Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (41–50)

Mercari: “The Super Mercari Market Is About to Begin” (version)

Mercari commercial: The Super Mercari Market is about to begin – 15 seconds

This commercial uses animation to convey the happiness of the Super Mercari Sale—a campaign that makes using Mercari even more rewarding.

You can feel the sense of savings from coupons and points enhancing the fun, which also comes through in the characters’ smiles.

The relaxed narration is memorable as well, giving the impression that the app is easy and casual to use.

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Recruit Agent Whispering Couple: “Handwashing Area” / “Entrance” / “Elevator”Issey Takahashi, Yuya Yagira

[Recruit Agent] “Whispering Couple: Handwashing Area” 15 sec

Recruit Agent: "Whispering Duo – Entrance Edition" 15 seconds

[Recruit Agent] “Whispering Couple: Elevator Edition” 30 seconds

This commercial features Issey Takahashi and Yuya Yagira speaking to people who are voicing their worries about changing jobs, telling them how helpful Recruit Agent can be.

Because the whispers unfold in everyday places like at the sink, in the entrance hall, and inside the elevator, it conveys that you can use the service casually at any moment.

There’s also a sense of comedy in how it looks as if the whispers aren’t reaching the people.

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Recruit Staffing Ganbare wa, Meguru. “Basketball” version / “Volleyball” versionRyunosuke Kamiki

“Ganbare revolves.” Basketball Edition 2024–25 Season (30 seconds)

“Ganbare Circulates.” Volleyball Edition, 2024–25 Season (30 seconds)

It’s a commercial that portrays basketball and volleyball players giving their all, while also conveying how that effort spreads to others.

The powerful gaze in the narration by Ryunosuke Kamiki is striking, and it really communicates a sense of future hope—that the effort you’re putting in now can inspire someone else to start giving their all too.

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Wacoal Empowering. WACOAL “To live true to yourself” version / “Gently supporting you” version /Shohei Ohtani

Wacoal Corporate CM 'Empowering. WACOAL' — How to Live as Your True Self (15 seconds)

Wacoal Corporate CM 'Empowering. WACOAL' — Gently Supporting You (15 seconds)

It’s a video that clearly shows Shohei Ohtani’s smile and conveys a positive, forward-looking attitude.

The narration, which highlights Wacoal’s commitment to supporting the body, is also key, expressing the idea that it’s precisely because the body is well supported that one can aim higher.

The content also carries an encouraging message to keep moving forward while staying true to yourself.

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Sumitomo Mitsui Banking Corporation Olive: ‘All About Adding Payment Cards with Oliver’ EditionTakumi Kitamura, Okazaki Taiiku

[Olive] Various Things About Adding a Payment Card—Oliver Version_30sec

In this Olive commercial, they highlight how you can add multiple credit cards to Flexible Pay and switch between them depending on the situation.

They portray the idea of choosing cards based on context through Takumi Kitamura communicating in languages tailored to the person he’s speaking with.

However, if you listen closely, it seems that some Japanese is mixed into the foreign languages he’s speaking…!

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SMBC (Sumitomo Mitsui Banking Corporation) Olive “The Passbook Person” VersionAtsuhiro Tsuda

[Olive] Passbook Person ①_60sec (Starring: Atsuhiro Tsuda)

[Olive] Passbook Person ②_60sec (Starring: Atsuhiro Tsuda)

In this commercial, Tsuda from the comedy duo Diane plays a man who is very particular about using a bankbook.

He’s scolded by his entire extended family for still using it, and they suggest Olive instead, which lets you check your balance on a smartphone.

With Tsuda’s poignant expression that makes you feel sympathy, this ad leaves an unforgettable impression once you’ve seen it.

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Fujiya Nectar: “More Peach Rewards”Momoko Ueda

Fujiya Nectar / The Peach Reward Has Increased - 30-second version (Gummies + Drink)

This is a commercial for gummies inspired by Fujiya’s popular Nectar.

The product is introduced by professional golfer Momoko Ueda.

It shows Ueda enjoying Nectar Gummies after finishing a round of golf, and the tiny Peko-chan who appears is absolutely adorable! Keep an eye on every corner of the screen as you watch.

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