Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (61–70)

Asahi Beer: Asahi Draft Beer “Maruefu New Mellow Draft Beer” EditionKyoko Yoshine, Kohei Matsushita

Maruefu TV commercial: “Maruefu New Mellow Draft Beer” version, 30 seconds, Kyoko Yoshine, Kohei Matsushita

The “Maruefu New Mellow Draft Beer” spot announces that Maruefu has been renewed.

Familiar faces Kyoko Yoshine and Kohei Matsushita take a sip of the new Maruefu, and their surprise at its delicious flavor and freshness is captured on screen.

Watching their reactions, many viewers are likely left wondering, “How has it changed?”

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Suntory Kinmugi: “The Day We Bought a Potted Plant” / “The Day I Got Blisters”Yutaka Takenouchi, Hana Kuroki

Kinmugi 'The Day I Bought a Potted Plant' version, 15 seconds, Yutaka Takenouchi, Suntory commercial

Kinmugi 'The Day I Got a Blister' Version 15s — Hana Kuroki — Suntory Commercial

This commercial depicts Kinmugi fitting naturally into the daily lives of Yutaka Takenouchi, who buys a large potted plant, and cashier Hana Kuroki.

It shows their small hardships: Takenouchi struggles to carry the oversized plant, while Kuroki works through the pain of a blister.

At the end of the day, Kinmugi soothes their fatigue.

The shift from tense expressions to relaxed smiles conveys a strong impression of Kinmugi’s delicious taste and reassuring comfort.

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Ryukakusan Throat Refreshing Tablets: “Even for a Geisha’s Throat”Kimi Isamu

[CM] Ryukakusan Throat Refreshing Tablets “Even for a Geisha’s Throat” 15 seconds — Ryukakusan Co., Ltd.

This is a commercial promoting that Ryukakusan Throat Refresh Tablets also help geisha with their throats.

Set to music, it first shows them dancing gracefully, and then reveals that they were secretly carrying the Throat Refresh Tablets.

It highlights how compact they are—easy to carry and easy to pop into the mouth.

The piece playing behind the dance is “Yoi Machigusa,” performed by Ryuta Fujii and Huo Xiaojun.

With its unique Japanese atmosphere created by overlapping flute and erhu, the music enhances a calm yet elegant mood.

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In conclusion

There were so many commercials where the creators’ meticulous attention to detail shone through—from the sense of trust in the product conveyed by the performers’ natural expressions, to the swelling emotions woven by the moving music, and even to the breathtaking visual beauty. Don’t miss the moments when the performers’ on-screen appeal intersects with the values each brand holds dear—be sure to enjoy them.