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[February 2025] A roundup of commercials that caught my eye

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (41–50)

Kanebo ALLIE “ALLIE Long-Lasting Primer UV” VersionKyoko Yoshine

ALLIE Long-Lasting Primer UV_30s

This is a commercial introducing Kanebo’s ALLIE Be Durable Primer UV, focusing on how easy it is to use and the benefits you can feel from it.

While protecting against sunburn, it firmly maintains layered makeup so your beauty lasts.

This message is clearly conveyed through Kyoko Yoshine’s smiling presence.

Kitamura Camera: “We also offer home-visit purchasing for items other than cameras.”Ken Yasuda, Nori Sato

[Kitamura Camera TV Commercial] Not Just Cameras Edition, 30-second Version – Starring Ken Yasuda (Kitamura Camera Video)

This commercial conveys that Camera no Kitamura also buys items other than cameras, through a drama depicting a father filming his daughter.

As Yasu da Ken laments that trading in his current camera isn’t enough to purchase a new one, Nori Sato suggests that they can buy other items as well.

Yasu da Ken’s consistently troubled expression throughout leaves a strong impression.

Kikkoman Delicious Memories: Gallery Edition

Kikkoman Delicious Memories “Gallery” Version

This is a commercial introducing Kikkoman’s brand website “Delicious Memories,” aligned with its slogan “We want to create delicious memories.” It appears to offer a variety of content related to Kikkoman—from fun pieces to heartwarming stories—across articles, videos, and more.

Kirin Beer Harekaze Happy News: “Mr. Uchimura” Version / “Ms. Amami” Version / “Mr. Imada” Version / “Mr. Meguro” VersionTeruyoshi Uchimura, Yuki Amami, Mio Imada, Ren Meguro

These are commercials announcing that Harekaze has been selected for the 2024 Food Hit Grand Prize.

In each commercial, the performer breaks a party ball to celebrate Harekaze’s selection, and finally drinks Harekaze to convey how delicious it is.

Each performer shares their feelings about Harekaze or comments on its taste, resulting in commercials that fully communicate the appeal of Harekaze.

Coca-Cola “Hidden Dehydration Eradication Project: Are You Watching Out for ‘Hidden Dehydration’?” versionMiki Fujimoto

[Japan Coca-Cola] Hidden Dehydration Eradication Project: Are You Watching Out for 'Hidden Dehydration'?

You might think dehydration is something that only happens in hot weather, but in fact, it can occur in any season.

This commercial encourages frequent hydration to prevent “hidden dehydration,” a type of winter dehydration.

It shows Miki Fujimoto regularly hydrating as part of her daily routine.

KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi

This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.

It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.

The dynamic action makes it clear that it doesn’t interfere with movement.

Kose Cosmeport Suncut “Protect UV Spray” Version / “Perfect UV Gel” VersionMio Imada

This is a commercial for KOSÉ’s Suncut sunscreen series.

Mio Imada appears and introduces the strengths of both the spray and gel types.

The spray type is highlighted for its easy application and the fact that it can be used not only on the skin but also on hair, while the gel type is promoted for providing thorough coverage and being resistant to coming off.

The bright visuals, evocative of the strong summer sun, leave a strong impression.