Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (21–30)

CHANEL “LIMITED EDITION – LES PERLES” Version

LIMITED EDITION – LES PERLES

This is an introduction commercial for Chanel’s special limited edition lipstick, ROUGE ALLURE VELVET LES PERLES.

The video shows a woman applying the lipstick while looking into the camera, creating a very cool and sophisticated atmosphere.

It appears there are a total of eight shades in this limited edition, and the lineup is shown at the end of the commercial.

Raise the rankinglower

Report a problem

Google Pixel 9 Pro #teampixel “Gemini Live” Edition / “Imagination” EditionKaoru Mitoma

Google Pixel 9 Pro: Gemini Live Edition #TeamPixel

Google Pixel 9 Pro: Imagination Edition #TeamPixel

This commercial clearly conveys how capable the Google Pixel 9 Pro’s AI is by showing Kaoru Mitoma using it.

With Gemini Live, it offers advice in response to questions, and with Imagination, it edits photos into their ideal form.

The way it can provide answers even from casual prompts also gives the impression that it’s something anyone can use.

Raise the rankinglower

Report a problem

Google Pixel 9 Pro: “AI Battery” Edition / “AI Camera” Edition / “Get In the Shot” Edition / “Gemini Live” EditionOda Katsuto

Google Pixel 9 Pro: AI Battery Edition

Google Pixel 9 Pro: AI Camera Edition

Google Pixel 9 Pro: Together in the Shot

Google Pixel 9 Pro: Gemini Live Edition

This commercial conveys how advanced the AI built into the Google Pixel 9 Pro is by showing tennis player Taiki Oda using the device.

It depicts how AI makes everyday life more efficient and enjoyable through features like battery-saving that adapts to how you use the phone, camera correction and photo editing, and a chat function that answers questions.

By showing it used in ordinary, casual moments, the ad makes it clear that the technology isn’t something special or intimidating, but something easy to use.

Raise the rankinglower

Report a problem

HONDA N-ONE Special Edition “STYLE+ URBAN”

[N-ONE] Special Edition “STYLE+ URBAN” Chapter

This commercial portrays a special experience through the N-ONE special edition, STYLE+URBAN, depicting the discovery of a new self through travel.

It expresses how the interior features and overall appearance of the car evoke excitement, which leads to going out.

The scenes showing refreshing smiles also convey the car’s light, comfortable ride—another key point.

Raise the rankinglower

Report a problem

I-ne YOLU Renewal: New Nighttime Beauty Shampoo “On Sale April 1” Version / “Wraps You in Moisture All Night” Version

YOLU Renewal [New Nighttime Beauty Shampoo] — New Release on April 1

This commercial introduces the renewed nighttime beauty shampoo YOLU and reiterates the benefits it contains.

Because it’s presented with darker visuals that evoke the night, it conveys a unique floating sensation—like the moment just before falling asleep.

Overlapping with this gentle worldview, it leaves the impression that the product will gently envelop your hair.

Raise the rankinglower

Report a problem

JICA Overseas Cooperation Volunteers Spring 2025 ver.Alice Hirose

JICA Overseas Cooperation Volunteers CM “Uganda, Jinja” Version – 30 seconds (Spring 2025)

This commercial, which features Alice Hirose and announces recruitment for participants while introducing the activities of the Japan Overseas Cooperation Volunteers, depicts her actually traveling to Uganda.

Hirose visits Ms.

Watanabe, who is working in Uganda as a JOCV member, and interviews her about why she chose to serve as a volunteer.

The bright expressions of the children in Uganda, Ms.

Watanabe, and Ms.

Hirose leave a very strong impression in this commercial.

Raise the rankinglower

Report a problem

P&G Ariel ‘Completely Easy Super Detergent—Unbelievab-ariel’ (Indoor Drying ver.) / (Cleansing ver.)Mio Imada, Koji Yamamoto

“No-Way Ariènne ‘Perfect-Easy Amazing Detergent’ (Indoor Drying) — 30-second spot”

"Totally Easy, Super Detergent? No Way, Arianne (Cleaning)" 30 seconds

This commercial conveys, through the interaction between Mio Imada and Koji Yamamoto, that Ariel gel pods make it easy to achieve powerful cleaning.

When Koji Yamamoto denies that such an effortless detergent could exist, Mio Imada demonstrates it in action; he checks the wash results and the scent, and becomes convinced.

The shift from his sternly skeptical expression to a satisfied smile clearly communicates the product’s strong effectiveness.

Raise the rankinglower

Report a problem