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[February 2025] A roundup of commercials that caught my eye

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest commercials [February 2025] (51–60)

Ryukakusan Throat Refreshing Tablets: ‘Master and Disciple’ VersionShinosuke Tatekawa, Harunosuke Tatekawa

[CM] Ryukakusan Throat Refreshing Tablets “Master and Apprentice” 15-second spot — Ryukakusan Co., Ltd.

This commercial portrays an exchange between Shinosuke Tatekawa and Harunosuke Tatekawa as master and apprentice around the phrase “Are you taking me lightly?” while also promoting a throat-refreshing tablet.

He forcefully denies that he’s “belittling” his master, yet it turns out he’s actually “licking” a throat-refreshing tablet in his mouth—the story unfolds around these two meanings of “nameru” (to belittle/to lick).

The light, snappy dialogue and the pair’s changing expressions clearly convey a fun, lively atmosphere.

Kao New Beads “Morning” version / “Night” versionYuriko Yoshitaka

This is a commercial featuring Yuriko Yoshitaka introducing the New Beads lineup of laundry detergents.

The lineup includes Asa and Yoru, which use pleasant, aromalike fragrances, and the ad emphasizes that using this detergent makes the time spent hanging laundry feel especially comfortable.

The background music is Miki Imai’s signature song “PIECE OF MY WISH,” a refreshing and soothing track that perfectly matches the product’s image of a relaxing, aromalike scent.

Kewpie 3-Minute Cooking: Handmade Oil Sauce for Pasta “Pa-Pa-Pa Pasta” Edition

Kewpie 3-Minute Cooking: Handmade Pasta Oil Sauce 'Papapap-to Pasta' Version, 30 Seconds

This is a commercial introducing an oil-based sauce that lets you make delicious pasta with ease.

While the pasta is boiling, you sauté the ingredients and coat them with the sauce; then add the cooked pasta, pour in a bit more sauce, toss, and it’s done.

The ad shows just how effortlessly you can make appetizing pasta.

Watching it makes you think, “I could make this!” and “Perfect for when I want to whip something up quickly!”

Tokken Corporation Co., Ltd. Homemate “Where Will You Live?” versionMirei Kiritani

[Homemate] Mirei Kiritani TV Commercial “Where Will You Live?” Edition 30 Seconds | YouTube Video

Titled “Where Will You Live?”, which has a slightly exciting ring to it, this is a commercial for the rental listing site Homemate.

Mirei Kiritani serves as the image character, highlighting how easy Homemate is to use.

The CM features the song “Roots,” released in 2024 by AKASAKI.

Its beautiful lyrics set to a rhythmic melody are captivating, so please listen closely while following along with the lyrics.

Latest Commercials [February 2025] (61–70)

Suntory The Premium Malt’s “Premolko-chan: The Letter” / “Premolko-chan: Reunion”Suzu Hirose, Sairi Ito, Joe Odagiri

In this commercial, the grown-up versions of Maruko, Tama-chan, and Hanawa-kun from the anime Chibi Maruko-chan are depicted.

As the title “Puremoruko-chan” suggests, they’ve become premium adults, and the setting is New York.

Maruko is played by Suzu Hirose, Tama-chan by Sairi Ito, and Hanawa-kun by Joe Odagiri, all portrayed as impressively cool adults far beyond what you might imagine from the original.

The background music is an arranged version of the theme song Odoru Pompokolin, giving it a mature, premium feel.

Because it’s based on such a familiar work, the commercial really grabs your attention.

Sapporo Beer Sapporo Classic “40 Years with Hokkaido” EditionTaka and Toshi

Sapporo Classic Hokkaido and 40 Years Version 60 Seconds

Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.

It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.

Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.

With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.

Asahi Beer: Asahi Draft Beer “Maruefu – New Mellow Draft Beer Debut” Version

Maruefu TV commercial: “Maruefu New Smooth Draft Beer Debuts” 15-second version

This is a commercial promoting Maruefu’s renewal as the new Mellow Draft Beer, highlighting that while it’s becoming new, it retains its best qualities.

Because the visuals are simple—showing Maruefu against the setting sun—it really conveys the message: first, have a drink and see for yourself.

The song that further underscores Maruefu’s commitment to supporting relaxation is Mariya Takeuchi’s “Genki wo Dashite.” With its gentle sound and vocals, the track leaves a strong impression, supporting the hearts of those who are doing their best and giving them the strength to keep moving forward at a calm, steady pace.