Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (21–30)

Y!mobile Bakabon family turns into cats: “Robust Support” version / “Three Simple Plans” version

Y!mobile: “The Bakabon Family Becomes Cats – Comprehensive Support”

Y!mobile: “The Bakabon Family Becomes Cats – Simple 3 Plans”

In this series of commercials where everyone in the Bakabon family, including Tetsurō Degawa, turns into cats—Bakabon Family, Become Cats—the new “Robust Support” and “Simple Three Plans” spots highlight Y!mobile’s strengths: a powerful support system and the easy-to-understand lineup of just three plans.

The ads are humorous and memorable, featuring laid-back cats that leave a lasting impression.

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Hagoromo Foods Sea Chicken Cafeteria “Sea Chicken DAYS: Long Vacation”Kasumi Arimura

[Sea Chicken DAYS] Long Vacation

This is a commercial that showcases how Sea Chicken (tuna) can be useful in a busy daily life, presented like a drama starring Kasumi Arimura.

It depicts various mealtime scenes, and the fact that different products are used in each one conveys both the variety of Sea Chicken and how easy it is to match to different situations.

In every scene, Kasumi Arimura is smiling, which also effectively emphasizes how delicious it is.

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Hotto Motto: “Choose-Your-Favorite Deliciousness, Chinese-Style Starchy Sauce Rice” Edition

Hotto Motto TV Commercial: “Choose Your Favorite Flavor – Chinese-Style Starchy Sauce Rice”

This commercial conveys the care put into Hotto Motto’s new Chinese-style ankake rice, accompanied by dynamic visuals.

It highlights the generous use of vegetables, emphasizing a balance of delicious flavor and nutrition.

At the end, it also briefly introduces Chinese-style ankake noodles, showcasing the rich variety.

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Minato Bank “New touch, New Minato.” version

[Minato Bank CM] "New touch, New minato." Version (30 seconds)

Minato Bank is a member of the Resona Group and operates mainly in Hyogo Prefecture.

This commercial highlights how easy it is to use their services by leveraging digital technology through smartphones and computers.

The visuals feature a soft, colorful design that conveys the bank’s friendly, approachable image.

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Iris Ohyama moi s cle “A Considerate Person” EditionMaria Tani

[Maria Tani] moi s cle (“Moiskuru”) ‘Considerate Person’ Version 30 Seconds

This is a commercial conveying who Iris Ohyama’s hot eye mask, Moiscle, is intended for.

As the title “A Considerate Person” suggests, Maria Tani is shown carefully choosing the words to accompany a gift.

Although she struggles to find the right phrasing, the final scene of her using it clearly conveys that the product’s effects are real.

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Audi Brand Movie “This is Audi”

[Audi] Brand Movie / This is Audi [Audi Japan]

This commercial showcases Audi’s commitment to supporting the playful spirit of its users, highlighting a driving experience that is both powerful and serene.

It depicts the car traveling through a variety of landscapes, conveying that you can drive with confidence in any environment.

The smiles of the passengers are also a key point, evoking a sense of hope and reassurance—as if you could keep driving forever.

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Asahi Beer Style Balance: “Sugar-Free Lemon Non-Alcohol, We’re Here!”Riisa Naka, Takahiro Ogata

Style Balance CM [Subtitled] Style Balance “Sugar-Free Lemon Non-Alcohol ‘Detance’” Version – 15 seconds Ryisa Naka, Takahiro Ogata

This commercial promotes the launch of the sugar-free lemon non-alcoholic drink in the Style Balance lineup and clearly conveys how tasty it is.

Risa Naka highlights the product to solve Takahiro Ogata’s dilemma of wanting something not sweet, explaining that it supports not only great taste but also health.

With a background evoking carbonation, it also gives a strong impression of refreshment.

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