Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (41–50)

Hokuyo Bank Super Arca “Blue you READY? Earth” editionYo Oizumi

Hokuyo Bank Super Arca 'Are YOU Ready, Blue? Earth Edition' (TV Commercial)

This commercial introduces the Hokuyo Bank Super Arca card, tying into the fact that it’s a blue card by featuring scenes with a blue Earth in the background.

The key point is the comical world where Yo Oizumi powerfully presents the Hokuyo Bank Super Arca while gazing at the Earth, deliberately conveying an attitude of encouraging viewers to look up the details themselves.

It conveys a grand sense of scale while still giving an impression of lightness and accessibility.

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Latest commercials [February 2025] (51–60)

Regional Bank Card Loan “News” Version / “Fantasy Daytime” VersionKyoko Fukada

Yamagata Bank Card Loan — Fantasy Daytime Version, 15 seconds

This is a commercial in which Kyoko Fukada showcases the appeal of a regional bank’s card loan from various angles.

Set in a news-style format that mixes in English, and in another spot with a fantasy theme where she speaks like delivering a prophecy, the ads convey the message with a comedic touch.

Precisely because the comedy is emphasized, it seems to express a sense of ease and reassurance.

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Meiko Gijuku “Spring to Try YDK” Edition

“YDK Spring Trial Edition” 15-second commercial

This is a commercial introducing Meiko Gijuku’s spring campaign, conveying that studying might become enjoyable from here on.

It shows a character named Saboro—symbolizing the feeling of slacking off—while the student declares their intention to try a trial lesson.

From there, studying becomes fun, leaving Saboro behind.

It communicates the positive cycle of learning—that once you can do it, it becomes enjoyable—and also conveys Meiko Gijuku’s commitment to supporting that cycle.

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Rakuten Mobile: “Rakuten Saikyo Plan – Unlimited Data” EditionMio Imada

[Rakuten Mobile] Rakuten Strongest Plan - Unlimited Data Edition

This commercial focuses on the fact that among Rakuten Mobile’s Rakuten Saikyō (Strongest) Plan features, data is unlimited, and it conveys what you can do through the presence of Mio Imada.

It highlights how your daily life becomes more efficient when you can use video, social media, tethering, and other functions without worrying about remaining data.

The impression is that being able to use it freely, without holding back, transforms your days into more enjoyable ones—something that’s also expressed through smiling faces.

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Daiichi Sankyo Healthcare Loxonin EX Lotion ‘Extreme: Helicopter’ Version / Loxonin EX Tape ‘Extreme: Cliff’ VersionHiroshi Abe

Loxonin EX Lotion: “Extreme • Helicopter” Edition

Loxonin EX Tape: 'Extreme Cliff' Edition

This commercial features Hiroshi Abe in an extreme situation, introducing Loxonin EX Lotion and Tape.

Although he’s clinging to a helicopter and hanging from a sheer cliff, looking like he could fall at any moment, he comments that what really hurts more than the arm he’s holding on with is his neck and shoulders.

The unexpected turn leading into the introduction of Loxonin EX Lotion and Tape makes for a memorable ad that naturally draws a laugh.

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Dai-ichi Life Jibun Care: “Lack of Exercise” / “Lack of Sleep” / “Overeating” versionsMio Imada

“Self-care: lack of exercise” 15-second version

Self-Care: Sleep Deprivation, 15-second version

“Self-care: Overeating” 15-second version

Mio Imada appears in the commercial for Jibun Care, which includes coverage for lifestyle-related diseases.

In the ad, she encourages taking the stairs instead of the escalator and cautions against lack of sleep and overeating, depicting support for improving daily habits.

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Shiseido HAKU Medicated Whitening Serum Melanofocus IVAi Tominaga

HAKU Medicated Whitening Serum | Melanofocus IV | TV Commercial Video | Shiseido

This striking piece, with visuals based on white to match the brand name HAKU, is a commercial for HAKU’s brightening serum.

The model Ai Tominaga appears, and her luminous, fair skin is portrayed impressively.

It’s simple, but it effectively conveys the product and brand’s image.

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