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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending New TV Commercials (91–100)

JR East ‘Now’s the time! Off-Peak Commuter Pass’ versionHayato Sano, Makita Sports

“Now’s the Time! Off-Peak Commuter Pass” TV Commercial (30-second version)

In the commercial, Makita Sports plays a boss with an old-school policy who says, “Work is good when everyone starts together in the morning.” In response, Hayato Sano talks about the appeal of staggered commuting, and ultimately introduces JR’s Off-Peak Commuter Pass.

In a musical style, he pitches that “about 50% of people want staggered work hours, and with fixed start times, employees won’t stick around.” Hearing this, Makita Sports says, “Sounds good,” and the CM wraps up there.

Of course, the ad also clearly points out that the Off-Peak Commuter Pass can be purchased at a better price than a regular commuter pass.

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Hanasaku Life Insurance – Life Insurance “A question for those aged 50 and over” edition

Official: Hanasaku Life Insurance “Question for those aged 50 and over about [Life Insurance]” edition

This commercial communicates who Hanasaku Life Insurance is recommended for by asking questions aimed at people aged 50 and over.

Through questions that uncover the kinds of thoughts they carry in everyday life, it shows that Hanasaku Life addresses a wide range of concerns.

It also presents plan variations and specific pricing, conveying a commitment to providing peace of mind tailored to each individual.

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[September 2025] Trending Latest Commercials (101–110)

Audi “Strive for clarity: the new Audi Concept C”

Strive for clarity: the new Audi Concept C

This commercial powerfully highlights the meticulous craftsmanship behind Audi’s design, starting with visuals that showcase the car in detail.

It conveys that the new design philosophy, Radical Next, has been realized in the Audi Concept C.

By revealing even the finer details, it heightens expectations for how this design will translate into real-world usability.

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CHANEL COCO MADEMOISELLE「A new way to let your personality shine」

A new way to let your personality shine

Introducing CHANEL’s COCO MADEMOISELLE, this commercial steadily conveys a sense of luxury through scenes from everyday life with the fragrance close at hand.

It portrays a woman gazing out from her room, then transitions to her applying the fragrance, letting us sense how it feels through the changes in her expression.

As her expression shifts to a cool, composed look, it leaves the impression that the fragrance helps foster personal confidence.

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Dior Sauvage Elixir “The New Film” versionJohnny Depp

Sauvage Elixir – The New Film

This is a commercial that showcases the allure of Dior Sauvage Elixir through the wild world portrayed by Johnny Depp.

Using distinctive visuals that overlap a man spending time in the wilderness with a ferocious animal, it conveys that the scent achieves a wild and sexy atmosphere like this.

It also highlights the freedom of each person’s way of living, suggesting it leads to a confident, free lifestyle.

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TOYOTA AQUA “Let’s go where it feels right.”

[Aqua] Let's go where it feels good. 30-second version

This commercial shows Toyota’s AQUA racing across a wilderness, conveying that you can enjoy a comfortable drive in any situation.

It’s also striking when a heavily equipped person steps out after the drive, giving it a near-futuristic vibe.

The phrase “Let’s head to what feels good” gently highlights that this model aims for an even more comfortable ride.

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Ezaki Glico Pocky “Pocky Revolution” VersionAyana Shiromoto, Scha Dara Parr, Nakigoto

Pocky Ayana Shiromoto “Pocky Revolution” Version (15″)

This commercial lively portrays the big “revolution” of Pocky becoming more delicious from the ingredients up.

Ayana Shiromoto casually eats a Pocky, notices the change, and celebrates it together with the members of Scha Dara Parr and Nakigoto, who appear on the scene.

Centered around Pocky’s signature red packaging and showing everyone moving joyfully, it conveys that an even better change has been added.

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