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[February 2025] A roundup of commercials that caught my eye

[February 2025] A roundup of commercials that caught my eye

Last updated:2025/7/2

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest TV commercials [February 2025] (1–10)

SBI Insurance Cancer Insurance: “SBI Insurance Offers Straightforward Actual Expense Coverage — A Cancer Insurance from a Non-Life Insurance Company”Mana Ashida

[SBI General Insurance’s Cancer Insurance] SBI General Insurance’s Cancer Insurance “SBI General offers straightforward actual-cost coverage — Cancer insurance from a non-life insurance company” version (30 seconds)

This is a commercial featuring Mana Ashida that highlights the appeal of SBI Insurance’s cancer insurance.

It emphasizes that with SBI Insurance, actual-cost coverage is available, reimbursing the full amount spent on treatment.

It also mentions that the monthly premiums are low, so many viewers may be considering signing up for this insurance after watching the ad.

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Hankyu Hanshin Properties: Toward a City of People and Connections — DeclarationMio Imada

Mio Imada: “To a city of people and connections. ~Declaration Edition~” 30 seconds – Hankyu Hanshin Properties

This commercial features Mio Imada introducing the community-building vision pursued by Hankyu Hanshin Properties.

As the title “Hankyu Hanshin Properties: Toward a City of People and Connections” suggests, it speaks of aiming for a city where connections between people are fostered and every aspect of life becomes seamlessly linked.

It’s a commercial that makes the future feel a little more exciting.

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Yoyogi Seminar: “Mistakes—and move forward.”Runa Nakajima

Yozemi 2025 CM | “Make mistakes, and move forward.” 30-sec ver.

This commercial for Yoyogi Seminar features Runa Nakajima, who has also worked as an exclusive model for Seventeen.

As expressed in the lyrics of the BGM titled “Make Mistakes and Move Forward,” the ad conveys the message that making mistakes in entrance exam study isn’t a bad thing.

It encourages viewers with the idea that even if you make mistakes, by reviewing them and eliminating them one by one, you can steadily progress toward success.

By the way, the song is performed by singer-songwriter Korin, whose smoky, ear-catching voice is captivating.

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AJINOMOTO J-Oil Mills: Then, let’s go with JOYL. ‘Shopping Street’ EditionKento Kaku

“Okay, then JOYL. ‘Shopping Street’ version.”

This commercial conveys that JOYL supports even those who don’t know where to start when it comes to being eco-friendly.

With JOYL in a paper carton, it’s easy to use and gentle on the planet, so Kento Kaku suggests that this is a good place to begin.

The ad also has a comedic touch: he suddenly appears, recommends oil in a paper carton, sings just one phrase together with the people around him, and then leaves just as abruptly.

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CHANEL “LIMITED EDITION – LES PERLES” Version

LIMITED EDITION – LES PERLES

This is an introduction commercial for Chanel’s special limited edition lipstick, ROUGE ALLURE VELVET LES PERLES.

The video shows a woman applying the lipstick while looking into the camera, creating a very cool and sophisticated atmosphere.

It appears there are a total of eight shades in this limited edition, and the lineup is shown at the end of the commercial.

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Samsung Galaxy S25 Ultra: A New Way to Shoot Portrait Photos

A new way to shoot portrait photos | Samsung Galaxy S25 Ultra

This is a commercial introducing the camera capabilities of Samsung’s Galaxy S25 Ultra smartphone, which is equipped with AI that excels across a variety of features.

It highlights how you can leverage AI to capture stunning portrait shots in any situation, and you’ll surely be amazed by the beautiful finish of the photos taken in the ad.

After watching this, many people will likely find themselves wanting a Galaxy S25 Ultra.

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Audi A5 “The all-new Audi A5 is born” / “You can’t help but be captivated.”

[Audi A5] TV commercial / The all-new Audi A5 is born. [Audi Japan]

[Audi A5] TV commercial / You can’t help but be captivated. [Audi Japan]

These are two commercials that let you fully take in the A5’s presence.

In the spot titled “The all-new Audi A5 is here,” dynamic footage of the A5 racing through nature serves as the base, intercut with shots highlighting the exterior and the glass roof.

In the other spot, “You can’t help but be captivated,” a parking lot attendant becomes enamored with the A5, portrayed with a kind of humor typical of overseas companies.

In both commercials, you can take a good, long look at the A5.

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