Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (31–40)

KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi

[Featuring Ran Takahashi] 25SS Suncut® – Sports / All-Gender Edition

Featuring Ran Takahashi: 25SS SUNCUT Sports - All Generations Edition

This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.

It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.

The dynamic action makes it clear that it doesn’t interfere with movement.

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Kose Cosmeport Suncut “Protect UV Spray” Version / “Perfect UV Gel” VersionMio Imada

[Featuring Mio Imada] 2025 SS Revised SUNCUT® Protect UV Spray

[Featuring Mio Imada] 2025 SS SUNCUT Perfect UV Gel

This is a commercial for KOSÉ’s Suncut sunscreen series.

Mio Imada appears and introduces the strengths of both the spray and gel types.

The spray type is highlighted for its easy application and the fact that it can be used not only on the skin but also on hair, while the gel type is promoted for providing thorough coverage and being resistant to coming off.

The bright visuals, evocative of the strong summer sun, leave a strong impression.

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Sapporo Beer GOLD STAR “Best-of-Both-Worlds Family” Version

Gold Star: The Best-of-Both-Worlds Family, Episode 1

While highlighting how Gold Star brings together the best of Yebisu and Black Label, this commercial portrays family communication.

It depicts the family’s everyday life; even though there are moments of awkwardness, it’s mostly composed of smiles, which really conveys a warm feeling.

The way the conversation unfolds with a touch of humor also makes for a memorable visual.

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Suntory Jasmine Shochu Matrika “Go meet a new kind of comfort. By JJ Matrika”

Jasmine Shochu Matsurika 'Going to meet a new, comfortable feeling. By JJ Matsurika' 57 seconds Suntory

This commercial introduces moments when people from various industries feel a sense of comfort, and conveys JJ Jasmine’s desire to support that comfort.

It portrays what each person is thinking as they go about their days and what they are aiming for, communicating that the fulfillment of everyday life leads to hope for the future.

The visuals are striking for their unique sense of weightlessness—overlapping with JJ Jasmine bathed in light.

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Suntory Goma Mugicha ‘March of Goma Mugicha’ versionKatsumi Takahashi, Kazuki Iio, Sairi Ito

Suntory Goma Mugicha 'Goma Mugicha March' 15-second version featuring Katsumi Takahashi, Kazuki Iio, and Sairi Ito

It’s a commercial that emphasizes lowering blood pressure isn’t easy, and, in addition to being mindful of diet and exercise, recommends drinking Goma Mugicha (sesame barley tea).

The appeal is delivered through a song performed by the cast, resulting in visuals that make you want to keep watching.

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Latest Commercials [February 2025] (41–50)

Häagen-Dazs Crispy Sandwich: “I want to get delightfully hooked.” (version)sana

Häagen-Dazs Crispy Sandwich TV commercial “I want to get crisply, wholeheartedly absorbed.” Edition

SANA from TWICE appears in a Häagen-Dazs commercial.

In the ad, she’s shown watching a tennis match while eating a Crispy Sandwich, but before long she becomes more engrossed in the Crispy Sandwich than the match itself.

The message is that it’s so delicious, you forget the excitement of the game right in front of you—something that surely piqued many people’s interest.

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FamilyMart “Rich Cheese-In FamiChiki: It’s absolutely delicious.” VersionRikako Yagi

Rich Cheese-Filled Famichiki – It’s Gotta Be Delicious. 15-Second Version

This commercial, featuring Rikako Yagi’s mischievous smile, promotes FamilyMart’s limited-time products.

It announces that the classic FamiChiki and Crispy Chicken now come filled with a rich cheese sauce, showcasing their deliciousness to the fullest.

The mouthwatering visuals, combined with Yagi’s expressions, make it an irresistibly appetizing spot.

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