make you want to keep watching.
Mercari: “The Super Mercari Market Is About to Begin” (version)
This commercial uses animation to convey the happiness of the Super Mercari Sale—a campaign that makes using Mercari even more rewarding.
You can feel the sense of savings from coupons and points enhancing the fun, which also comes through in the characters’ smiles.
The relaxed narration is memorable as well, giving the impression that the app is easy and casual to use.
Recruit Agent Whispering Couple: “Handwashing Area” / “Entrance” / “Elevator”Issey Takahashi, Yuya Yagira
This commercial features Issey Takahashi and Yuya Yagira speaking to people who are voicing their worries about changing jobs, telling them how helpful Recruit Agent can be.
Because the whispers unfold in everyday places like at the sink, in the entrance hall, and inside the elevator, it conveys that you can use the service casually at any moment.
There’s also a sense of comedy in how it looks as if the whispers aren’t reaching the people.