Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (41–50)

Suntory Kodawari Sakaba Tako-Highball “Flavor, Announcement” Version / “Red Tako-Highball” VersionMinami Tanaka, Tomio Umezawa

Takohai from Kodawari Sakaba: “Flavor, Announced” 15-second version – Minami Tanaka – SUNTORY commercial

Tavern Select Tako-High ‘Red Tako-High’ Version 15 seconds Minami Tanaka Suntory Commercial

In the Tako-Hi commercial, the long-unanswered question—“What does Tako-Hi actually taste like?”—is finally revealed in the ‘Flavor Announcement’ segment.

However, Minami Tanaka and Tomio Umezawa end up disagreeing and arguing, so in the end we still don’t clearly find out what the flavor is…

which just makes you even more curious, right? Meanwhile, in the ‘Red Tako-Hi’ segment, a newly introduced plum-flavored Tako-Hi is featured, and many viewers were likely tempted by the sight of crushing a plum inside the drink.

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Latest commercials [February 2025] (51–60)

Suntory Jasmine Shochu Matrika “Go meet a new kind of comfort. By JJ Matrika”

Jasmine Shochu Matsurika 'Going to meet a new, comfortable feeling. By JJ Matsurika' 57 seconds Suntory

This commercial introduces moments when people from various industries feel a sense of comfort, and conveys JJ Jasmine’s desire to support that comfort.

It portrays what each person is thinking as they go about their days and what they are aiming for, communicating that the fulfillment of everyday life leads to hope for the future.

The visuals are striking for their unique sense of weightlessness—overlapping with JJ Jasmine bathed in light.

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Häagen-Dazs Crispy Sandwich: “I want to get delightfully hooked.” (version)sana

Häagen-Dazs Crispy Sandwich TV commercial “I want to get crisply, wholeheartedly absorbed.” Edition

SANA from TWICE appears in a Häagen-Dazs commercial.

In the ad, she’s shown watching a tennis match while eating a Crispy Sandwich, but before long she becomes more engrossed in the Crispy Sandwich than the match itself.

The message is that it’s so delicious, you forget the excitement of the game right in front of you—something that surely piqued many people’s interest.

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FamilyMart “Rich Cheese-In FamiChiki: It’s absolutely delicious.” VersionRikako Yagi

Rich Cheese-Filled Famichiki – It’s Gotta Be Delicious. 15-Second Version

This commercial, featuring Rikako Yagi’s mischievous smile, promotes FamilyMart’s limited-time products.

It announces that the classic FamiChiki and Crispy Chicken now come filled with a rich cheese sauce, showcasing their deliciousness to the fullest.

The mouthwatering visuals, combined with Yagi’s expressions, make it an irresistibly appetizing spot.

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Mizkan Ajipon for TKG “Gochitama Samurai” Version

Ajipon for TKG “Gochi-tama Samurai” Web Commercial [Official Mizkan]

This commercial introduces “Ajipon for TKG,” a perfect seasoning for tamago kake gohan (rice with raw egg), through a unique samurai-rap concept.

A kunoichi appears before a samurai who’s troubled about how to make his usual tamago kake gohan taste better, bringing the product and successfully leveling up the dish’s quality.

With its mellow beat and laid-back rap, the spot creates a curious vibe where, despite the chill tone, the flavor of the tamago kake gohan steadily improves—making it a fun watch.

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Wacoal Empowering. WACOAL “To live true to yourself” version / “Gently supporting you” version /Shohei Ohtani

Wacoal Corporate CM 'Empowering. WACOAL' — How to Live as Your True Self (15 seconds)

Wacoal Corporate CM 'Empowering. WACOAL' — Gently Supporting You (15 seconds)

It’s a video that clearly shows Shohei Ohtani’s smile and conveys a positive, forward-looking attitude.

The narration, which highlights Wacoal’s commitment to supporting the body, is also key, expressing the idea that it’s precisely because the body is well supported that one can aim higher.

The content also carries an encouraging message to keep moving forward while staying true to yourself.

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Sumitomo Mitsui Banking Corporation Olive: ‘All About Adding Payment Cards with Oliver’ EditionTakumi Kitamura, Okazaki Taiiku

[Olive] Various Things About Adding a Payment Card—Oliver Version_30sec

In this Olive commercial, they highlight how you can add multiple credit cards to Flexible Pay and switch between them depending on the situation.

They portray the idea of choosing cards based on context through Takumi Kitamura communicating in languages tailored to the person he’s speaking with.

However, if you listen closely, it seems that some Japanese is mixed into the foreign languages he’s speaking…!

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