Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest TV commercials [February 2025] (1–10)

Regional Bank Card Loan “News” Version / “Fantasy Daytime” VersionKyoko Fukada

Oita Bank Happy Card Loan - News Version (30 seconds)

Yamagata Bank Card Loan — Fantasy Daytime Version, 15 seconds

This is a commercial in which Kyoko Fukada showcases the appeal of a regional bank’s card loan from various angles.

Set in a news-style format that mixes in English, and in another spot with a fantasy theme where she speaks like delivering a prophecy, the ads convey the message with a comedic touch.

Precisely because the comedy is emphasized, it seems to express a sense of ease and reassurance.

Raise the rankinglower

Report a problem

Daiichi Sankyo Healthcare Loxonin EX Lotion ‘Extreme: Helicopter’ Version / Loxonin EX Tape ‘Extreme: Cliff’ VersionHiroshi Abe

Loxonin EX Lotion: “Extreme • Helicopter” Edition

Loxonin EX Tape: 'Extreme Cliff' Edition

This commercial features Hiroshi Abe in an extreme situation, introducing Loxonin EX Lotion and Tape.

Although he’s clinging to a helicopter and hanging from a sheer cliff, looking like he could fall at any moment, he comments that what really hurts more than the arm he’s holding on with is his neck and shoulders.

The unexpected turn leading into the introduction of Loxonin EX Lotion and Tape makes for a memorable ad that naturally draws a laugh.

Raise the rankinglower

Report a problem

Shiseido HAKU Medicated Whitening Serum Melanofocus IVAi Tominaga

HAKU Medicated Whitening Serum | Melanofocus IV | TV Commercial Video | Shiseido

This striking piece, with visuals based on white to match the brand name HAKU, is a commercial for HAKU’s brightening serum.

The model Ai Tominaga appears, and her luminous, fair skin is portrayed impressively.

It’s simple, but it effectively conveys the product and brand’s image.

Raise the rankinglower

Report a problem

Latest CM [February 2025] (11–20)

Honda 0 Series “We start from 0, again” Edition

Honda 0 Series | We start from 0, again

This commercial looks back, along with Honda’s history, at the starting point of building cars—the desire to create new value that helps people.

It conveys that precisely because of its long history, it’s important to remember the origins from time to time, and that this mindset enables Honda to take on the challenge of developing a new EV from scratch.

It also builds anticipation for what kinds of innovations will be created in the future.

Raise the rankinglower

Report a problem

Honda N-VAN e: “Debut” Version

[N-VAN e:] TV commercial (web version) “Debut” 30-second edition (revised)

This is a stylish and upbeat commercial promoting the debut of Honda’s new electric vehicle, the N-VAN e:.

It focuses on how the ultra-thin battery allows for a spacious interior, while still delivering powerful performance even when carrying cargo.

The scenes of it gliding smoothly through city streets also give a strong impression of comfortable, refined driving.

Raise the rankinglower

Report a problem

Alinamin Pharmaceutical Alinamin Night Recover Sound Sleep Euglena ‘New Habit’ EditionIkusaburo Yamazaki

Alinamin Night Recover: Good Sleep Euglena – New Habit Edition

This is a commercial featuring Ikusaburo Yamazaki, who says he sleeps lightly and doesn’t wake up well, introducing Euglena, a supplement that improves sleep quality.

In the CM, Yamazaki showcases his proud singing voice in a musical-like format that leaves a strong impression.

It’s a commercial that sticks with you after just one viewing.

Raise the rankinglower

Report a problem

Sapporo Beer GOLD STAR “Best-of-Both-Worlds Family” Version

Gold Star: The Best-of-Both-Worlds Family, Episode 1

While highlighting how Gold Star brings together the best of Yebisu and Black Label, this commercial portrays family communication.

It depicts the family’s everyday life; even though there are moments of awkwardness, it’s mostly composed of smiles, which really conveys a warm feeling.

The way the conversation unfolds with a touch of humor also makes for a memorable visual.

Raise the rankinglower

Report a problem