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[February 2025] A roundup of commercials that caught my eye

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest CM [February 2025] (11–20)

Haagen-Dazs: The Day I Was First Called “Mom”Tatsuya Yamawaki, Aoi Kiryuu

Haagen-Dazs TV commercial “The Day I Was First Called Mom” – 30 seconds

Just watching it makes you feel happy too—this is a Häagen-Dazs commercial.

The warm tagline, “There’s someone I want to stand in line and eat with,” leaves a strong impression.

In the ad, confetti falls as if celebrating a child saying “Mama” for the first time, and afterward the couple shares Häagen-Dazs together.

It conveys that it’s the perfect ice cream for a special day.

Recruit Staffing Ganbare wa, Meguru. “Basketball” version / “Volleyball” versionRyunosuke Kamiki

It’s a commercial that portrays basketball and volleyball players giving their all, while also conveying how that effort spreads to others.

The powerful gaze in the narration by Ryunosuke Kamiki is striking, and it really communicates a sense of future hope—that the effort you’re putting in now can inspire someone else to start giving their all too.

Asahi Beer Asahi Super Dry: ‘For a burning thirst. Himeno—fast, faster.’Kazuki Himeno

Asahi Super Dry Commercial: “For a burning thirst. Himeno—fast, faster.” 30 seconds

This commercial portrays rugby players, including Kazuki Himeno, taking on the world, while also conveying that Asahi Super Dry supports their hard work.

By showing not only the competition but also their intense training, you can really feel the strength with which they’re forging their future.

The song that further underscores the powerful atmosphere of the visuals is ONE OK ROCK’s “+Matter.” Its key feature is the weighty sound delivered at a measured tempo, which evokes the image of pushing forward with determination.

It’s a track that strongly conveys the hope of carving out the future by building up small steps.

Sapporo Beer Sapporo Classic “40 Years with Hokkaido” EditionTaka and Toshi

Sapporo Classic Hokkaido and 40 Years Version 60 Seconds

Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.

It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.

Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.

With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.

Asahi Beer: Asahi Draft Beer “Maruefu – New Mellow Draft Beer Debut” Version

Maruefu TV commercial: “Maruefu New Smooth Draft Beer Debuts” 15-second version

This is a commercial promoting Maruefu’s renewal as the new Mellow Draft Beer, highlighting that while it’s becoming new, it retains its best qualities.

Because the visuals are simple—showing Maruefu against the setting sun—it really conveys the message: first, have a drink and see for yourself.

The song that further underscores Maruefu’s commitment to supporting relaxation is Mariya Takeuchi’s “Genki wo Dashite.” With its gentle sound and vocals, the track leaves a strong impression, supporting the hearts of those who are doing their best and giving them the strength to keep moving forward at a calm, steady pace.

Asahi Beer: Asahi Draft Beer “Maruefu New Mellow Draft Beer” EditionKyoko Yoshine, Kohei Matsushita

Maruefu TV commercial: “Maruefu New Mellow Draft Beer” version, 30 seconds, Kyoko Yoshine, Kohei Matsushita

The “Maruefu New Mellow Draft Beer” spot announces that Maruefu has been renewed.

Familiar faces Kyoko Yoshine and Kohei Matsushita take a sip of the new Maruefu, and their surprise at its delicious flavor and freshness is captured on screen.

Watching their reactions, many viewers are likely left wondering, “How has it changed?”

Latest Commercials [February 2025] (21–30)

AJINOMOTO J-Oil Mills: Then, let’s go with JOYL. ‘Shopping Street’ EditionKento Kaku

“Okay, then JOYL. ‘Shopping Street’ version.”

This commercial conveys that JOYL supports even those who don’t know where to start when it comes to being eco-friendly.

With JOYL in a paper carton, it’s easy to use and gentle on the planet, so Kento Kaku suggests that this is a good place to begin.

The ad also has a comedic touch: he suddenly appears, recommends oil in a paper carton, sings just one phrase together with the people around him, and then leaves just as abruptly.