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[February 2025] A roundup of commercials that caught my eye

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest commercials [February 2025] (71–80)

Marubeni: Let’s do what can’t be done—together. “LIVE” Edition / “Green Copper Mine” Edition / “Grain Journey” EditionAdo

This commercial introduces Marubeni’s concept of “Let’s tackle what we can’t do alone together,” and portrays how that supportive stance leads to creating value and solving challenges.

The “Green Copper Mine” and “Grain Journey” segments focus on large-scale projects, conveying that these ventures are made possible by the combined strength of many.

The “LIVE” segment depicts a scenario resembling trouble at Ado’s concert, expressing the idea that even problems can be overcome when everyone comes together.

The song that underscores the series’ grand worldview—also featured in the concert scene—is Ado’s “ROCK-STAR.” Its opening—marked by the sound of stomping, handclaps, and layered calls—is striking, vividly evoking a sense of unity and excitement in the venue.

Suntory The Premium Malt’s “Premolko-chan: The Letter” / “Premolko-chan: Reunion”Suzu Hirose, Sairi Ito, Joe Odagiri

In this commercial, the grown-up versions of Maruko, Tama-chan, and Hanawa-kun from the anime Chibi Maruko-chan are depicted.

As the title “Puremoruko-chan” suggests, they’ve become premium adults, and the setting is New York.

Maruko is played by Suzu Hirose, Tama-chan by Sairi Ito, and Hanawa-kun by Joe Odagiri, all portrayed as impressively cool adults far beyond what you might imagine from the original.

The background music is an arranged version of the theme song Odoru Pompokolin, giving it a mature, premium feel.

Because it’s based on such a familiar work, the commercial really grabs your attention.

Duskin: ‘Let’s Connect Our Feelings’ Edition

"Let's Connect Our Feelings" Version (30 seconds)

This straight-from-the-heart commercial, infused with the spirit of “being serious about beautiful ideals,” is Duskin’s corporate ad titled “Let’s Connect Our Feelings.” You can really sense Duskin’s passionate desire to realize its vision through each of its businesses.

On top of featuring brand-new animation by Inio Asano, the CM also boasts background music by sumika, making it a remarkably high-profile production.

Vermillion is a track included on the 2025 album Vermillion’s.

It’s an upbeat, fast-paced song whose lyrics carry the message of wanting to keep doing the things that make your heart race.

Yoyogi Seminar: “Mistakes—and move forward.”Runa Nakajima

Yozemi 2025 CM | “Make mistakes, and move forward.” 30-sec ver.

This commercial for Yoyogi Seminar features Runa Nakajima, who has also worked as an exclusive model for Seventeen.

As expressed in the lyrics of the BGM titled “Make Mistakes and Move Forward,” the ad conveys the message that making mistakes in entrance exam study isn’t a bad thing.

It encourages viewers with the idea that even if you make mistakes, by reviewing them and eliminating them one by one, you can steadily progress toward success.

By the way, the song is performed by singer-songwriter Korin, whose smoky, ear-catching voice is captivating.

Tokyo DisneySea Fantasy Springs: Frozen Kingdom

[Official] Fantasy Springs “Frozen Kingdom” | Tokyo DisneySea

This is a promotional commercial introducing Frozen Kingdom, an area within Fantasy Springs, the new themed port that opened at Tokyo DisneySea in 2024.

The ad features two women playing sisters as they explore Frozen Kingdom together.

Watching them fully enjoy the area while their childhood memories resurface warms the heart.

The background music is an instrumental version of “Do You Want to Build a Snowman?” from Frozen.

The wind band arrangement, highlighted by the warm tones of wind instruments like the clarinet and oboe, is a must-hear.

Boat Race: “PGI 1st Speed Queen Memorial” Edition

PG I 1st Speed Queen Memorial CM 30

This commercial showcases the powerful sense of speed in boat racing using real footage, while also promoting the Speed Queen Memorial.

A key point is that it features not only the athletes piloting the boats but also the spectators, which makes the excitement of the moment feel even more vivid.

The music that further amplifies the sport’s dynamic power is Burn, one of Deep Purple’s signature songs.

Its sound is both heavy and fast, leaving a strong impression and clearly conveying the forceful momentum of racing full-throttle.

Suntory Kinmugi: “The Day We Bought a Potted Plant” / “The Day I Got Blisters”Yutaka Takenouchi, Hana Kuroki

This commercial depicts Kinmugi fitting naturally into the daily lives of Yutaka Takenouchi, who buys a large potted plant, and cashier Hana Kuroki.

It shows their small hardships: Takenouchi struggles to carry the oversized plant, while Kuroki works through the pain of a blister.

At the end of the day, Kinmugi soothes their fatigue.

The shift from tense expressions to relaxed smiles conveys a strong impression of Kinmugi’s delicious taste and reassuring comfort.