Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest CM [February 2025] (11–20)

I-ne YOLU Renewal: New Nighttime Beauty Shampoo “On Sale April 1” Version / “Wraps You in Moisture All Night” Version

YOLU Renewal [New Nighttime Beauty Shampoo] — New Release on April 1

This commercial introduces the renewed nighttime beauty shampoo YOLU and reiterates the benefits it contains.

Because it’s presented with darker visuals that evoke the night, it conveys a unique floating sensation—like the moment just before falling asleep.

Overlapping with this gentle worldview, it leaves the impression that the product will gently envelop your hair.

Raise the rankinglower

Report a problem

JICA Overseas Cooperation Volunteers Spring 2025 ver.Alice Hirose

JICA Overseas Cooperation Volunteers CM “Uganda, Jinja” Version – 30 seconds (Spring 2025)

This commercial, which features Alice Hirose and announces recruitment for participants while introducing the activities of the Japan Overseas Cooperation Volunteers, depicts her actually traveling to Uganda.

Hirose visits Ms.

Watanabe, who is working in Uganda as a JOCV member, and interviews her about why she chose to serve as a volunteer.

The bright expressions of the children in Uganda, Ms.

Watanabe, and Ms.

Hirose leave a very strong impression in this commercial.

Raise the rankinglower

Report a problem

P&G Ariel ‘Completely Easy Super Detergent—Unbelievab-ariel’ (Indoor Drying ver.) / (Cleansing ver.)Mio Imada, Koji Yamamoto

“No-Way Ariènne ‘Perfect-Easy Amazing Detergent’ (Indoor Drying) — 30-second spot”

"Totally Easy, Super Detergent? No Way, Arianne (Cleaning)" 30 seconds

This commercial conveys, through the interaction between Mio Imada and Koji Yamamoto, that Ariel gel pods make it easy to achieve powerful cleaning.

When Koji Yamamoto denies that such an effortless detergent could exist, Mio Imada demonstrates it in action; he checks the wash results and the scent, and becomes convinced.

The shift from his sternly skeptical expression to a satisfied smile clearly communicates the product’s strong effectiveness.

Raise the rankinglower

Report a problem

SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Sakura Design Bottle” versionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. Limited-edition cherry blossom design bottle.

This commercial promotes the fact that with SK-II Pitera Essence, you can get the benefits of a pre-essence and toner, as well as a serum, all in a single bottle.

It clearly conveys both the high efficacy—showing how bare skin looks more beautiful even without makeup—and the joy that comes with it, expressed through Haruka Ayase’s facial expressions and narration.

Raise the rankinglower

Report a problem

Samsung Galaxy S25 Ultra “Game Performance” / Galaxy AI “Nightography Video” / “A New Way to Find Fun”

Game Performance | Samsung Galaxy S25 Ultra

Galaxy AI | Nightography video | Samsung Galaxy S25 Ultra

Seamless action across apps 2 | Samsung Galaxy S25 Ultra

This commercial introduces various user-friendly features built into the Galaxy S25 Ultra and highlights just how capable it is.

It spotlights the high processing power that lets you play games smoothly, the camera features that optimize brightness and sound while shooting, and suggestions for weekend activities.

In every case, the user smiles after using a feature, reinforcing the impression that these are highly satisfying capabilities.

Raise the rankinglower

Report a problem

UHA Mikakuto Jabara Throat Lozenges “Jabara Exploration” VersionSayuri Ishikawa

UHA Mikakuto Jabarai Throat Lozenges “Jabarai Expedition” 15-second spot featuring Sayuri Ishikawa

This piece features Sayuri Ishikawa visiting Kitayama Village in Wakayama Prefecture, the production area for jabara citrus, and interviewing growers about its appeal.

Seeing the calm, gentle demeanor of the farmers makes you feel that the jabara produced here must be exceptional.

It also clearly highlights that the product is a throat lozenge made with jabara, which helps build trust in the product.

Raise the rankinglower

Report a problem

Latest Commercials [February 2025] (21–30)

UQ mobile UQUEEN ‘UQ Parent-Child Support Discount: Support Captain’ VersionHikari Mitsushima, Ryuhei Matsuda

UQUEEN “UQ Parent-Child Support Discount: Team Captain” 30-second version

This commercial introduces UQ mobile’s great promotional campaigns through events that unfold in the mansion of UQUEEN, played by Hikari Mitsushima.

This time, the story explores the roles of Gachapin and Mukku, who have ended up living there, as they compete with Ryuhei Matsuda for the position of captain of the UQ Parent-Child Support Discount cheer squad.

Seeing Gachapin and Mukku throw themselves wholeheartedly into playing a parent and child—even down to their costumes—makes Hikari Mitsushima and Ryuhei Matsuda burst into laughter, clearly conveying the comedic tone.

Raise the rankinglower

Report a problem