Lovely commercial jingle

[February 2025] A roundup of commercials that caught my eye

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among the latest TV commercials making waves in February 2025, many feature songs you can’t help but hum along to and memorable direction that really sticks with you! From Masato Sakai cheerfully shaking Shaka Shaka Potato in the McDonald’s ad to Asahi Beer’s commercial set to Mariya Takeuchi’s classic hit, each spot is brimming with charm that lifts your spirits every time you see it.

In this article, we’ll take a close look at these standout commercials—the performers’ expressions, the music they use, and the creative touches that capture viewers’ hearts.

Latest Commercials [February 2025] (61–70)

Kao Biore UV Breathing Veil UV “Declaration” Version / “Experience” VersionFumi Nikaido

Kao Biore UV Breathable Veil UV Experience Edition Video Ad starring Fumi Nikaido

This commercial promotes the ease and comfortable feel of Kao’s Biore UV as a sense of breathability, mirrored by Fumi Nikaido’s radiant smile.

Even under the staging of strong sunlight, her smile is the key point, clearly conveying the comfort of non-sticky sun protection.

The moment she touches her own skin to check the texture may also be an important cue for communicating that sense of breathability.

Raise the rankinglower

Report a problem

Hankyu Hanshin Properties: Toward a City of People and Connections — DeclarationMio Imada

Mio Imada: “To a city of people and connections. ~Declaration Edition~” 30 seconds – Hankyu Hanshin Properties

This commercial features Mio Imada introducing the community-building vision pursued by Hankyu Hanshin Properties.

As the title “Hankyu Hanshin Properties: Toward a City of People and Connections” suggests, it speaks of aiming for a city where connections between people are fostered and every aspect of life becomes seamlessly linked.

It’s a commercial that makes the future feel a little more exciting.

Raise the rankinglower

Report a problem

Ryukakusan Throat Refreshing Tablets: ‘Master and Disciple’ VersionShinosuke Tatekawa, Harunosuke Tatekawa

[CM] Ryukakusan Throat Refreshing Tablets “Master and Apprentice” 15-second spot — Ryukakusan Co., Ltd.

This commercial portrays an exchange between Shinosuke Tatekawa and Harunosuke Tatekawa as master and apprentice around the phrase “Are you taking me lightly?” while also promoting a throat-refreshing tablet.

He forcefully denies that he’s “belittling” his master, yet it turns out he’s actually “licking” a throat-refreshing tablet in his mouth—the story unfolds around these two meanings of “nameru” (to belittle/to lick).

The light, snappy dialogue and the pair’s changing expressions clearly convey a fun, lively atmosphere.

Raise the rankinglower

Report a problem

Asahi Beer Clear Asahi “Easy to drink and delicious is the best.” VersionRiho Yoshioka, Takumi Kitamura

Clear Asahi commercial: 'Easy to drink and delicious is the best.' 15-second version starring Riho Yoshioka and Takumi Kitamura.

“I want you to try it!” This commercial, which straightforwardly promotes the delicious taste of Clear Asahi, is the “Smooth and delicious is the best” version that began airing in February 2025.

Riho Yoshioka and Takumi Kitamura passionately talk about Clear Asahi’s smooth, delicious flavor.

After hearing them say so much, I bet many people are thinking, “Maybe I should give it a try.”

Raise the rankinglower

Report a problem

Kao New Beads “Morning” version / “Night” versionYuriko Yoshitaka

Kao New Beads Asa Version CM Yuriko Yoshitaka

Kao New Beads “Night” CM starring Yuriko Yoshitaka

This is a commercial featuring Yuriko Yoshitaka introducing the New Beads lineup of laundry detergents.

The lineup includes Asa and Yoru, which use pleasant, aromalike fragrances, and the ad emphasizes that using this detergent makes the time spent hanging laundry feel especially comfortable.

The background music is Miki Imai’s signature song “PIECE OF MY WISH,” a refreshing and soothing track that perfectly matches the product’s image of a relaxing, aromalike scent.

Raise the rankinglower

Report a problem

Kewpie 3-Minute Cooking: Handmade Oil Sauce for Pasta “Pa-Pa-Pa Pasta” Edition

Kewpie 3-Minute Cooking: Handmade Pasta Oil Sauce 'Papapap-to Pasta' Version, 30 Seconds

This is a commercial introducing an oil-based sauce that lets you make delicious pasta with ease.

While the pasta is boiling, you sauté the ingredients and coat them with the sauce; then add the cooked pasta, pour in a bit more sauce, toss, and it’s done.

The ad shows just how effortlessly you can make appetizing pasta.

Watching it makes you think, “I could make this!” and “Perfect for when I want to whip something up quickly!”

Raise the rankinglower

Report a problem

Tokken Corporation Co., Ltd. Homemate “Where Will You Live?” versionMirei Kiritani

[Homemate] Mirei Kiritani TV Commercial “Where Will You Live?” Edition 30 Seconds | YouTube Video

Titled “Where Will You Live?”, which has a slightly exciting ring to it, this is a commercial for the rental listing site Homemate.

Mirei Kiritani serves as the image character, highlighting how easy Homemate is to use.

The CM features the song “Roots,” released in 2024 by AKASAKI.

Its beautiful lyrics set to a rhythmic melody are captivating, so please listen closely while following along with the lyrics.

Raise the rankinglower

Report a problem